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特斯拉网红餐厅彻底凉凉！Optimus机器人没了，客流暴跌

曾经绕着街区排几小时队的盛况彻底消失，连当初最吸睛的 Optimus 机器人都不见了踪影，明星主厨也悄悄跑路了。尤其是两台 Optimus 机器人现场送爆米花，成了打卡必拍项目，海外短视频平台上全是相关探店视频。后来更是因为特斯拉机器人手部设计有技术难题，整个 Optimus 项目都暂时停产了，餐厅里的机器人自然也就撤了。你们觉得特斯拉餐厅还有机会翻盘吗？

特斯拉网红餐厅彻底凉凉！Optimus机器人没了，客流暴跌

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机器人现场送爆米花，成了打卡必拍项目，海外短视频平台上全是相关探店视频。</p><p><strong>可谁能想到，短短半年时间，这家被马斯克称为洛杉矶最酷打卡地的餐厅，就变成了拍苍蝇的空壳子。</strong></p><p>最近有记者实地探访，发现停车场使用率连五成的达不到，餐厅里顾客寥寥无几，擦桌子、搞卫生的员工数量居然比食客还多。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20260104181339876d201pmhjo9e952r\"/><p>图源：微博</p><p>更扎心的是，当初的流量担当 Optimus 机器人早就没了踪影，明星主厨埃里克·格林斯潘也离职了，连他社交账号里关于特斯拉餐厅的内容都删得一干二净，闹得跟分手删合照似的。</p><p>曾经的招牌培根、和牛辣酱杯这些菜品要么下架，要么经常售罄，彻底没了当初的<a href=\"https://laohu8.com/S/301100\">风光</a>。长此以往，顾客的口碑很难不崩，去过的人几乎都在吐槽。</p><p><strong>菜品供应特别不稳定，想吃个汉堡、热狗，十回有八回都售罄，全看运气；好不容易等到餐，拿到手要么是凉的，面包还软塌塌的，完全没胃口。</strong></p><p>而且开业初期吹得天花乱坠的充电 + 观影 + 机器人送餐，实际体验差到不行，效率低得离谱，最后全变成了排队等充电、排队等吃饭，当初承诺的科技感压根没兑现。</p><img src=\"https://img.leikeji.com/resource/img/b6a2325fe7674dc2a2faa86be249b6e9.png\"/><p>图源：微博</p><p>在小雷看来，特斯拉餐厅的人流大幅缩减，根本不意外，而是从一开始就埋下了隐患。</p><p>首先小雷认为最致命的，就是把噱头当成了核心竞争力。马斯克想靠科技大佬跨界、机器人服务、复古赛博风这些标签吸引客流，但忘了餐饮行业的本质是好吃、实惠、服务到位。</p><p>结果呢？13.5 美元一个的汉堡（折合人民币 90 多块），8 美元一杯的奶昔，价格比普通快餐贵了一倍多，味道却被美食评论家吐槽毫无记忆点。<strong>大家图个新鲜排一次队可以，想让人家反复来消费，显然不现实。</strong></p><img src=\"https://img.leikeji.com/resource/img/9bd5913ac92f4621ba4d53e526cc5b77.png\"/><p>图源：微博</p><p>其次，Optimus 机器人从吸睛神器变成了弃子，其实还是因为技术噱头撑不起商业运营。当初这两台机器人负责递爆米花，看着很酷炫，实际却是个绣花枕头。</p><p>有海外博主称，餐厅里的金属柜台会让 5G 信号衰减，机器人经常连不上网；爆米花撒地上就会打滑，它自己还没法应对；每 5 分钟就得人工补料、擦地，原本想省人力，结果反而多雇了人。</p><p>后来更是因为特斯拉机器人手部设计有技术难题，整个 Optimus 项目都暂时停产了，餐厅里的机器人自然也就撤了。</p><p><strong>小雷觉得，实验室里的技术 demo，和真实商业场景里的稳定运营，完全是两码事。马斯克一开始还吹牛皮说要在全球开几十家分店，甚至上海都预留了地块，现在洛杉矶店都快撑不下去了，扩张计划自然也就没了下文。</strong></p><p>科技公司跨界做餐饮可以，但做餐饮的核心是好吃又便宜，做零售关键还得是划算，做服务行业得让顾客体验好、觉得舒服。</p><p><strong>靠噱头或许能火一时，但想长久运营，终究还是要靠硬实力。</strong></p><p>你们觉得特斯拉餐厅还有机会翻盘吗？有家人们去体验过吗？欢迎在评论区聊聊~</p><p>雷科技“2025年度灯塔产品榜”正式揭榜！收录47款科技创新大作，致敬值得被铭记、且将持续引领行业前进方向的标杆级产品。</p><img src=\"https://img.leikeji.com/resource/img/240f3ada4045457e85fbfcd12b42795a.png\"/><img src=\"https://img.leikeji.com/resource/img/f845bb2d87aa42ab82a42ea6dfc6dad8.png\"/><img src=\"https://img.leikeji.com/resource/img/75889b5078c54125ae3a29757106150e.png\"/><img src=\"https://img.leikeji.com/resource/img/69d8624b490f46569e6d815333effd74.png\"/></article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>特斯拉网红餐厅彻底凉凉！Optimus机器人没了，客流暴跌</title>\n<style 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...