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2021-11-05

$Peloton Interactive, Inc.(PTON)$Holy moly...

Peloton shares sink as at-home exercise falls out of favor<blockquote>由于家庭锻炼失宠，Peloton股价下跌</blockquote>

Nov 4 (Reuters) - Peloton Interactive Inc(PTON.O)on Thursday slashed its full-year sales forecast by

Peloton shares sink as at-home exercise falls out of favor<blockquote>由于家庭锻炼失宠，Peloton股价下跌</blockquote>

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Its holiday-quarter sales forecast also missed market expectations.<blockquote>Peloton目前预计年销售额在44亿美元至48亿美元之间，此前为54亿美元。其假日季度销售预测也未达到市场预期。</blockquote> \"People are no longer trapped at home and competition is growing,\" BMO Capital Markets analyst Simeon Siegel said.<blockquote>BMO资本市场分析师Simeon Siegel表示：“人们不再被困在家里，竞争也在加剧。”</blockquote> Rising vaccinations and easing curbs have encouraged people to go back to gyms this year, hitting Peloton's growth and boosting the earnings of chains like Planet Fitness Inc(PLNT.N).<blockquote>疫苗接种的增加和限制的放松鼓励人们今年重返健身房，打击了Peloton的增长，并提振了Planet Fitness Inc(PLNT.N)等连锁店的盈利。</blockquote> The company has tried to cushion the blow by cutting the price of its popular bike by $400 and ramping up its ad spending. But its sales rose just 6.2% in the three months to Sept. 30, the slowest pace since in more than a year.<blockquote>该公司试图通过将其广受欢迎的自行车价格降低400美元并增加广告支出来缓冲这一打击。但截至9月30日的三个月内，其销售额仅增长了6.2%，为一年多以来的最低增速。</blockquote> Sales and marketing expenses more than doubled to account for 35.3% of total revenue in the first quarter and were expected to remain high in the crucial holiday period.<blockquote>第一季度销售和营销费用增长了一倍多，占总收入的35.3%，预计在关键的假期期间将保持高位。</blockquote> Peloton has also grappled with global chip crunch, supply disruptions and rising freight costs that have piled on the expenses.<blockquote>Peloton还面临着全球芯片紧缩、供应中断和运费上涨的问题，这些问题都增加了开支。</blockquote> That in part plunged it to a net loss of $376 million, from a profit of $69.3 million a year earlier.<blockquote>这在一定程度上使其净亏损从上年同期的6930万美元降至3.76亿美元。</blockquote>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Peloton shares sink as at-home exercise falls out of favor<blockquote>由于家庭锻炼失宠，Peloton股价下跌</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; 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}\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nPeloton shares sink as at-home exercise falls out of favor<blockquote>由于家庭锻炼失宠，Peloton股价下跌</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nReuters2021-11-05 07:50\n\n</h4>\n</header>\n<article>\nNov 4 (Reuters) - Peloton Interactive Inc(PTON.O)on Thursday slashed its full-year sales forecast by up to $1 billion, saying demand for its exercise bikes and treadmills was slowing faster than expected as people return to pre-pandemic habits.<blockquote>路透11月4日-Peloton Interactive Inc(PTON.O)周四将全年销售预期下调至多10亿美元，称随着人们恢复大流行前的习惯，对其健身车和跑步机的需求放缓速度快于预期。</blockquote> Its shares dove 30% in extended trading, on course to wipe off about $8 billion from the market value of a company that was among the biggest corporate winners of last year's lockdowns.<blockquote>该公司股价在盘后交易中暴跌30%，这家公司的市值将蒸发约80亿美元，该公司是去年封锁中最大的企业赢家之一。</blockquote> <img src=\"https://static.tigerbbs.com/f32a7b6689be19da5ea6e4350031f33a\" tg-width=\"889\" tg-height=\"597\" width=\"100%\" height=\"auto\"><blockquote></blockquote> \"It is clear that we underestimated the reopening impact on our company and the overall industry,\" Chief Financial Officer Jill Woodworth said on a post-earnings call.<blockquote>首席财务官吉尔·伍德沃斯(Jill Woodworth)在财报发布后的看涨期权上表示：“很明显，我们低估了重新开放对我们公司和整个行业的影响。”</blockquote> Peloton now&nbsp;expects&nbsp;annual sales between $4.4 billion and $4.8 billion, compared with $5.4 billion previously. Its holiday-quarter sales forecast also missed market expectations.<blockquote>Peloton目前预计年销售额在44亿美元至48亿美元之间，此前为54亿美元。其假日季度销售预测也未达到市场预期。