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456fa224
456fa224
·
2022-03-14
G
@456fa224:
$星展集团控股(D05.SI)$😃
$星展集团控股(D05.SI)$😃
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456fa224
456fa224
·
2021-12-23
$星展集团控股(D05.SI)$
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456fa224
456fa224
·
2021-12-20
$SkyWater Technology, Inc.(SKYT)$
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456fa224
456fa224
·
2021-09-28
$SkyWater Technology, Inc.(SKYT)$
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456fa224
456fa224
·
2021-09-10
[开心]
非常抱歉,此主贴已删除
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456fa224
456fa224
·
2021-09-06
[呆住]
苹果税告别一刀切收佣模式后何去何从?
此前,苹果曾给了年收入100万美元以下小开发者15%的佣金比例优惠。这是否意味着在全球多国反垄断压力下,苹果税未来面临众多变数。虽然苹果税全球完全取消概率不大,但一刀切式的收佣模式已成过去式,后续苹果很可能会出台抽佣细则。
苹果税告别一刀切收佣模式后何去何从?
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","text":"[呆住]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/817085124","repostId":"2165802294","repostType":2,"repost":{"id":"2165802294","kind":"highlight","pubTimestamp":1630885131,"share":"https://www.laohu8.com/m/news/2165802294?lang=&edition=full","pubTime":"2021-09-06 07:38","market":"sh","language":"zh","title":"苹果税告别一刀切收佣模式后何去何从?","url":"https://stock-news.laohu8.com/highlight/detail?id=2165802294","media":"证券时报网","summary":"此前,苹果曾给了年收入100万美元以下小开发者15%的佣金比例优惠。这是否意味着在全球多国反垄断压力下,苹果税未来面临众多变数。虽然苹果税全球完全取消概率不大,但一刀切式的收佣模式已成过去式,后续苹果很可能会出台抽佣细则。","content":"<div>\n<p>近来,苹果税出现了两个松动迹象,第一,苹果允许开发者可以使用电子邮件等通信方式与用户共享iOS App之外的支付方式,从而绕过30%的苹果税(平台佣金);第二,韩国通过《电信商业法案》修订案,要求苹果公司和谷歌公司向手机软件开发商开放其支付系统,不能再强制要求开发者使用平台唯一的支付系统,阻止平台向软件开发商收取佣金。此前,苹果曾给了年收入100万美元以下小开发者15%的佣金比例优惠。这是否意味着...</p>\n\n<a href=\"https://finance.sina.com.cn/stock/usstock/c/2021-09-06/doc-iktzqtyt4259079.shtml\">Web 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class=\"title\">\n苹果税告别一刀切收佣模式后何去何从?\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-09-06 07:38 北京时间 <a href=https://finance.sina.com.cn/stock/usstock/c/2021-09-06/doc-iktzqtyt4259079.shtml><strong>证券时报网</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>近来,苹果税出现了两个松动迹象,第一,苹果允许开发者可以使用电子邮件等通信方式与用户共享iOS App之外的支付方式,从而绕过30%的苹果税(平台佣金);第二,韩国通过《电信商业法案》修订案,要求苹果公司和谷歌公司向手机软件开发商开放其支付系统,不能再强制要求开发者使用平台唯一的支付系统,阻止平台向软件开发商收取佣金。此前,苹果曾给了年收入100万美元以下小开发者15%的佣金比例优惠。这是否意味着...</p>\n\n<a href=\"https://finance.sina.com.cn/stock/usstock/c/2021-09-06/doc-iktzqtyt4259079.shtml\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/95a52bac654e212de5e6a737e01fc5ff","relate_stocks":{"AAPL":"苹果"},"source_url":"https://finance.sina.com.cn/stock/usstock/c/2021-09-06/doc-iktzqtyt4259079.shtml","is_english":false,"share_image_url":"https://static.laohu8.com/b0d1b7e8843deea78cc308b15114de44","article_id":"2165802294","content_text":"近来,苹果税出现了两个松动迹象,第一,苹果允许开发者可以使用电子邮件等通信方式与用户共享iOS App之外的支付方式,从而绕过30%的苹果税(平台佣金);第二,韩国通过《电信商业法案》修订案,要求苹果公司和谷歌公司向手机软件开发商开放其支付系统,不能再强制要求开发者使用平台唯一的支付系统,阻止平台向软件开发商收取佣金。此前,苹果曾给了年收入100万美元以下小开发者15%的佣金比例优惠。这是否意味着在全球多国反垄断压力下,苹果税未来面临众多变数。虽然苹果税全球完全取消概率不大,但一刀切式的收佣模式已成过去式,后续苹果很可能会出台抽佣细则。\n苹果税多年存在有其一定的合理性。它实际上类似于商场的入场费,企业生产的产品想进入商场展示和销售,一般都需要支付一定的成本(入场费已成潜规则),毕竟商场是需要成本维护的,而且很多产品的销售依托于商场的场地、知名度、营销等。苹果税也如此,苹果应用商店也为这些开发者提供了展示自己成果的平台,成为一个有效的销售渠道。\n另外早在移动互联网“蛮荒”发展期,苹果官方的应用商店还建立了统一的应用开发规范,提供了开发工具,通过流量扶持帮助开发者做应用推广,许多个人开发者由此成为“正规军”,换言之,很多开发者的辉煌今天离不开过去苹果的支持,两者相互依存、共同成长,因此苹果税的存在有其一定的合理性。\n但应用商店之下,同样还聚集了不少本身就知名度较高的企业,对这类企业而言,苹果或者谷歌等几个当下遭遇反垄断调查的平台仅仅只是下载入口,且在这些平台产生的收入大部分归功于企业本身。因此此时苹果税、谷歌税的收取就容易引发这类企业的不满。\n在全球多国遭遇反垄断调查的背景下,苹果税后续将何去何从?若说完全取消,估计不太可能。苹果作为一家企业,其经营最终目标是盈利,2020年苹果营收1.8万亿元人民币,苹果应用商店收入为4150亿元人民币,占比超过20%,几千亿元的收入,苹果应该不会轻易让步。\n既然苹果不会完全让步,那苹果此番抽佣松动意欲何为?这或许仅是苹果面临反垄断压力以及个别诉讼时的缓兵之计,毕竟此次松动背后,苹果还有诸多细节仍待明确,后续苹果可能继续出台全球化系统的精细化收佣方案,也是更能让众开发者接受的方案。\n苹果发展多年来,很多开发者收入规模、知名度等都已发生了很大变化,因此过往苹果一刀切的30%抽佣模式已经不再适用于平衡当下苹果与开发者之间的利益关系了,既然不少开发者已经有了公开的反抗意见,那么既定方案肯定需要调整。此前,苹果曾给了年收入100万美元以下小开发者15%的佣金比例优惠。未来苹果不排除会根据不同产品品类、企业营收规模、知名度、用户量、地区等综合因素收取不同比例的佣金,从而让苹果与各开发者达到和谐、平衡的状态。目前来看,这也是化解反垄断压力较为可行的方案之一。\n另外,从此次苹果税松动我们也可以得到启发,未来无论是技术、平台,还是企业发展,走向开放、合作共赢,才是长久之计。","news_type":1},"isVote":1,"tweetType":1,"viewCount":1197,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0}],"defaultTab":"posts","isTTM":false}