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Netflix details video game push as it forecasts weak growth<blockquote>Netflix预测增长疲软，详细介绍了视频游戏推广</blockquote>

(Reuters) -Netflix Inc said it would make a deeper dive into video games as the movie and TV streami

Netflix details video game push as it forecasts weak growth<blockquote>Netflix预测增长疲软，详细介绍了视频游戏推广</blockquote>

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In the United States and Canada, Netflix reported a decline of about 430,000 subscribers in the second quarter.<blockquote>Netflix在2020年因遏制COVID-19大流行的居家命令而蓬勃发展后，新客户数量急剧放缓。在美国和加拿大，Netflix报告第二季度订阅用户减少了约43万。</blockquote> The streaming video pioneer said it was in the early stages of expanding its video game offerings, which would be available to subscribers at no extra charge. The company will initially focus primarily on mobile games.<blockquote>这家流媒体视频先驱表示，它正处于扩大其视频游戏产品的早期阶段，用户可以免费使用这些产品。该公司最初将主要专注于手机游戏。</blockquote> “We view gaming as another new content category for us, similar to our expansion into original films, animation and unscripted TV,” the company said in its quarterly letter to shareholders.<blockquote>该公司在致股东的季度信中表示：“我们将游戏视为我们的另一个新内容类别，类似于我们向原创电影、动画和无脚本电视的扩张。”</blockquote> Netflix has dabbled in video games with a few titles linked to hits including “Stranger Things” and “The Dark Crystal: Age of Resistance.”<blockquote>Netflix涉足电子游戏，其中一些游戏与热门游戏相关，包括《怪奇物语》和《黑暗水晶：抵抗时代》。</blockquote> Some analysts have said the company that dominates streaming video needs to find new ways to jump-start subscriptions after years of rapid expansion. According to eMarketer, Netflix’s share of U.S. revenue from subscription streaming video will shrink to 30.8% by the end of 2021, from nearly 50% in 2018.<blockquote>一些分析师表示，经过多年的快速扩张，这家主导流媒体视频的公司需要找到新的方法来启动订阅。根据eMarketer的数据，到2021年底，Netflix在美国订阅流媒体视频收入中的份额将从2018年的近50%缩减至30.8%。</blockquote> “Netflix delivered another underwhelming quarter as competition in the streaming space heats up,” said Investing.com senior analyst Jesse Cohen. “The absence of any new looming growth catalysts has been one of the main reasons for Netflix’s relatively mild performance this year.”<blockquote>随着流媒体领域竞争的加剧，Netflix, Inc.又一个令人印象深刻的季度业绩。”Investing.com高级分析师Jesse Cohen表示。“缺乏任何新的迫在眉睫的增长催化剂是Netflix今年表现相对温和的主要原因之一。”</blockquote> The company projected it would add 3.5 million customers from July through September. Wall Street had expected a forecast of 5.5 million.<blockquote>该公司预计从7月到9月将增加350万客户。华尔街此前预计为550万。</blockquote> For the just-ended quarter, Netflix added 1.54 million customers, beating analyst projections of 1.04 million. Total subscribers numbered 209 million at the end of June.<blockquote>在刚刚结束的季度，Netflix增加了154万客户，超出了分析师预期的104万。截至6月底，用户总数为2.09亿。</blockquote> A year ago, Netflix picked up 10.1 million subscribers in the second quarter.<blockquote>一年前，Netflix第二季度订阅用户数量为1010万。</blockquote> This year, Netflix felt the impact of COVID-19 on TV production, which left the company with a small menu of new titles. At the same time, Walt Disney Co’s Disney+, AT&amp;T Inc’s HBO Max and other services attracted customers, and summer blockbusters returned to movie theaters.<blockquote>今年，Netflix感受到了COVID-19对电视制作的影响，这给该公司留下了一个很小的新游戏菜单。与此同时，华特迪士尼公司的Disney+、美国电话电报公司公司的HBO Max等服务吸引了顾客，暑期大片重返电影院。</blockquote> The easing of pandemic safety measures also lured people out of their homes and away from their televisions.<blockquote>疫情安全措施的放松也吸引了人们走出家门，远离电视。</blockquote> Netflix promises a heavier lineup in the second half of 2021, including new seasons of “You,” “Money Heist” and “The Witcher.”<blockquote>Netflix承诺在2021年下半年将推出更强大的阵容，包括新一季的《你》、《金钱大劫案》和《巫师》。</blockquote> If its subscriber forecast pans out, Netflix will have added more than 54 million subscribers over the past two years, a pace consistent with its annual additions before the COVID-19 pandemic, the company said.<blockquote>该公司表示，如果其用户预测成真，Netflix将在过去两年中增加超过5400万用户，这一速度与COVID-19大流行之前的年度新增用户数量一致。</blockquote> It also noted that streaming television still accounts for a small portion of overall viewing time and that its service is less mature outside the United States.<blockquote>它还指出，流媒体电视仍然占总观看时间的一小部分，而且其服务在美国以外还不太成熟。</blockquote> “We are confident that we have a long runway for growth,” Netflix said in its investor letter.<blockquote>Netflix, Inc.在投资者信中表示：“我们相信我们的增长道路很长。”