Chanson International Realized Significant Growth with Livestreaming and Same-City Delivery Strategy
$香颂国际(CHSN)$ Chanson International Holding (Nasdaq: CHSN) (the “Company” or “Chanson”), a provider of bakery, seasonal, and beverage products through its chain stores in China and the United States, today announced that its “baking + same-city delivery” and “livestream + interaction” strategy has realized significant growth in online sales. This initiative marks a promising start in Chanson’s expansion in online markets. In 2024, the Company launched its channel on Douyin, China’s sister app to TikTok, to integrate its core advantage in “fresh baking” with the convenience of same-city instant delivery services by leveraging its network of 60 offline stores. Unlike traditional e-commerce, which relies on static images and text, Chanson’s own livestrea
Chanson International Holding Deepens Tourism Market Footprint with New Stores in Urumqi Grand Bazaar and Kashgar Old City
Chanson International Holding (Nasdaq: CHSN) (the “Company” or “Chanson”), a provider of bakery, seasonal, and beverage products through its chain stores in China and the United States, today announced the opening of two new stores in Xinjiang’s most iconic tourist destinations: the International Grand Bazaar in Urumqi and the historic Old City of Kashgar. These new openings mark a significant milestone in Chanson’s ongoing strategy to integrate culinary excellence with cultural tourism, deepening the brand’s presence in tourist destinations in Xingjiang. Strategically situated in the heart of Urumqi’s International Grand Bazaar or Urumqi Grand Bazaar—a representation of regional heritage that recently recorded a high single-day peak of visitors—the new store features traditional kiln-fire