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2021-12-11

Amazon Stock: Why UBS Has High Hopes for the E-commerce Giant<blockquote>亚马逊股票：瑞银为何对这家电子商务巨头寄予厚望</blockquote>

A recent UBS report assigned Amazon’s stock a strong Buy rating and set its price target at an impre

Amazon Stock: Why UBS Has High Hopes for the E-commerce Giant<blockquote>亚马逊股票：瑞银为何对这家电子商务巨头寄予厚望</blockquote>

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{"i18n":{"language":"zh_CN"},"data":{"magic":2,"id":605258920,"tweetId":"605258920","gmtCreate":1639183796008,"gmtModify":1639183796447,"author":{"id":3563253186452228,"idStr":"3563253186452228","authorId":3563253186452228,"authorIdStr":"3563253186452228","name":"Sheryl85","avatar":"https://static.tigerbbs.com/b7a9183a9332355f694e2f0af874b0ed","vip":1,"userType":1,"introduction":"","boolIsFan":false,"boolIsHead":false,"crmLevel":11,"crmLevelSwitch":0,"individualDisplayBadges":[],"fanSize":40,"starInvestorFlag":false},"themes":[],"images":[],"coverImages":[],"extraTitle":"","html":"<html><head></head><body>ok</body></html>","htmlText":"<html><head></head><body>ok</body></html>","text":"ok","highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":4,"repostSize":0,"favoriteSize":0,"link":"https://laohu8.com/post/605258920","repostId":1137707392,"repostType":4,"repost":{"id":"1137707392","kind":"news","pubTimestamp":1639137211,"share":"https://www.laohu8.com/m/news/1137707392?lang=zh_CN&edition=full","pubTime":"2021-12-10 19:53","market":"us","language":"en","title":"Amazon Stock: Why UBS Has High Hopes for the E-commerce Giant<blockquote>亚马逊股票：瑞银为何对这家电子商务巨头寄予厚望</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1137707392","media":"TheStreet","summary":"A recent UBS report assigned Amazon’s stock a strong Buy rating and set its price target at an impre","content":"A recent UBS report assigned Amazon’s stock a strong Buy rating and set its price target at an impressive $4,700. Why is the Swiss bank so bullish on the e-commerce giant?<blockquote>瑞银最近的一份报告给予亚马逊股票强烈买入评级，并将其目标价设定在令人印象深刻的4700美元。瑞士银行为何如此看好这家电商巨头？</blockquote> It hasn’t been a great year for&nbsp;Amazon’s&nbsp;stock. Year-to-date, it’s up only roughly 10%. That means Amazon has underperformed the S&amp;P 500 (27%), the Nasdaq Composite (24%), and its FAANG peers – Meta, Apple, Netflix&nbsp;and Alphabet.<blockquote>这不是一个伟大的一年亚马逊的股票。今年迄今为止，仅上涨了约10%。这意味着亚马逊的表现落后于标普500(27%)、纳斯达克综合指数(24%)及其FAANG同行——Meta、苹果、Netflix和Alphabet。</blockquote> The reasons for AMZN’s less-than-stellar year are well-known by now: In addition to increased e-commerce competition, Amazon has had to contend with both supply-chain bottlenecks and labor constraints.<blockquote>亚马逊今年表现不佳的原因现在众所周知：除了电子商务竞争加剧之外，亚马逊还必须应对供应链瓶颈和劳动力限制。</blockquote> <img src=\"https://static.tigerbbs.com/859137fd59747f3531fd786b5fae3a82\" tg-width=\"893\" tg-height=\"500\" width=\"100%\" height=\"auto\">Figure 1: One of Amazon's fulfilment centers.<blockquote>图1：亚马逊的一个履行中心。</blockquote> However, UBS analyst Kunal Madhukar believes 2022 could be Amazon’s year. In fact, he has named the e-commerce giant his favorite U.S. tech stock and set his price target at $4,700 per share. That would imply upside of roughly 36%.<blockquote>然而，瑞银分析师Kunal Madhukar认为，2022年可能是亚马逊的一年。事实上，他已将这家电子商务巨头列为他最喜欢的美国科技股，并将目标价定为每股4700美元。这意味着大约36%的上涨空间。</blockquote> Why is Madhukar so bullish on Amazon? Let’s dig in.