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2021-11-23

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Macy’s Turns Thanksgiving Day Parade Balloons Into NFTs<blockquote>梅西百货将感恩节游行气球变成NFT</blockquote>

Department store chain is auctioning off 10 digital images of parade balloons, including a floating

Macy’s Turns Thanksgiving Day Parade Balloons Into NFTs<blockquote>梅西百货将感恩节游行气球变成NFT</blockquote>

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They can be saved, shared or sold.<blockquote>该零售商正在拍卖10张感恩节游行气球的数字图像，包括一名20世纪40年代的漂浮消防员和一枚20世纪70年代的梅西百货金星。NFT或不可替代令牌是使用区块链技术认证的数字收藏品，通常用加密货币购买。它们可以被保存、分享或出售。</blockquote> Macy’s said it will also be giving away 9,500 NFTs for people who go onto its website Thanksgiving morning. The company said it is getting into NFTs to celebrate the parade’s 95th anniversary and to bring it to a new generation.<blockquote>梅西百货表示，还将为感恩节早上访问其网站的人们赠送9,500份NFT。该公司表示，它正在进入NFT，以庆祝游行95周年，并将其带给新一代。</blockquote> NFTs have soared in popularity in recent months and many brands and celebrities have dived in. Martha Stewart, for instance, is selling&nbsp;holiday-related digital images. Pop sensation&nbsp;BTS plans to sell tradable digital cards&nbsp;that play music. And the company that owns the Toys ‘R’ Us brand is selling digital images of its Geoffrey the Giraffe mascot.<blockquote>近几个月来，NFT的受欢迎程度飙升，许多品牌和名人都投身其中。例如，玛莎·斯图尔特正在销售与节日相关的数字图像。流行歌手BTS计划出售播放音乐的可交易数字卡。拥有玩具反斗城品牌的公司正在销售其吉祥物杰弗里长颈鹿的数字图像。</blockquote> As of Monday, the Macy’s NFTs each had bids of $2,500 or more. Macy’s said its NFT auction will end Nov. 30 and proceeds will go to the Make-A-Wish Foundation of America.<blockquote>截至周一，梅西百货NFT的出价均为2500美元或以上。梅西百货表示，其NFT拍卖将于11月30日结束，所得款项将捐给美国许愿基金会。</blockquote> Macy’s, which is working with NFT platform Sweet, said it configured the NFTs so that if anyone sells the digital images in the future, a 10% donation will automatically be given to Make-A-Wish.<blockquote>与NFT平台Sweet合作的梅西百货表示，它配置了NFT，以便如果将来有人出售数字图像，10%的捐款将自动用于许愿。</blockquote> This year’s Macy’s Thanksgiving Day Parade will be back to normal after having to ditch its traditional 2.5-mile route around Manhattan last year to&nbsp;deter crowds during the Covid-19 pandemic. The parade will feature 15 giant character balloons, 28 floats and air on NBC, Telemundo and stream on Peacock.<blockquote>今年的梅西感恩节游行将恢复正常，去年为了阻止Covid-19大流行期间的人群，不得不放弃绕曼哈顿2.5英里的传统路线。游行将有15个巨型人物气球、28个彩车和NBC、Telemundo和Peacock上的stream。</blockquote>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Macy’s Turns Thanksgiving Day Parade Balloons Into NFTs<blockquote>梅西百货将感恩节游行气球变成NFT</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nMacy’s Turns Thanksgiving Day Parade Balloons Into NFTs<blockquote>梅西百货将感恩节游行气球变成NFT</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nThe Wall Street Journal2021-11-23 09:07\n\n</h4>\n</header>\n<article>\nDepartment store chain is auctioning off 10 digital images of parade balloons, including a floating firefighter from the 1940s<blockquote>连锁百货公司正在拍卖10张游行气球的数字图像，其中包括一名20世纪40年代的漂浮消防员</blockquote> <img src=\"https://static.tigerbbs.com/97561583dc43cc53f0a46df2746485d4\" tg-width=\"900\" tg-height=\"600\" width=\"100%\" height=\"auto\">Last year’s Thanksgiving Day Parade was scaled down to deter crowds during the Covid-19 pandemic.<blockquote>去年的感恩节游行规模缩小，以阻止Covid-19大流行期间的人群。</blockquote> Macy’s Inc., better known for hawking clothing, luggage and jewelry, is selling NFTs for the first time.<blockquote>以销售服装、箱包和珠宝而闻名的梅西百货公司首次销售NFT。</blockquote> The retailer is auctioning off 10 digital images of its Thanksgiving Day parade balloons, including a floating firefighter from the 1940s and a gold Macy’s star from the 1970s.NFTs, or nonfungible tokens, are digital collectibles that are authenticated using blockchain technology and are usually bought with cryptocurrencies. They can be saved, shared or sold.<blockquote>该零售商正在拍卖10张感恩节游行气球的数字图像，包括一名20世纪40年代的漂浮消防员和一枚20世纪70年代的梅西百货金星。NFT或不可替代令牌是使用区块链技术认证的数字收藏品，通常用加密货币购买。它们可以被保存、分享或出售。</blockquote> Macy’s said it will also be giving away 9,500 NFTs for people who go onto its website Thanksgiving morning. The company said it is getting into NFTs to celebrate the parade’s 95th anniversary and to bring it to a new generation.<blockquote>梅西百货表示，还将为感恩节早上访问其网站的人们赠送9,500份NFT。该公司表示，它正在进入NFT，以庆祝游行95周年，并将其带给新一代。