李想称理想汽车营销和传播费用率最低，蔚来高管开怼_老虎社区_美港股上老虎

李想称理想汽车营销和传播费用率最低，蔚来高管开怼

新浪科技2023-12-07

蔚小理和特斯拉的销售费用近日引发讨论，蔚来和理想汽车高管也在微博上直接开怼。有博主在微博上晒出了理想小鹏蔚来特斯拉销售费用占比和毛利率动态变化。该博主称，在销售费用占比这个指标上，特斯拉是最好的，理想从2023年开始已经一步步接近特斯拉的水平，小鹏蔚来目前保持在高位，但是相对之前都有明显下降。理想汽车CEO李想转发该微博表示赞同。他表示，大家最关心的营销和传播的费用，包含在整体销售和管理费用里。...

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Charlotte666
·2023-12-08
他居然还在?蔚来一帮神人也，就因为他们，俺不得不清仓了蔚来～[捂脸] [捂脸] [捂脸]
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闲人老马
·2023-12-08
别和特斯拉比较，啥都没有比较性
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闲人老马
·2023-12-08
只因那里有条一丘河
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阳光总在風雨后
·2023-12-07
再怎么说，也改变不了我对理想汽车就是🗑️的想法。
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BerryRocket
·2023-12-07
虽然蔚来koc也不是什么好鸟，但随便看看都知道，理想koc清一色各种鼓吹mega设计。要是真的客观不收钱的车评人，你喜欢增程是一回事，审美是另一回事。审美虽然具备多样性但这种统一出动吹牛逼的行为本身就属于一种认知作战，这玩意真这么好看也不见他们吹现代。
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- 来一口汤:
  mega设计真的是一坨屎,懂的人都懂
  2023-12-07
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- 高富不帅W:
  这段时间李斌都不出来吹牛了
  2023-12-07
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- 七色祥云6:
  我反而觉得蔚来的枪手比较多
  2023-12-07
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奔驰宝马服务中心
·2023-12-07
一丘之貉
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罗鹏巍
·2023-12-07
说说你对这篇新闻的看法...
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- 躺平躺到地狱了:
  元旦快乐！感谢支持！祝:2024年交大运，发大财！
  01-01
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[捂脸]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/249989842071872","repostId":1100653623,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":249515688943664,"gmtCreate":1701967498149,"gmtModify":1701967499661,"author":{"id":"4093596070918460","authorId":"4093596070918460","name":"闲人老马","avatar":"https://static.tigerbbs.com/352144670446c0e317c0246cfb51b25d","vip":1,"crmLevel":8,"crmLevelSwitch":0},"htmlText":"别和特斯拉比较，啥都没有比较性","listText":"别和特斯拉比较，啥都没有比较性","text":"别和特斯拉比较，啥都没有比较性","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/249515688943664","repostId":1100653623,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":249515331268720,"gmtCreate":1701967413586,"gmtModify":1701967415134,"author":{"id":"4093596070918460","authorId":"4093596070918460","name":"闲人老马","avatar":"https://static.tigerbbs.com/352144670446c0e317c0246cfb51b25d","vip":1,"crmLevel":8,"crmLevelSwitch":0},"htmlText":"只因那里有条一丘河","listText":"只因那里有条一丘河","text":"只因那里有条一丘河","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/249515331268720","repostId":1100653623,"repostType":4,"repost":{"id":"1100653623","pubTimestamp":1701943497,"share":"https://www.laohu8.com/m/news/1100653623?lang=&edition=full","pubTime":"2023-12-07 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href=https://finance.sina.com.cn/tech/shenji/2023-12-07/doc-imzxetuv8250036.shtml><strong>新浪科技</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>蔚小理和特斯拉的销售费用近日引发讨论，蔚来和理想汽车高管也在微博上直接开怼。有博主在微博上晒出了理想小鹏蔚来特斯拉销售费用占比和毛利率动态变化。该博主称，在销售费用占比这个指标上，特斯拉是最好的，理想从2023年开始已经一步步接近特斯拉的水平，小鹏蔚来目前保持在高位，但是相对之前都有明显下降。理想汽车CEO李想转发该微博表示赞同。他表示，大家最关心的营销和传播的费用，包含在整体销售和管理费用里。...</p>\n\n<a href=\"https://finance.sina.com.cn/tech/shenji/2023-12-07/doc-imzxetuv8250036.shtml\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/2c0ab7d3f5d89bb403311ca0a8e68f8e","relate_stocks":{"LI":"理想汽车","NIO":"蔚来"},"source_url":"https://finance.sina.com.cn/tech/shenji/2023-12-07/doc-imzxetuv8250036.shtml","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1100653623","content_text":"蔚小理和特斯拉的销售费用近日引发讨论，蔚来和理想汽车高管也在微博上直接开怼。有博主在微博上晒出了理想小鹏蔚来特斯拉销售费用占比和毛利率动态变化。该博主称，在销售费用占比这个指标上，特斯拉是最好的，理想从2023年开始已经一步步接近特斯拉的水平，小鹏蔚来目前保持在高位，但是相对之前都有明显下降。理想汽车CEO李想转发该微博表示赞同。他表示，大家最关心的营销和传播的费用，包含在整体销售和管理费用里。理想汽车是中国所有汽车品牌里营销和传播费用率最低的企业，包含主机厂和销售（直营/代理）体系的全部营销和传播费用。“全球比我们低的应该只有特斯拉。”不过，对于李想的观点，蔚来品牌与传播助理副总裁马麟显然并不同意。他转发李想微博回怼称，根据“天（星）眼（图）”系统，理想今年3款车抖音内容投放应该在9000万左右。