美的格力海尔三强未变！小米为何就华丽官宣？_老虎社区_美港股上老虎

美的格力海尔三强未变！小米为何就华丽官宣？

家电圈2025-08-17

本周，家电行业最大的热门事件，当属空调行业。一边是，小米高层公开转发一组微博，宣称“没想到新时代这么快，就来了！”。其转发的数据显示：2025年7月小米空调跻身行业前三强。另一边却是，中怡康、奥维云网发布的空调全渠道数据，2025年7月，美的、格力、海尔三强格局未变。那么，小米空调为何就华丽官宣？家电圈认为，一个词：急了！小米急于推动在空调行业的经营突破和认知占位。在空调行业，线上电商和线下经销商...

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汉堡__chen__GI
·2025-08-18
那喂啥某渠道能到第三，根本原因还是销量高，如果线下前三还是你这思维很快就会落后了
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/>\n<title>美的格力海尔三强未变！小米为何就华丽官宣？</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; 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href=https://finance.sina.com.cn/stock/relnews/hk/2025-08-17/doc-infmihky2836863.shtml><strong>家电圈</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>本周，家电行业最大的热门事件，当属空调行业。一边是，小米高层公开转发一组微博，宣称“没想到新时代这么快，就来了！”。其转发的数据显示：2025年7月小米空调跻身行业前三强。另一边却是，中怡康、奥维云网发布的空调全渠道数据，2025年7月，美的、格力、海尔三强格局未变。那么，小米空调为何就华丽官宣？家电圈认为，一个词：急了！小米急于推动在空调行业的经营突破和认知占位。在空调行业，线上电商和线下经销商...</p>\n\n<a href=\"https://finance.sina.com.cn/stock/relnews/hk/2025-08-17/doc-infmihky2836863.shtml\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"81810":"小米集团-WR","LU2148510915.USD":"FULLERTON LUX FUNDS - CHINA A EQUITIES \"R\" (USD) ACC","01169":"海尔电器","LU0823426480.USD":"法巴中国股票经典Dis","LU1188198961.HKD":"SCHRODER ISF CHINA OPPORTUNITIES \"A\" (HKD) INC QV","SG9999003461.SGD":"United Asia Pacific Infrastructure SGD","BK1618":"Manus概念股","LU0314109678.HKD":"MANULIFE GF DRAGON GROWTH \"AA\" (HKD) INC","IE0032431581.USD":"PINEBRIDGE GREATER CHINA EQUITY \"A\" (USD) 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ACC","LU0823413660.USD":"BNP PARIBAS EMERGING EQUITY \"C\" (USD) INC","SGXZ81163826.USD":"UNITED CHINA A-SHARES INNOVATION \"A\" (USD) ACC","BK1506":"5G概念","LU0531970944.HKD":"HSBC GIF BRIC EQUITY \"AC\" (HKD) ACC","HXXD.SI":"Xiaomi HK SDR 2to1"},"source_url":"https://finance.sina.com.cn/stock/relnews/hk/2025-08-17/doc-infmihky2836863.shtml","is_english":false,"share_image_url":"https://static.laohu8.com/b0d1b7e8843deea78cc308b15114de44","article_id":"2560927456","content_text":"本周，家电行业最大的热门事件，当属空调行业。一边是，小米高层公开转发一组微博，宣称“没想到新时代这么快，就来了！”。其转发的数据显示：2025年7月小米空调跻身行业前三强。另一边却是，中怡康、奥维云网发布的空调全渠道数据，2025年7月，美的、格力、海尔三强格局未变。那么，小米空调为何就华丽官宣？家电圈认为，一个词：急了！小米急于推动在空调行业的经营突破和认知占位。在空调行业，线上电商和线下经销商两大渠道，组成了完整的市场格局。自进入空调行业以来，小米空调的主场在线上，自然线上的电商渠道占比较高；对于美的、格力、海尔三巨头来说，却是线上与线下全域征战，全链路布局。所以，拿某个渠道的数据，就证明空调新时代这么快就来了！对于小米空调来说，属于典型的占位营销和概念营销，就是为了炒作其在用户的心智。核心就是利用消费者的信息不对称，实现“浑水摸鱼”，重演“指鹿为马”的荒唐剧本。对于空调产业，特别是商家和用户来说，靠的还是脚踏实地一步步投入、建设和积累，赢得市场的关键，还是品质、技术、产品和营销“组合拳”。$海尔智家(600690)$格力电器(000651)\n\n\n海量资讯、精准解读，尽在新浪财经APP","news_type":1,"symbols_score_info":{"81810":0.6,"HXXD.SI":0.6,"01810":1,"000651":1,"XIACY":0.6,"01169":1,"MIUmain":1}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"}],"hasMoreComments":true,"newsSizeData":{"likeSize":0,"commentSize":1,"repostSize":1,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"isCrawlerRequest":true}