</blockquote> \"People are no longer trapped at home and competition is growing,\" BMO Capital Markets analyst Simeon Siegel said.<blockquote>BMO资本市场分析师Simeon Siegel表示：“人们不再被困在家里，竞争也在加剧。”</blockquote> Rising vaccinations and easing curbs have encouraged people to go back to gyms this year, hitting Peloton's growth and boosting the earnings of chains like Planet Fitness Inc(PLNT.N).<blockquote>疫苗接种的增加和限制的放松鼓励人们今年重返健身房，打击了Peloton的增长，并提振了Planet Fitness Inc(PLNT.N)等连锁店的盈利。</blockquote> The company has tried to cushion the blow by cutting the price of its popular bike by $400 and ramping up its ad spending. But its sales rose just 6.2% in the three months to Sept. 30, the slowest pace since in more than a year.<blockquote>该公司试图通过将其广受欢迎的自行车价格降低400美元并增加广告支出来缓冲这一打击。但截至9月30日的三个月内，其销售额仅增长了6.2%，为一年多以来的最低增速。</blockquote> Sales and marketing expenses more than doubled to account for 35.3% of total revenue in the first quarter and were expected to remain high in the crucial holiday period.<blockquote>第一季度销售和营销费用增长了一倍多，占总收入的35.3%，预计在关键的假期期间将保持高位。</blockquote> Peloton has also grappled with global chip crunch, supply disruptions and rising freight costs that have piled on the expenses.<blockquote>Peloton还面临着全球芯片紧缩、供应中断和运费上涨的问题，这些问题都增加了开支。</blockquote> That in part plunged it to a net loss of $376 million, from a profit of $69.3 million a year earlier.<blockquote>这在一定程度上使其净亏损从上年同期的6930万美元降至3.76亿美元。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://www.reuters.com/business/peloton-plunges-loss-bike-price-cut-higher-costs-2021-11-04/\">Reuters</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"PTON":"Peloton Interactive, Inc."},"source_url":"https://www.reuters.com/business/peloton-plunges-loss-bike-price-cut-higher-costs-2021-11-04/","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1156852458","content_text":"Nov 4 (Reuters) - Peloton Interactive Inc(PTON.O)on Thursday slashed its full-year sales forecast by up to $1 billion, saying demand for its exercise bikes and treadmills was slowing faster than expected as people return to pre-pandemic habits.\nIts shares dove 30% in extended trading, on course to wipe off about $8 billion from the market value of a company that was among the biggest corporate winners of last year's lockdowns.\n\n\"It is clear that we underestimated the reopening impact on our company and the overall industry,\" Chief Financial Officer Jill Woodworth said on a post-earnings call.\nPeloton now expects annual sales between $4.4 billion and $4.8 billion, compared with $5.4 billion previously. Its holiday-quarter sales forecast also missed market expectations.\n\"People are no longer trapped at home and competition is growing,\" BMO Capital Markets analyst Simeon Siegel said.\nRising vaccinations and easing curbs have encouraged people to go back to gyms this year, hitting Peloton's growth and boosting the earnings of chains like Planet Fitness Inc(PLNT.N).\nThe company has tried to cushion the blow by cutting the price of its popular bike by $400 and ramping up its ad spending. But its sales rose just 6.2% in the three months to Sept. 30, the slowest pace since in more than a year.\nSales and marketing expenses more than doubled to account for 35.3% of total revenue in the first quarter and were expected to remain high in the crucial holiday period.\nPeloton has also grappled with global chip crunch, supply disruptions and rising freight costs that have piled on the expenses.\nThat in part plunged it to a net loss of $376 million, from a profit of $69.3 million a year earlier.","news_type":1,"symbols_score_info":{"PTON":0.9}},"isVote":1,"tweetType":1,"viewCount":3335,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":["PTON"],"verified":2,"subType":0,"readableState":1,"langContent":"CN","currentLanguage":"CN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":42,"xxTargetLangEnum":"ZH_CN"},"commentList":[],"hasMoreComment":false,"orderType":2}