另外他还反问道：“大家最关心的不应该是研发的费用和费效吗？”","news_type":1},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":249512202178872,"gmtCreate":1701956274846,"gmtModify":1701956276423,"author":{"id":"3496875184649920","authorId":"3496875184649920","name":"阳光总在風雨后","avatar":"https://static.tigerbbs.com/520a456d0397b5810c0f55c66a1000d8","vip":1,"crmLevel":3,"crmLevelSwitch":0},"htmlText":"再怎么说，也改变不了我对理想汽车就是🗑️的想法。","listText":"再怎么说，也改变不了我对理想汽车就是🗑️的想法。","text":"再怎么说，也改变不了我对理想汽车就是🗑️的想法。","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/249512202178872","repostId":1100653623,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":249599486140648,"gmtCreate":1701947295195,"gmtModify":1701947674030,"author":{"id":"3562068570016187","authorId":"3562068570016187","name":"BerryRocket","avatar":"https://static.tigerbbs.com/6043d317fe3878f7456319cac20e8923","vip":1,"hat":"https://static.tigerbbs.com/e6295840391b9cdc17115677ba51429c","crmLevel":7,"crmLevelSwitch":1},"htmlText":"虽然蔚来koc也不是什么好鸟，但随便看看都知道，理想koc清一色各种鼓吹mega设计。要是真的客观不收钱的车评人，你喜欢增程是一回事，审美是另一回事。审美虽然具备多样性但这种统一出动吹牛逼的行为本身就属于一种认知作战，这玩意真这么好看也不见他们吹现代。","listText":"虽然蔚来koc也不是什么好鸟，但随便看看都知道，理想koc清一色各种鼓吹mega设计。要是真的客观不收钱的车评人，你喜欢增程是一回事，审美是另一回事。审美虽然具备多样性但这种统一出动吹牛逼的行为本身就属于一种认知作战，这玩意真这么好看也不见他们吹现代。","text":"虽然蔚来koc也不是什么好鸟，但随便看看都知道，理想koc清一色各种鼓吹mega设计。要是真的客观不收钱的车评人，你喜欢增程是一回事，审美是另一回事。审美虽然具备多样性但这种统一出动吹牛逼的行为本身就属于一种认知作战，这玩意真这么好看也不见他们吹现代。","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":5,"repostSize":0,"link":"https://laohu8.com/post/249599486140648","repostId":1100653623,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":249631419797520,"gmtCreate":1701962057973,"gmtModify":1701962180696,"authorId":9000000000000155,"author":{"id":9000000000000155,"authorId":9000000000000155,"name":"来一口汤","avatar":"https://static.tigerbbs.com/9f649536eb646f48146c16b7080d53da","vip":8,"crmLevel":1,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":249599486140648,"type":1,"supId":0,"prevId":0,"content":"<p>mega设计真的是一坨屎,懂的人都懂</p>","text":"<p>mega设计真的是一坨屎,懂的人都懂</p>","html":"<p>mega设计真的是一坨屎,懂的人都懂</p>"},{"id":249631742054416,"gmtCreate":1701962136650,"gmtModify":1701962140365,"authorId":9000000000000303,"author":{"id":9000000000000303,"authorId":9000000000000303,"name":"高富不帅W","avatar":"https://static.tigerbbs.com/c78412ecc02fe87e03967820091d8cad","vip":8,"crmLevel":1,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":249599486140648,"type":1,"supId":0,"prevId":0,"content":"<p>这段时间李斌都不出来吹牛了</p>","text":"<p>这段时间李斌都不出来吹牛了</p>","html":"<p>这段时间李斌都不出来吹牛了</p>"},{"id":249679635419192,"gmtCreate":1701962121922,"gmtModify":1701962125626,"authorId":9000000000000222,"author":{"id":9000000000000222,"authorId":9000000000000222,"name":"七色祥云6","avatar":"https://static.tigerbbs.com/b1fa5d9ceb6a8fc80f198e797e2994a9","vip":8,"crmLevel":1,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":249599486140648,"type":1,"supId":0,"prevId":0,"content":"<p>我反而觉得蔚来的枪手比较多</p>","text":"<p>我反而觉得蔚来的枪手比较多</p>","html":"<p>我反而觉得蔚来的枪手比较多</p>"},{"id":249631596007440,"gmtCreate":1701962100992,"gmtModify":1701962104841,"authorId":9000000000000154,"author":{"id":9000000000000154,"authorId":9000000000000154,"name":"妥妥的幸福11","avatar":"https://static.tigerbbs.com/7eb1cb09f8f55a20c6228dcc5f1ec806","vip":8,"crmLevel":1,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":249599486140648,"type":1,"supId":0,"prevId":0,"content":"<p>一个假新能源车能走到现在,理想不容易</p>","text":"<p>一个假新能源车能走到现在,理想不容易</p>","html":"<p>一个假新能源车能走到现在,理想不容易</p>"},{"id":249503289237736,"gmtCreate":1701953972274,"gmtModify":1701953975962,"authorId":3548846105932061,"author":{"id":3548846105932061,"authorId":3548846105932061,"name":"神的孩子都要去西藏","avatar":"https://static.tigerbbs.com/7386904be796699590db62caa651e72a","vip":1,"crmLevel":2,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":24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