American pop star Taylor Swift has yet to arrive but the knock-on effects of her upcoming stop in Singapore are already being felt and are likely to be wide-ranging.
As reported, demand for flights and accommodation around the dates of Swift's concerts has increased up to 30 per cent. It is likely to generate significant benefits to the Singapore economy, especially to tourism activities such as hospitality, retail, travel and dining, as has happened in other cities in which Taylor Swift has performed. Until now, more than 300,000 tickets have been sold, with a "significant" number of fans travelling from other countries.
Demand for flights to Singapore on both Singapore Airlines and Scoot has increased in March, particularly from Southeast Asia. Moreover, hotels also have seen an uptick in demand.
I believe that hosting exclusive events offers invaluable branding opportunities whose impact can persist long after the concerts are over, significantly boosting Singapore's image as a vibrant, culturally rich destination. This is good for Singapore economy and there bullish for the following stocks $Genting Sing(G13.SI)$
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