</blockquote>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; 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color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nNetflix details video game push as it forecasts weak growth<blockquote>Netflix预测增长疲软，详细介绍了视频游戏推广</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nReuters2021-07-21 07:15\n\n</h4>\n</header>\n<article>\n(Reuters) -Netflix Inc said it would make a deeper dive into video games as the movie and TV streaming service projected weak subscriber growth amid growing competition and the lifting of pandemic restrictions that had kept people at home.<blockquote>（路透社）-Netflix公司表示，将更深入地进军视频游戏领域，因为该电影和电视流媒体服务预计，由于竞争日益激烈以及导致人们呆在家里的大流行限制的取消，用户增长疲软。</blockquote> The company’s shares&nbsp;once&nbsp;fell&nbsp;6%&nbsp;and&nbsp;finally hovered about even at $531.10 in after-hours trading on Tuesday.<blockquote>该公司股价一度下跌6%，最终在周二盘后交易中徘徊在531.10美元左右。</blockquote> Earnings for April through June came in at $2.97 per share, below the average forecast of $3.16, according to analysts surveyed by Refinitiv.<blockquote>根据Refinitiv调查的分析师的数据，4月至6月的每股收益为2.97美元，低于平均预期的3.16美元。</blockquote> Netflix is weathering a sharp slowdown in new customers after a boom in 2020 fueled by stay-at-home orders to curb the COVID-19 pandemic. In the United States and Canada, Netflix reported a decline of about 430,000 subscribers in the second quarter.<blockquote>Netflix在2020年因遏制COVID-19大流行的居家命令而蓬勃发展后，新客户数量急剧放缓。在美国和加拿大，Netflix报告第二季度订阅用户减少了约43万。</blockquote> The streaming video pioneer said it was in the early stages of expanding its video game offerings, which would be available to subscribers at no extra charge. The company will initially focus primarily on mobile games.<blockquote>这家流媒体视频先驱表示，它正处于扩大其视频游戏产品的早期阶段，用户可以免费使用这些产品。该公司最初将主要专注于手机游戏。</blockquote> “We view gaming as another new content category for us, similar to our expansion into original films, animation and unscripted TV,” the company said in its quarterly letter to shareholders.<blockquote>该公司在致股东的季度信中表示：“我们将游戏视为我们的另一个新内容类别，类似于我们向原创电影、动画和无脚本电视的扩张。”</blockquote> Netflix has dabbled in video games with a few titles linked to hits including “Stranger Things” and “The Dark Crystal: Age of Resistance.”<blockquote>Netflix涉足电子游戏，其中一些游戏与热门游戏相关，包括《怪奇物语》和《黑暗水晶：抵抗时代》。</blockquote> Some analysts have said the company that dominates streaming video needs to find new ways to jump-start subscriptions after years of rapid expansion. According to eMarketer, Netflix’s share of U.S. revenue from subscription streaming video will shrink to 30.8% by the end of 2021, from nearly 50% in 2018.<blockquote>一些分析师表示，经过多年的快速扩张，这家主导流媒体视频的公司需要找到新的方法来启动订阅。根据eMarketer的数据，到2021年底，Netflix在美国订阅流媒体视频收入中的份额将从2018年的近50%缩减至30.8%。</blockquote> “Netflix delivered another underwhelming quarter as competition in the streaming space heats up,” said Investing.com senior analyst Jesse Cohen. “The absence of any new looming growth catalysts has been one of the main reasons for Netflix’s relatively mild performance this year.”<blockquote>随着流媒体领域竞争的加剧，Netflix, Inc.又一个令人印象深刻的季度业绩。”Investing.com高级分析师Jesse Cohen表示。“缺乏任何新的迫在眉睫的增长催化剂是Netflix今年表现相对温和的主要原因之一。”</blockquote> The company projected it would add 3.5 million customers from July through September. Wall Street had expected a forecast of 5.5 million.<blockquote>该公司预计从7月到9月将增加350万客户。华尔街此前预计为550万。</blockquote> For the just-ended quarter, Netflix added 1.54 million customers, beating analyst projections of 1.04 million. Total subscribers numbered 209 million at the end of June.<blockquote>在刚刚结束的季度，Netflix增加了154万客户，超出了分析师预期的104万。截至6月底，用户总数为2.09亿。</blockquote> A year ago, Netflix picked up 10.1 million subscribers in the second quarter.<blockquote>一年前，Netflix第二季度订阅用户数量为1010万。</blockquote> This year, Netflix felt the impact of COVID-19 on TV production, which left the company with a small menu of new titles. At the same time, Walt Disney Co’s Disney+, AT&amp;T Inc’s HBO Max and other services attracted customers, and summer blockbusters returned to movie theaters.<blockquote>今年，Netflix感受到了COVID-19对电视制作的影响，这给该公司留下了一个很小的新游戏菜单。与此同时，华特迪士尼公司的Disney+、美国电话电报公司公司的HBO Max等服务吸引了顾客，暑期大片重返电影院。</blockquote> The easing of pandemic safety measures also lured people out of their homes and away from their televisions.<blockquote>疫情安全措施的放松也吸引了人们走出家门，远离电视。</blockquote> Netflix promises a heavier lineup in the second half of 2021, including new seasons of “You,” “Money Heist” and “The Witcher.”<blockquote>Netflix承诺在2021年下半年将推出更强大的阵容，包括新一季的《你》、《金钱大劫案》和《巫师》。</blockquote> If its subscriber forecast pans out, Netflix will have added more than 54 million subscribers over the past two years, a pace consistent with its annual additions before the COVID-19 pandemic, the company said.<blockquote>该公司表示，如果其用户预测成真，Netflix将在过去两年中增加超过5400万用户，这一速度与COVID-19大流行之前的年度新增用户数量一致。