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2021-12-03

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Apple Learns the Hard Way That Fewer People Want Its New iPhones<blockquote>苹果惨痛地认识到，想要其新款iPhone的人越来越少</blockquote>

An iPhone a year keeps the customers away. That's a stark new lesson for Apple, which reportedly tol

Apple Learns the Hard Way That Fewer People Want Its New iPhones<blockquote>苹果惨痛地认识到，想要其新款iPhone的人越来越少</blockquote>

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With a mix of customer fatigue and economic uncertainty, there's no sign of demand ticking up in the New Year, either.<blockquote>这对苹果来说是一个严峻的新教训，据报道，该公司本周告诉其供应商，对其全新iPhone 13的需求在假期前正在下降。由于客户疲劳和经济不确定性的综合影响，新的一年需求也没有上升的迹象。</blockquote> Slumping Demand Still Means Record Profits<blockquote>需求下滑仍意味着创纪录的利润</blockquote> Every year, Apple hosts rock concert style events where its new products debut to tech consumer fanfare unlike any other — turning the launch of new phones into a cultural event as much as a business one. But this year's iPhone 13 wasn't exactly world shattering, featuring only some minor upgrades to processing power and camera functions.<blockquote>每年，苹果都会举办摇滚音乐会风格的活动，其新产品在科技消费者面前大张旗鼓地首次亮相，这与其他任何活动都不同——将新手机的发布变成了一场文化活动，也是一场商业活动。但今年的iPhone 13并没有完全震撼世界，只是在处理能力和相机功能上进行了一些小的升级。</blockquote> That doesn't appear to have cut it. According to sources who spoke to&nbsp;Bloomberg, the tech giant has begun notifying suppliers that some of their orders may never materialize, months after it already cut production numbers due to supply chain woes:<blockquote>这似乎并没有解决问题。据接受采访的消息人士透露彭博社这家科技巨头已开始通知供应商，他们的一些订单可能永远不会实现，几个月前，该公司因供应链问题而削减了产量：</blockquote> <ul> <li>Before the demand slump, Apple already slashed its 2021 production target for iPhone 13 down 10 million units, down to 90 million total because not enough parts were available.</li> <li>There's still no need to spare sympathy for Tim Cook and Co: even with demand trending downward, Apple is on pace for a record $117.9 billion in sales in the final three months of 2021, according to Wall Street analysts — they'll have to settle for a less gigantic quarter than expected.</li> </ul> Haters Gonna Hate:&nbsp;Apple shares fell over 3% in early trading Thursday, but one analyst was emphatic that present concerns are a big fat nothing. \"The haters will continue to hate on Apple, but we believe a $3 trillion market cap is in the crystal ball despite these negative white knuckle headlines worrying the Street,\" Wedbush securities managing director Dan Ives told theNew York Post.<blockquote><ul><li>在需求下滑之前，苹果已经将2021年iPhone 13的产量目标削减了1000万部，总产量降至9000万部，原因是没有足够的零部件。</li><li>仍然没有必要对蒂姆·库克和他的同事表示同情：尽管需求呈下降趋势，但据华尔街分析师称，苹果在2021年最后三个月的销售额仍有望达到创纪录的1179亿美元——他们将不得不满足于一个没有预期那么大的季度。</li></ul>讨厌的人会讨厌：苹果股价周四早盘下跌超过3%，但一位分析师强调，目前的担忧根本不算什么。Wedbush securities董事总经理Dan Ives对The纽约邮报.</blockquote>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple Learns the Hard Way That Fewer People Want Its New iPhones<blockquote>苹果惨痛地认识到，想要其新款iPhone的人越来越少</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple Learns the Hard Way That Fewer People Want Its New iPhones<blockquote>苹果惨痛地认识到，想要其新款iPhone的人越来越少</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nMotley Fool2021-12-03 11:29\n\n</h4>\n</header>\n<article>\nAn iPhone a year keeps the customers away.<blockquote>一年一部iPhone让顾客远离。</blockquote> That's a stark new lesson for Apple, which reportedly told its suppliers this week that demand for its brand new iPhone 13 is falling in advance of the holidays. With a mix of customer fatigue and economic uncertainty, there's no sign of demand ticking up in the New Year, either.<blockquote>这对苹果来说是一个严峻的新教训，据报道，该公司本周告诉其供应商，对其全新iPhone 13的需求在假期前正在下降。由于客户疲劳和经济不确定性的综合影响，新的一年需求也没有上升的迹象。</blockquote> Slumping Demand Still Means Record Profits<blockquote>需求下滑仍意味着创纪录的利润</blockquote> Every year, Apple hosts rock concert style events where its new products debut to tech consumer fanfare unlike any other — turning the launch of new phones into a cultural event as much as a business one. But this year's iPhone 13 wasn't exactly world shattering, featuring only some minor upgrades to processing power and camera functions.