<blockquote>为什么Madhukar如此看好亚马逊？让我们开始吧。</blockquote> Multiple levers of growth<blockquote>多重增长杠杆</blockquote> UBS’s Madhukar believes that Amazon can easily improve its profitability by leaning on its multiple business arms. Despite the e-commerce segment’s struggle to keep traction in 2021, the company can still count on its cloud-computing unit – AWS (Amazon Web Services) – as well as on its advertising segment.<blockquote>瑞银的Madhukar认为，亚马逊可以通过依靠其多个业务部门轻松提高盈利能力。尽管电子商务部门在2021年难以保持吸引力，但该公司仍然可以依靠其云计算部门AWS（亚马逊网络服务）以及广告部门。</blockquote> In addition, Amazon can simply raise its prices.<blockquote>此外，亚马逊可以简单地提高价格。</blockquote> In fact, Amazon has already announced it will&nbsp;elevate its FBA&nbsp;(Fulfillment by Amazon) fees in 2022, which should add an extra $1 billion to Amazon’s bottom line, according to Morgan Stanley.<blockquote>事实上，据摩根士丹利称，亚马逊已经宣布将在2022年提高FBA（亚马逊履行）费用，这将使亚马逊的利润额外增加10亿美元。</blockquote> But UBS analysts go even further, arguing the price of Prime membership should also be adjusted.<blockquote>但瑞银分析师走得更远，认为Prime会员的价格也应该调整。</blockquote> Since its last Prime price increase, in 2018, Amazon has been investing heavily in faster delivery services and expanding its Prime Video content. There’s no coincidence there.<blockquote>自2018年上次Prime提价以来，亚马逊一直在大力投资更快的交付服务并扩大其Prime视频内容。这不是巧合。</blockquote> “Higher Prime and FBA prices could contribute $8 billion to $30 billion to revenue and $8 billion to $26 billion [earnings before interest and taxes] annually, most of which is not in our estimates,” said a recent UBS report.<blockquote>瑞银最近的一份报告称：“更高的Prime和FBA价格每年可能为收入贡献80亿至300亿美元，[息税前利润]为80亿至260亿美元，其中大部分不在我们的估计范围内。”</blockquote> Earnings optimism<blockquote>盈利乐观</blockquote> Mr. Madhukar is more optimistic for both Amazon’s retail and AWS segments than the rest of Wall Street. “The shares could see a multiple re-rating on positive estimate revisions for retail and Web Services, as consensus revenue estimates are too conservative,” he noted in his recent report.<blockquote>Madhukar先生对亚马逊的零售和AWS部门比华尔街其他人更加乐观。他在最近的报告中指出：“由于普遍的收入估计过于保守，零售和网络服务的积极估计修正，该股可能会多次重新评级。”</blockquote> However, as&nbsp;Barron’s&nbsp;has pointed out, “Even without big price rises between 2021 and 2023, Amazon will benefit from an incremental $12 billion of AWS earnings before interest and taxes (EBIT) and $15 billion of incremental advertising EBIT.”<blockquote>然而，正如《巴伦周刊》所指出的，“即使2021年至2023年间价格没有大幅上涨，亚马逊也将受益于120亿美元的AWS息税前利润(EBIT)增量和150亿美元的广告息税前利润增量。”</blockquote> Should you buy Amazon on the dip?<blockquote>你应该逢低买入亚马逊吗？</blockquote> Amazon’s most recent financial reports have missed both top and bottom lines. E-commerce growth has decelerated in 2021, while at the same time the company has been investing heavily in logistics and infrastructure.<blockquote>亚马逊最近的财务报告错过了营收和利润。2021年电子商务增长放缓，同时公司一直在大力投资物流和基础设施。</blockquote> But UBS analyst Kunal Madhukar has faith that, by strategically playing its AWS and advertising segments – and by increasing prices – Amazon might see improved profit margins by the second half of 2022.<blockquote>但瑞银分析师Kunal Madhukar相信，通过战略性地利用其AWS和广告部门以及提高价格，亚马逊可能会在2022年下半年看到利润率的提高。</blockquote> It’s hard to pin down a 2022 consensus price target for Amazon. Each different analyst covering the stock has different forecasts for each of Amazon’s different business segments.