</blockquote> It also noted that streaming television still accounts for a small portion of overall viewing time and that its service is less mature outside the United States.<blockquote>它还指出，流媒体电视仍然占总观看时间的一小部分，而且其服务在美国以外还不太成熟。</blockquote> “We are confident that we have a long runway for growth,” Netflix said in its investor letter.<blockquote>Netflix, Inc.在投资者信中表示：“我们相信我们的增长道路很长。”</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://www.reuters.com/article/netflix-results/update-4-netflix-details-video-game-push-as-it-forecasts-weak-growth-idUSL1N2OW2GQ\">Reuters</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"NFLX":"奈飞"},"source_url":"https://www.reuters.com/article/netflix-results/update-4-netflix-details-video-game-push-as-it-forecasts-weak-growth-idUSL1N2OW2GQ","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1102026643","content_text":"(Reuters) -Netflix Inc said it would make a deeper dive into video games as the movie and TV streaming service projected weak subscriber growth amid growing competition and the lifting of pandemic restrictions that had kept people at home.\nThe company’s shares once fell 6% and finally hovered about even at $531.10 in after-hours trading on Tuesday.\nEarnings for April through June came in at $2.97 per share, below the average forecast of $3.16, according to analysts surveyed by Refinitiv.\nNetflix is weathering a sharp slowdown in new customers after a boom in 2020 fueled by stay-at-home orders to curb the COVID-19 pandemic. In the United States and Canada, Netflix reported a decline of about 430,000 subscribers in the second quarter.\nThe streaming video pioneer said it was in the early stages of expanding its video game offerings, which would be available to subscribers at no extra charge. The company will initially focus primarily on mobile games.\n“We view gaming as another new content category for us, similar to our expansion into original films, animation and unscripted TV,” the company said in its quarterly letter to shareholders.\nNetflix has dabbled in video games with a few titles linked to hits including “Stranger Things” and “The Dark Crystal: Age of Resistance.”\nSome analysts have said the company that dominates streaming video needs to find new ways to jump-start subscriptions after years of rapid expansion. According to eMarketer, Netflix’s share of U.S. revenue from subscription streaming video will shrink to 30.8% by the end of 2021, from nearly 50% in 2018.\n“Netflix delivered another underwhelming quarter as competition in the streaming space heats up,” said Investing.com senior analyst Jesse Cohen. “The absence of any new looming growth catalysts has been one of the main reasons for Netflix’s relatively mild performance this year.”\nThe company projected it would add 3.5 million customers from July through September. Wall Street had expected a forecast of 5.5 million.\nFor the just-ended quarter, Netflix added 1.54 million customers, beating analyst projections of 1.04 million. Total subscribers numbered 209 million at the end of June.\nA year ago, Netflix picked up 10.1 million subscribers in the second quarter.\nThis year, Netflix felt the impact of COVID-19 on TV production, which left the company with a small menu of new titles. At the same time, Walt Disney Co’s Disney+, AT&T Inc’s HBO Max and other services attracted customers, and summer blockbusters returned to movie theaters.\nThe easing of pandemic safety measures also lured people out of their homes and away from their televisions.\nNetflix promises a heavier lineup in the second half of 2021, including new seasons of “You,” “Money Heist” and “The Witcher.”\nIf its subscriber forecast pans out, Netflix will have added more than 54 million subscribers over the past two years, a pace consistent with its annual additions before the COVID-19 pandemic, the company said.\nIt also noted that streaming television still accounts for a small portion of overall viewing time and that its service is less mature outside the United States.\n“We are confident that we have a long runway for growth,” Netflix said in its investor letter.","news_type":1,"symbols_score_info":{"NFLX":0.9}},"isVote":1,"tweetType":1,"viewCount":1723,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":10,"xxTargetLangEnum":"ORIG"},"commentList":[],"hasMoreComment":false,"orderType":2}

Netflix details video game push as it forecasts weak growth<blockquote>Netflix预测增长疲软，详细介绍了视频游戏推广</blockquote>

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