<blockquote>每年，苹果都会举办摇滚音乐会风格的活动，其新产品在科技消费者面前大张旗鼓地首次亮相，这与其他任何活动都不同——将新手机的发布变成了一场文化活动，也是一场商业活动。但今年的iPhone 13并没有完全震撼世界，只是在处理能力和相机功能上进行了一些小的升级。</blockquote> That doesn't appear to have cut it. According to sources who spoke to&nbsp;Bloomberg, the tech giant has begun notifying suppliers that some of their orders may never materialize, months after it already cut production numbers due to supply chain woes:<blockquote>这似乎并没有解决问题。据接受采访的消息人士透露彭博社这家科技巨头已开始通知供应商，他们的一些订单可能永远不会实现，几个月前，该公司因供应链问题而削减了产量：</blockquote> <ul> <li>Before the demand slump, Apple already slashed its 2021 production target for iPhone 13 down 10 million units, down to 90 million total because not enough parts were available.</li> <li>There's still no need to spare sympathy for Tim Cook and Co: even with demand trending downward, Apple is on pace for a record $117.9 billion in sales in the final three months of 2021, according to Wall Street analysts — they'll have to settle for a less gigantic quarter than expected.</li> </ul> Haters Gonna Hate:&nbsp;Apple shares fell over 3% in early trading Thursday, but one analyst was emphatic that present concerns are a big fat nothing. \"The haters will continue to hate on Apple, but we believe a $3 trillion market cap is in the crystal ball despite these negative white knuckle headlines worrying the Street,\" Wedbush securities managing director Dan Ives told theNew York Post.<blockquote><ul><li>在需求下滑之前，苹果已经将2021年iPhone 13的产量目标削减了1000万部，总产量降至9000万部，原因是没有足够的零部件。</li><li>仍然没有必要对蒂姆·库克和他的同事表示同情：尽管需求呈下降趋势，但据华尔街分析师称，苹果在2021年最后三个月的销售额仍有望达到创纪录的1179亿美元——他们将不得不满足于一个没有预期那么大的季度。</li></ul>讨厌的人会讨厌：苹果股价周四早盘下跌超过3%，但一位分析师强调，目前的担忧根本不算什么。Wedbush securities董事总经理Dan Ives对The纽约邮报.</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://www.fool.com/investing/2021/12/02/apple-learns-the-hard-way-that-fewer-people-want-i/\">Motley Fool</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://www.fool.com/investing/2021/12/02/apple-learns-the-hard-way-that-fewer-people-want-i/","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1129439866","content_text":"An iPhone a year keeps the customers away.\nThat's a stark new lesson for Apple, which reportedly told its suppliers this week that demand for its brand new iPhone 13 is falling in advance of the holidays. With a mix of customer fatigue and economic uncertainty, there's no sign of demand ticking up in the New Year, either.\nSlumping Demand Still Means Record Profits\nEvery year, Apple hosts rock concert style events where its new products debut to tech consumer fanfare unlike any other — turning the launch of new phones into a cultural event as much as a business one. But this year's iPhone 13 wasn't exactly world shattering, featuring only some minor upgrades to processing power and camera functions.\nThat doesn't appear to have cut it. According to sources who spoke to Bloomberg, the tech giant has begun notifying suppliers that some of their orders may never materialize, months after it already cut production numbers due to supply chain woes:\n\nBefore the demand slump, Apple already slashed its 2021 production target for iPhone 13 down 10 million units, down to 90 million total because not enough parts were available.\nThere's still no need to spare sympathy for Tim Cook and Co: even with demand trending downward, Apple is on pace for a record $117.9 billion in sales in the final three months of 2021, according to Wall Street analysts — they'll have to settle for a less gigantic quarter than expected.\n\nHaters Gonna Hate: Apple shares fell over 3% in early trading Thursday, but one analyst was emphatic that present concerns are a big fat nothing. \"The haters will continue to hate on Apple, but we believe a $3 trillion market cap is in the crystal ball despite these negative white knuckle headlines worrying the Street,\" Wedbush securities managing director Dan Ives told theNew York Post.","news_type":1,"symbols_score_info":{"AAPL":0.9}},"isVote":1,"tweetType":1,"viewCount":2035,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"CN","currentLanguage":"CN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":3,"xxTargetLangEnum":"ZH_CN"},"commentList":[],"hasMoreComment":false,"orderType":2}