</blockquote> NFTs have soared in popularity in recent months and many brands and celebrities have dived in. Martha Stewart, for instance, is selling&nbsp;holiday-related digital images. Pop sensation&nbsp;BTS plans to sell tradable digital cards&nbsp;that play music. And the company that owns the Toys ‘R’ Us brand is selling digital images of its Geoffrey the Giraffe mascot.<blockquote>近几个月来，NFT的受欢迎程度飙升，许多品牌和名人都投身其中。例如，玛莎·斯图尔特正在销售与节日相关的数字图像。流行歌手BTS计划出售播放音乐的可交易数字卡。拥有玩具反斗城品牌的公司正在销售其吉祥物杰弗里长颈鹿的数字图像。</blockquote> As of Monday, the Macy’s NFTs each had bids of $2,500 or more. Macy’s said its NFT auction will end Nov. 30 and proceeds will go to the Make-A-Wish Foundation of America.<blockquote>截至周一，梅西百货NFT的出价均为2500美元或以上。梅西百货表示，其NFT拍卖将于11月30日结束，所得款项将捐给美国许愿基金会。</blockquote> Macy’s, which is working with NFT platform Sweet, said it configured the NFTs so that if anyone sells the digital images in the future, a 10% donation will automatically be given to Make-A-Wish.<blockquote>与NFT平台Sweet合作的梅西百货表示，它配置了NFT，以便如果将来有人出售数字图像，10%的捐款将自动用于许愿。</blockquote> This year’s Macy’s Thanksgiving Day Parade will be back to normal after having to ditch its traditional 2.5-mile route around Manhattan last year to&nbsp;deter crowds during the Covid-19 pandemic. The parade will feature 15 giant character balloons, 28 floats and air on NBC, Telemundo and stream on Peacock.<blockquote>今年的梅西感恩节游行将恢复正常，去年为了阻止Covid-19大流行期间的人群，不得不放弃绕曼哈顿2.5英里的传统路线。游行将有15个巨型人物气球、28个彩车和NBC、Telemundo和Peacock上的stream。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://www.wsj.com/articles/macys-turns-thanksgiving-day-parade-balloons-into-nfts-11637626701?mod=hp_lista_pos5\">The Wall Street Journal</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"M":"梅西百货"},"source_url":"https://www.wsj.com/articles/macys-turns-thanksgiving-day-parade-balloons-into-nfts-11637626701?mod=hp_lista_pos5","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1119705697","content_text":"Department store chain is auctioning off 10 digital images of parade balloons, including a floating firefighter from the 1940s\nLast year’s Thanksgiving Day Parade was scaled down to deter crowds during the Covid-19 pandemic.\nMacy’s Inc., better known for hawking clothing, luggage and jewelry, is selling NFTs for the first time.\nThe retailer is auctioning off 10 digital images of its Thanksgiving Day parade balloons, including a floating firefighter from the 1940s and a gold Macy’s star from the 1970s.NFTs, or nonfungible tokens, are digital collectibles that are authenticated using blockchain technology and are usually bought with cryptocurrencies. They can be saved, shared or sold.\nMacy’s said it will also be giving away 9,500 NFTs for people who go onto its website Thanksgiving morning. The company said it is getting into NFTs to celebrate the parade’s 95th anniversary and to bring it to a new generation.\nNFTs have soared in popularity in recent months and many brands and celebrities have dived in. Martha Stewart, for instance, is selling holiday-related digital images. Pop sensation BTS plans to sell tradable digital cards that play music. And the company that owns the Toys ‘R’ Us brand is selling digital images of its Geoffrey the Giraffe mascot.\nAs of Monday, the Macy’s NFTs each had bids of $2,500 or more. Macy’s said its NFT auction will end Nov. 30 and proceeds will go to the Make-A-Wish Foundation of America.\nMacy’s, which is working with NFT platform Sweet, said it configured the NFTs so that if anyone sells the digital images in the future, a 10% donation will automatically be given to Make-A-Wish.\nThis year’s Macy’s Thanksgiving Day Parade will be back to normal after having to ditch its traditional 2.5-mile route around Manhattan last year to deter crowds during the Covid-19 pandemic. The parade will feature 15 giant character balloons, 28 floats and air on NBC, Telemundo and stream on Peacock.","news_type":1,"symbols_score_info":{"M":0.9}},"isVote":1,"tweetType":1,"viewCount":3452,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"CN","currentLanguage":"CN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":6,"xxTargetLangEnum":"ZH_CN"},"commentList":[],"hasMoreComment":false,"orderType":2}

Macy’s Turns Thanksgiving Day Parade Balloons Into NFTs<blockquote>梅西百货将感恩节游行气球变成NFT</blockquote>

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