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美团智慧交通平台拆分，打车事业部独立

晚点 LatePost2021-11-29

据《晚点 LatePost》，近期，美团拆分了成立不到一年的智慧交通平台。平台下的打车、无人车配送两大事业部独立，分别由张星远和夏华夏负责，二人均向 CEO 王兴汇报；视觉智能合并至基础研发平台；地图回到美团平台。夏华夏此前是整个智慧交通平台的负责人，他在这个位置上只坐了不到一年。2020 年 12 月，美团联合创始人王慧文正式退休之际，智慧交通平台组建，平台包括打车、地图、无人车配送、视觉...

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免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

干将莫邪
·2021-11-30
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Sam Ang
·2021-11-29
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夜袭女儿国
·2021-11-29
如果听听司机师傅和乘客的心声，美团绝对把滴滴搞死，可惜一群乌合之众去管理打车业务，倒闭是早晚的事儿
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- 夜袭女儿国:
  这次厉害了吧哈哈哈退市了
  2021-12-03
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- 夜袭女儿国:
  在厉害他别被收拾啊哈哈哈
  2021-12-02
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- 戴老师:
  吹什么牛逼，个个都觉得网约车业务好干，做起来才知道滴滴的厉害之处。
  2021-12-02
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嘞撸虎7
·2021-11-29
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dun吨dun
·2021-11-29
一直都是自营加聚合，干不过高德跟模式有啥关系
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_zz_2520
·2021-11-29
美团开了个头，阿里腾讯还远吗？
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- HK资本观察:
  别人只是业务板块独立，不是拆分出去，多读书
  2021-11-30
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，美团联合创始人王慧文正式退休之际，智慧交通平台组建，平台包括打车、地图、无人车配送、视觉智能等多个业务。\n随着打车业务独立，张星远（Rocky）则从业务 FM（function manager）升为 BM（business manager）。张星远 1987 年出生， 2013 年加入美团，近期被任命为快驴事业部负责人的高雨龙也是 85 后 —— 美团的管理团队正变得年轻。\n打车是美团内部变动相对频繁的业务 —— 运作 4 年多，经历了 5 任负责人，业务模式上经历了 3 次转变，重要度从战略级下降到探索型业务。\n美团打车于 2017 年 2 月开始在南京试点运行，首任负责人为李洋。一年后进入上海，并计划向 6 个城市扩张。在一段时间激进补贴后，美团没有看到大的改变格局的突破机会，这让美团对于网约车业务的态度由坚定变为观望。\n2018 年底，李洋转去负责单车业务，美团打车迎来了它的第二任负责人高燕。高燕在任期间，美团打车转向以聚合模式为主。2019 年 4 月，美团打车在南京、上海上线聚合模式，接入首汽约车、曹操出行、神州专车等出行服务商，此后向多个城市扩张。\n2019 年底，高燕调往小象事业部，美团打车转由王慧文亲自负责。一位美团人士说，期间王慧文为打车带来的最大改变是进行组织梳理。同期美团成立了对标滴滴的 SOD（Strategy operation department）部门，即美团打车供需运营部。供需运营部背 gtv（总交易额）目标，王慧文为打车的主要目标找到了主要责任者，让各部门的权责更加清晰。\n在这个阶段，美团打车的核心目标也从扩张转向提升毛利、控制亏损。\n很快美团迎来了比打车更重要，也更紧迫的战役。2020 年，社区团购成为美团战略级业务，美团优选在 7 月成立独立事业部，由高级副总裁陈亮带队。\n一位美团人士转述，在 2020 年底的一次 S-team（美团最高决策层） 会议上，王兴抛出了一个问题，如果美团打车的目标是 200 万日单量，应该采用什么样的策略？一位参会人士当时提出一个设想，开 10 个自营城市，单量或许能达到 200 万。对此，王慧文幽默地说：「还是把钱留给优选的兄弟们吧，他们比我们更需要。」\n2021 年 7 月，市场有了新变化。彼时滴滴受到监管部门审查，中国用户不能在手机应用商店里下载滴滴的打车应用，司机也不能通过滴滴司机应用注册账户。\n美团打车看到了增长机会，也有了更清晰的执行路径。从业务表现看，过去美团在聚合和自营模式间摇摆不定，这一次，美团重心开始转向自营。由于人力缺口较大，美团不仅把部分聚合运力线拆掉转为自营，还从优选抽掉了百余位 RD（研发）支援打车。\n据悉，美团打车 10 月日均单量在 100 万左右，高德打车超过 500 万。美团较 7 月没有明显增长，且与高德打车差距拉大。\n《晚点 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