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260104181553a49a8b9f&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"LU2213496289.HKD":"ALLIANZ INCOME AND GROWTH \"AT\" (HKD) ACC","LU2108987350.USD":"UBS (LUX) EQUITY SICAV GLOBAL OPPORTUNITY SUSTAINABLE (USD) \"P\" (USD) ACC","LU2063271972.USD":"富兰克林创新领域基金","LU2290526834.HKD":"BGF NEXT GENERATION TECHNOLOGY \"A2\" (HKDHDG) ACC","LU1066051498.USD":"HSBC GIF GLOBAL EQUITY VOLATILITY FOCUSED \"AM2\" (USD) INC","LU0323591593.USD":"SCHRODER ISF QEP GLOBAL QUALITY \"A\" (USD) ACC","LU1066053197.SGD":"HSBC GIF GLOBAL EQUITY VOLATILITY FOCUSED \"AM3\" (SGDHDG) INC","LU0198837287.USD":"UBS (LUX) EQUITY SICAV - USA GROWTH \"P\" (USD) ACC","LU0820561909.HKD":"ALLIANZ INCOME AND GROWTH \"AM\" (HKD) INC","LU1366192091.USD":"ALLIANZ US EQUITY PLUS \"AM\" (USD) INC","IE0034235303.USD":"PINEBRIDGE US RESEARCH ENHANCED CORE EQUITY \"A\" (USD) 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INC"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260104181553a49a8b9f&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2600304785","content_text":"1 月 4 日消息，大家还记得去年夏天火遍全网的特斯拉餐厅吗？开业还不到半年，居然就凉得差不多了。曾经绕着街区排几小时队的盛况彻底消失，连当初最吸睛的 Optimus 机器人都不见了踪影，明星主厨也悄悄跑路了。回顾当初盛况，去年 7 月，特斯拉在洛杉矶圣莫尼卡大道开了首家超级充电餐厅，那一会可真是真的热闹。图源：微博复古未来主义的银色外观，搭配霓虹灯和巨型 8K LED 屏幕，里面既有 80 个 V4 超充桩，又有 250 多个用餐座位，甚至还有汽车影院功能。开业当天，有人提前 13 小时就去排队，6 小时内餐饮加充电收入就飙到近 5 万美元，比旁边麦当劳全天流水还高不少。尤其是两台 Optimus 机器人现场送爆米花，成了打卡必拍项目，海外短视频平台上全是相关探店视频。可谁能想到，短短半年时间，这家被马斯克称为洛杉矶最酷打卡地的餐厅，就变成了拍苍蝇的空壳子。最近有记者实地探访，发现停车场使用率连五成的达不到，餐厅里顾客寥寥无几，擦桌子、搞卫生的员工数量居然比食客还多。图源：微博更扎心的是，当初的流量担当 Optimus 机器人早就没了踪影，明星主厨埃里克·格林斯潘也离职了，连他社交账号里关于特斯拉餐厅的内容都删得一干二净，闹得跟分手删合照似的。曾经的招牌培根、和牛辣酱杯这些菜品要么下架，要么经常售罄，彻底没了当初的风光。长此以往，顾客的口碑很难不崩，去过的人几乎都在吐槽。菜品供应特别不稳定，想吃个汉堡、热狗，十回有八回都售罄，全看运气；好不容易等到餐，拿到手要么是凉的，面包还软塌塌的，完全没胃口。而且开业初期吹得天花乱坠的充电 + 观影 + 机器人送餐，实际体验差到不行，效率低得离谱，最后全变成了排队等充电、排队等吃饭，当初承诺的科技感压根没兑现。图源：微博在小雷看来，特斯拉餐厅的人流大幅缩减，根本不意外，而是从一开始就埋下了隐患。首先小雷认为最致命的，就是把噱头当成了核心竞争力。马斯克想靠科技大佬跨界、机器人服务、复古赛博风这些标签吸引客流，但忘了餐饮行业的本质是好吃、实惠、服务到位。结果呢？13.5 美元一个的汉堡（折合人民币 90 多块），8 美元一杯的奶昔，价格比普通快餐贵了一倍多，味道却被美食评论家吐槽毫无记忆点。大家图个新鲜排一次队可以，想让人家反复来消费，显然不现实。图源：微博其次，Optimus 机器人从吸睛神器变成了弃子，其实还是因为技术噱头撑不起商业运营。当初这两台机器人负责递爆米花，看着很酷炫，实际却是个绣花枕头。有海外博主称，餐厅里的金属柜台会让 5G 信号衰减，机器人经常连不上网；爆米花撒地上就会打滑，它自己还没法应对；每 5 分钟就得人工补料、擦地，原本想省人力，结果反而多雇了人。后来更是因为特斯拉机器人手部设计有技术难题，整个 Optimus 项目都暂时停产了，餐厅里的机器人自然也就撤了。小雷觉得，实验室里的技术 demo，和真实商业场景里的稳定运营，完全是两码事。马斯克一开始还吹牛皮说要在全球开几十家分店，甚至上海都预留了地块，现在洛杉矶店都快撑不下去了，扩张计划自然也就没了下文。科技公司跨界做餐饮可以，但做餐饮的核心是好吃又便宜，做零售关键还得是划算，做服务行业得让顾客体验好、觉得舒服。靠噱头或许能火一时，但想长久运营，终究还是要靠硬实力。你们觉得特斯拉餐厅还有机会翻盘吗？有家人们去体验过吗？欢迎在评论区聊聊~雷科技“2025年度灯塔产品榜”正式揭榜！收录47款科技创新大作，致敬值得被铭记、且将持续引领行业前进方向的标杆级产品。","news_type":1,"symbols_score_info":{"TSLA":1.95,"TSYW.SI":0.6}},"isVote":1,"tweetType":1,"viewCount":248,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"CN","currentLanguage":"CN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":8,"optionInvolvedFlag":false,"xxTargetLangEnum":"ZH_CN"},"commentList":[],"hasMoreComment":false,"orderType":2}