<blockquote>很难确定亚马逊2022年的共识价格目标。研究该股票的每位不同分析师对亚马逊不同业务部门都有不同的预测。</blockquote> Still, Wall Street would appear to agree that AMZN is a strong Buy right now. This implies its long-term fundamentals are at least solid.<blockquote>尽管如此，华尔街似乎同意亚马逊目前值得大力买入。这意味着其长期基本面至少是坚实的。</blockquote>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Amazon Stock: Why UBS Has High Hopes for the E-commerce Giant<blockquote>亚马逊股票：瑞银为何对这家电子商务巨头寄予厚望</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nAmazon Stock: Why UBS Has High Hopes for the E-commerce Giant<blockquote>亚马逊股票：瑞银为何对这家电子商务巨头寄予厚望</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nTheStreet2021-12-10 19:53\n\n</h4>\n</header>\n<article>\nA recent UBS report assigned Amazon’s stock a strong Buy rating and set its price target at an impressive $4,700. Why is the Swiss bank so bullish on the e-commerce giant?<blockquote>瑞银最近的一份报告给予亚马逊股票强烈买入评级，并将其目标价设定在令人印象深刻的4700美元。瑞士银行为何如此看好这家电商巨头？</blockquote> It hasn’t been a great year for&nbsp;Amazon’s&nbsp;stock. Year-to-date, it’s up only roughly 10%. That means Amazon has underperformed the S&amp;P 500 (27%), the Nasdaq Composite (24%), and its FAANG peers – Meta, Apple, Netflix&nbsp;and Alphabet.<blockquote>这不是一个伟大的一年亚马逊的股票。今年迄今为止，仅上涨了约10%。这意味着亚马逊的表现落后于标普500(27%)、纳斯达克综合指数(24%)及其FAANG同行——Meta、苹果、Netflix和Alphabet。</blockquote> The reasons for AMZN’s less-than-stellar year are well-known by now: In addition to increased e-commerce competition, Amazon has had to contend with both supply-chain bottlenecks and labor constraints.<blockquote>亚马逊今年表现不佳的原因现在众所周知：除了电子商务竞争加剧之外，亚马逊还必须应对供应链瓶颈和劳动力限制。</blockquote> <img src=\"https://static.tigerbbs.com/859137fd59747f3531fd786b5fae3a82\" tg-width=\"893\" tg-height=\"500\" width=\"100%\" height=\"auto\">Figure 1: One of Amazon's fulfilment centers.<blockquote>图1：亚马逊的一个履行中心。</blockquote> However, UBS analyst Kunal Madhukar believes 2022 could be Amazon’s year. In fact, he has named the e-commerce giant his favorite U.S. tech stock and set his price target at $4,700 per share. That would imply upside of roughly 36%.<blockquote>然而，瑞银分析师Kunal Madhukar认为，2022年可能是亚马逊的一年。事实上，他已将这家电子商务巨头列为他最喜欢的美国科技股，并将目标价定为每股4700美元。这意味着大约36%的上涨空间。</blockquote> Why is Madhukar so bullish on Amazon? Let’s dig in.<blockquote>为什么Madhukar如此看好亚马逊？让我们开始吧。</blockquote> Multiple levers of growth<blockquote>多重增长杠杆</blockquote> UBS’s Madhukar believes that Amazon can easily improve its profitability by leaning on its multiple business arms. Despite the e-commerce segment’s struggle to keep traction in 2021, the company can still count on its cloud-computing unit – AWS (Amazon Web Services) – as well as on its advertising segment.<blockquote>瑞银的Madhukar认为，亚马逊可以通过依靠其多个业务部门轻松提高盈利能力。尽管电子商务部门在2021年难以保持吸引力，但该公司仍然可以依靠其云计算部门AWS（亚马逊网络服务）以及广告部门。</blockquote> In addition, Amazon can simply raise its prices.<blockquote>此外，亚马逊可以简单地提高价格。</blockquote> In fact, Amazon has already announced it will&nbsp;elevate its FBA&nbsp;(Fulfillment by Amazon) fees in 2022, which should add an extra $1 billion to Amazon’s bottom line, according to Morgan Stanley.<blockquote>事实上，据摩根士丹利称，亚马逊已经宣布将在2022年提高FBA（亚马逊履行）费用，这将使亚马逊的利润额外增加10亿美元。</blockquote> But UBS analysts go even further, arguing the price of Prime membership should also be adjusted.<blockquote>但瑞银分析师走得更远，认为Prime会员的价格也应该调整。