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- 鹫惜翎凌鹫惜翎凌
  ·2022-10-31
  说说你对这篇新闻的看法...
  周周谈｜降价冲量、收购推特，你永远猜不透马斯克想干啥
  本周特斯拉占据了诸多媒体头条，先是车型大幅度降价，后马斯克又成功收购了推特。马斯克收购推特，并进行架构大清洗事件概述：10月27日，埃隆·马斯克完成对推特的收购，并解聘数名高管。显然，这家美国传统巨头将对于特斯拉这样新势力的敌对情绪宣泄在了马斯克身上。宾理汽车首款车对标保时捷Taycan事件概述：10月30日，BeyonCa首款新车将亮相。据悉，宾理智能科技在2021年6月11日成立，由大众中国前高管苏伟铭创立。
  周周谈｜降价冲量、收购推特，你永远猜不透马斯克想干啥
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3与Model Y两款热销车型，进行价格的全面下调，降价幅度为1.4-3.7万元不等，其中特斯拉Model Y长续航版车型的价格下调了3.7万元，而后驱版车型也降价了2.8万元，此外官方还将该车原来售价0.8万元的冷光银车漆选配搞成了免费。点评：看到这则新闻，全行业都上头了。这令人不解，传统汽车品牌哪款车型不根据市场环境和时间窗口而发生价格波动？特斯拉价格涨跌常有，只是这次变成了全系跌。然后又是那套“降价了老车主当韭菜，涨价了老车主当理财”的论调，成熟点，没必要。这就是一个纯粹的市场行为。原材料涨跌，车价当然就随之涨跌。有人将这解读为特斯拉的营销手段——显然不是。特斯拉确实需要营销，但看上去它需要“营销”的对象是华尔街，而不是普通消费者。每个月末、每个季度末、每个年末，特斯拉都需要对投资人负责，而达到他们的预期就是特斯拉需要做的事。根据三季度财报，特斯拉今年交付量可能会低于年初定下的全球产量增长50%的目标，这显然不利于它在资本市场上的表现。所以在成本能hold住的情况下，降降价，拔高一下销量，一切都在掌控中。但另一方面，国内某些造车新势力也被带节奏跟着降价了。比如今年势头正劲的车圈新人问界AITO就紧跟着免去了M5和M7车型“8000元”保险费用，相当于“便宜了”8000元。在这一点上，经历过江湖险恶的“蔚小理”们至今还按兵不动——正面硬刚打不过，那不如先隔岸观火。","news_type":1},"isVote":1,"tweetType":1,"viewCount":751,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0}],"defaultTab":"posts","isTTM":false}