NetEase 3Q25: The Market Is Sleeping on a 25% Deferred Revenue Spike — 2026 Could Surprise Everyone

$网易(NTES)$  

$网易-S(09999)$  

NetEase’s 3Q25 looked “fine” at first glance —

but one number changes everything:

🔥 Deferred revenue +25% YoY

This is future profit already locked in and waiting to be recognized.

If you follow China gaming, you know:

Deferred revenue spikes → earnings beat in the next 1–2 quarters.

And the setup looks strong:

🎮 PC games +33% YoY after Blizzard’s return

📱 Mobile still growing with legacy blockbusters + new momentum

🚀 A loaded 2026 pipeline:

Forgotten Seas, Unbounded, Starry Abyss, Returning Tang —

multiple titles capable of becoming annual hits.

Profitability is inflecting too:

Non-GAAP NP +26.7% YoY

Youdao: 5th consecutive profitable quarter

Cloud Music: stable users, expanding library

Analysts remain BUY with TP US$165 / HK$256 —

but if the deferred revenue turns into real profit faster than expected,

2026 earnings may catch the market completely off guard.

So the real question:

Is NTES a stealth earnings story hiding in plain sight?


# 网易2025年第三季度财报发布,营收283.6亿元

免责声明:上述内容仅代表发帖人个人观点,不构成本平台的任何投资建议。

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