</blockquote> Since its last Prime price increase, in 2018, Amazon has been investing heavily in faster delivery services and expanding its Prime Video content. There’s no coincidence there.<blockquote>自2018年上次Prime提价以来，亚马逊一直在大力投资更快的交付服务并扩大其Prime视频内容。这不是巧合。</blockquote> “Higher Prime and FBA prices could contribute $8 billion to $30 billion to revenue and $8 billion to $26 billion [earnings before interest and taxes] annually, most of which is not in our estimates,” said a recent UBS report.<blockquote>瑞银最近的一份报告称：“更高的Prime和FBA价格每年可能为收入贡献80亿至300亿美元，[息税前利润]为80亿至260亿美元，其中大部分不在我们的估计范围内。”</blockquote> Earnings optimism<blockquote>盈利乐观</blockquote> Mr. Madhukar is more optimistic for both Amazon’s retail and AWS segments than the rest of Wall Street. “The shares could see a multiple re-rating on positive estimate revisions for retail and Web Services, as consensus revenue estimates are too conservative,” he noted in his recent report.<blockquote>Madhukar先生对亚马逊的零售和AWS部门比华尔街其他人更加乐观。他在最近的报告中指出：“由于普遍的收入估计过于保守，零售和网络服务的积极估计修正，该股可能会多次重新评级。”</blockquote> However, as&nbsp;Barron’s&nbsp;has pointed out, “Even without big price rises between 2021 and 2023, Amazon will benefit from an incremental $12 billion of AWS earnings before interest and taxes (EBIT) and $15 billion of incremental advertising EBIT.”<blockquote>然而，正如《巴伦周刊》所指出的，“即使2021年至2023年间价格没有大幅上涨，亚马逊也将受益于120亿美元的AWS息税前利润(EBIT)增量和150亿美元的广告息税前利润增量。”</blockquote> Should you buy Amazon on the dip?<blockquote>你应该逢低买入亚马逊吗？</blockquote> Amazon’s most recent financial reports have missed both top and bottom lines. E-commerce growth has decelerated in 2021, while at the same time the company has been investing heavily in logistics and infrastructure.<blockquote>亚马逊最近的财务报告错过了营收和利润。2021年电子商务增长放缓，同时公司一直在大力投资物流和基础设施。</blockquote> But UBS analyst Kunal Madhukar has faith that, by strategically playing its AWS and advertising segments – and by increasing prices – Amazon might see improved profit margins by the second half of 2022.<blockquote>但瑞银分析师Kunal Madhukar相信，通过战略性地利用其AWS和广告部门以及提高价格，亚马逊可能会在2022年下半年看到利润率的提高。</blockquote> It’s hard to pin down a 2022 consensus price target for Amazon. Each different analyst covering the stock has different forecasts for each of Amazon’s different business segments.<blockquote>很难确定亚马逊2022年的共识价格目标。研究该股票的每位不同分析师对亚马逊不同业务部门都有不同的预测。</blockquote> Still, Wall Street would appear to agree that AMZN is a strong Buy right now. This implies its long-term fundamentals are at least solid.<blockquote>尽管如此，华尔街似乎同意亚马逊目前值得大力买入。这意味着其长期基本面至少是坚实的。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://www.thestreet.com/amazon/news/amazon-stock-why-ubs-has-high-hopes-for-the-e-commerce-giant\">TheStreet</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AMZN":"亚马逊"},"source_url":"https://www.thestreet.com/amazon/news/amazon-stock-why-ubs-has-high-hopes-for-the-e-commerce-giant","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1137707392","content_text":"A recent UBS report assigned Amazon’s stock a strong Buy rating and set its price target at an impressive $4,700. Why is the Swiss bank so bullish on the e-commerce giant?\nIt hasn’t been a great year for Amazon’s stock. Year-to-date, it’s up only roughly 10%. That means Amazon has underperformed the S&P 500 (27%), the Nasdaq Composite (24%), and its FAANG peers – Meta, Apple, Netflix and Alphabet.