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黑公关的饭，吃起来太香了

中国新能源车品牌档次、知名度一览：小米、理想太受外界舆论影响！

快科技1月5日消息，近日知名调研机构杰兰路发布了2025年度下半年新能源汽车品牌健康度研究，其中在20万及其以上品牌知名度排名上，比亚迪、小米、理想都杀入了前五。30万元以上区间中，提示后知名度前五同样集中于特斯拉、理想、小米、蔚来与问界。报告中着重提到了小米和理想这两个品牌，其用户群体对外部舆论敏感度感应很高。至于小米、特斯拉、尚界等则处于中高端品牌。

中国新能源车品牌档次、知名度一览：小米、理想太受外界舆论影响！

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href=\"https://laohu8.com/S/NIO\">蔚来</a>与问界。</p><p>报告中着重提到了小米和理想这两个品牌，其用户群体对外部舆论敏感度感应很高。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20260105142926996d152ed15vj9t2tl\"/><p><strong>在整体青睐指数普遍向优的背景下，本期监测中仍观察到有头部品牌出现了较为显著的反向波动——<a href=\"https://laohu8.com/S/81810\">小米</a>与理想品牌评价中不喜欢比例明显上升、喜欢比例同步下降。</strong></p><p><strong>以小米为例，不喜欢比例在单一周期内上升约10个百分点，同时喜欢比例下降超过10个百分点，属于本期变化幅度最为突出的品牌之一。</strong></p><img src=\"https://fid-75186.picgzc.qpic.cn/20260105142928611d152829gccpyyi5\"/><p>对于这个情况，杰兰路指出，头部品牌所承受的不仅是市场竞争压力，也包括舆论环境对信赖结构的放大效应。如何在高关注状态下稳定消费者预期、减少情绪性波动对品牌青睐的冲击，将成为头部品牌需要重点面对的课题。</p><p>此外，在20-30万元区间，百人青睐指数前五的品牌为特斯拉、问界、<a href=\"https://laohu8.com/S/09866\">蔚来</a>、小米与理想。尽管理想与小米在本期指数中出现阶段性回落，但仍保持在该价格带的前五行列。</p><p>在30万元以上区间，百人青睐指数排名首位的是问界，其后依次为特斯拉、<a href=\"https://laohu8.com/S/NIO.SI\">蔚来</a>、理想与<a href=\"https://laohu8.com/S/ZK\">极氪</a>。</p><p><strong>另外在品牌档次指数上，<a href=\"https://laohu8.com/S/DLX\">豪华</a>品牌中只有四个，分别是保时捷、仰望、尊界和莲花跑车，而高档品牌中有问界、奔驰、宝马、蔚来和享界。</strong></p><p>至于小米、特斯拉、尚界等则处于中高端品牌。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20260105142947702d152gzupl649nhw\"/></article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>中国新能源车品牌档次、知名度一览：小米、理想太受外界舆论影响！</title>\n<style 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href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260105142952a49daa92&s=b><strong>快科技</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>快科技1月5日消息，近日知名调研机构杰兰路发布了2025年度下半年新能源汽车品牌健康度研究，其中在20万及其以上品牌知名度排名上，比亚迪、小米、理想都杀入了前五。从分价格区间来看，在20万元以下区间，提示后知名度前五的品牌依次为比亚迪、小鹏、大众、吉利银河与五菱；在20-30万元区间，提示后知名度排名前五的品牌为特斯拉、比亚迪、理想、小米与蔚来。30万元以上区间中，提示后知名度前五同样集中于特斯拉...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260105142952a49daa92&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"81810":"小米集团-WR","LU0117841782.USD":"JPM GREATER CHINA \"A\" (USD) INC","NIO":"蔚来","LU0593848301.USD":"未来资产亚洲卓越消费股票基金A","LU0499858602.USD":"NINETY ONE GSF ASIA PACIFIC EQUITY OPPORTUNITIES \"A\" (USD) ACC","LU0417516738.SGD":"Allianz Hong Kong Equity AT Acc SGD","LU0235996351.USD":"UBS (LUX) KEY SELECTION SICAV - ASIAN EQUITY (USD) \"P\" (USD) ACC","LU1868838027.USD":"CT (LUX) I GLOBAL EMERGING MARKET 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ACC"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260105142952a49daa92&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2601081310","content_text":"快科技1月5日消息，近日知名调研机构杰兰路发布了2025年度下半年新能源汽车品牌健康度研究，其中在20万及其以上品牌知名度排名上，比亚迪、小米、理想都杀入了前五。从分价格区间来看，在20万元以下区间，提示后知名度前五的品牌依次为比亚迪、小鹏、大众、吉利银河与五菱；在20-30万元区间，提示后知名度排名前五的品牌为特斯拉、比亚迪、理想、小米与蔚来。30万元以上区间中，提示后知名度前五同样集中于特斯拉、理想、小米、蔚来与问界。报告中着重提到了小米和理想这两个品牌，其用户群体对外部舆论敏感度感应很高。在整体青睐指数普遍向优的背景下，本期监测中仍观察到有头部品牌出现了较为显著的反向波动——小米与理想品牌评价中不喜欢比例明显上升、喜欢比例同步下降。以小米为例，不喜欢比例在单一周期内上升约10个百分点，同时喜欢比例下降超过10个百分点，属于本期变化幅度最为突出的品牌之一。对于这个情况，杰兰路指出，头部品牌所承受的不仅是市场竞争压力，也包括舆论环境对信赖结构的放大效应。如何在高关注状态下稳定消费者预期、减少情绪性波动对品牌青睐的冲击，将成为头部品牌需要重点面对的课题。此外，在20-30万元区间，百人青睐指数前五的品牌为特斯拉、问界、蔚来、小米与理想。尽管理想与小米在本期指数中出现阶段性回落，但仍保持在该价格带的前五行列。在30万元以上区间，百人青睐指数排名首位的是问界，其后依次为特斯拉、蔚来、理想与极氪。另外在品牌档次指数上，豪华品牌中只有四个，分别是保时捷、仰望、尊界和莲花跑车，而高档品牌中有问界、奔驰、宝马、蔚来和享界。至于小米、特斯拉、尚界等则处于中高端品牌。","news_type":1,"symbols_score_info":{"81810":0.6,"LI":1.93,"NIO":0.9,"MIUmain":0.6,"XIACY":1.95,"02015":1.93,"TSLA":0.9,"HXXD.SI":0.6,"01810":1.95}},"isVote":1,"tweetType":1,"viewCount":438,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"CN","currentLanguage":"CN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":23,"optionInvolvedFlag":false,"xxTargetLangEnum":"ZH_CN"},"commentList":[],"hasMoreComment":false,"orderType":2}