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Alibaba’s Stock Is Cheap, but for Good Reason. Investors Should Be Wary. Alibaba Group Holding looks tempting. Shares of the Chinese e-commerce giant are cheap—year to date, the U.S.-listed shares, at $118.66 on Thursday, are off 49% with a 15 multiple—after a year of crackdowns and shake-ups. But investors should resist the urge to pounce. Some money managers have begun buying the shares. Of the analysts tracked by Bloomberg, 56 have Buy ratings, five have Hold ratings, and one a Sell; as a group, they have an average target price of $202 for the shares. And Alibaba executives were upbeat at a recent investor day. They set a $100 billion gross merchandise value target for its Southeast Asia marketplace, Lazada, and outlined plans that align it more closely with Beijing’s prioritie