\nThe reasons for AMZN’s less-than-stellar year are well-known by now: In addition to increased e-commerce competition, Amazon has had to contend with both supply-chain bottlenecks and labor constraints.\nFigure 1: One of Amazon's fulfilment centers.\nHowever, UBS analyst Kunal Madhukar believes 2022 could be Amazon’s year. In fact, he has named the e-commerce giant his favorite U.S. tech stock and set his price target at $4,700 per share. That would imply upside of roughly 36%.\nWhy is Madhukar so bullish on Amazon? Let’s dig in.\nMultiple levers of growth\nUBS’s Madhukar believes that Amazon can easily improve its profitability by leaning on its multiple business arms. Despite the e-commerce segment’s struggle to keep traction in 2021, the company can still count on its cloud-computing unit – AWS (Amazon Web Services) – as well as on its advertising segment.\nIn addition, Amazon can simply raise its prices.\nIn fact, Amazon has already announced it will elevate its FBA (Fulfillment by Amazon) fees in 2022, which should add an extra $1 billion to Amazon’s bottom line, according to Morgan Stanley.\nBut UBS analysts go even further, arguing the price of Prime membership should also be adjusted.\nSince its last Prime price increase, in 2018, Amazon has been investing heavily in faster delivery services and expanding its Prime Video content. There’s no coincidence there.\n“Higher Prime and FBA prices could contribute $8 billion to $30 billion to revenue and $8 billion to $26 billion [earnings before interest and taxes] annually, most of which is not in our estimates,” said a recent UBS report.\nEarnings optimism\nMr. Madhukar is more optimistic for both Amazon’s retail and AWS segments than the rest of Wall Street. “The shares could see a multiple re-rating on positive estimate revisions for retail and Web Services, as consensus revenue estimates are too conservative,” he noted in his recent report.\nHowever, as Barron’s has pointed out, “Even without big price rises between 2021 and 2023, Amazon will benefit from an incremental $12 billion of AWS earnings before interest and taxes (EBIT) and $15 billion of incremental advertising EBIT.”\nShould you buy Amazon on the dip?\nAmazon’s most recent financial reports have missed both top and bottom lines. E-commerce growth has decelerated in 2021, while at the same time the company has been investing heavily in logistics and infrastructure.\nBut UBS analyst Kunal Madhukar has faith that, by strategically playing its AWS and advertising segments – and by increasing prices – Amazon might see improved profit margins by the second half of 2022.\nIt’s hard to pin down a 2022 consensus price target for Amazon. Each different analyst covering the stock has different forecasts for each of Amazon’s different business segments.\nStill, Wall Street would appear to agree that AMZN is a strong Buy right now. This implies its long-term fundamentals are at least solid.","news_type":1,"symbols_score_info":{"AMZN":0.9}},"isVote":1,"tweetType":1,"viewCount":2791,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"CN","currentLanguage":"CN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":2,"xxTargetLangEnum":"ZH_CN"},"commentList":[],"hasMoreComment":false,"orderType":2}

Amazon Stock: Why UBS Has High Hopes for the E-commerce Giant<blockquote>亚马逊股票：瑞银为何对这家电子商务巨头寄予厚望</blockquote>

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