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- 老杨_5487老杨_5487
  ·2022-08-08
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- 老杨_5487老杨_5487
  ·2022-08-08
  117444224425
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- 老杨_5487老杨_5487
  ·2022-08-08
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- 老杨_5487老杨_5487
  ·2022-08-08
  额2吧22块$棕榈股份(002431)$
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- 老杨_5487老杨_5487
  ·2022-08-08
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  年轻人玩车，从游戏开始
  年轻人对“玩”的专注与投入，叹为观止。年轻人爱车，爱什么？但年轻人爱的车，和过去大众认为“值得买”的车型，却有了偏差。这才是年轻人热爱汽车的真相：相比于“开上路有面子”的大牌豪车，有个性、更好玩的车型，往往更容易讨到年轻一代的欢心。理解这条准则，能满足年轻人玩心的“梦想之车”，才算是迈出了第一步。不论是《和平精英》的忠实玩家，还是爱玩车的年轻人，都得到了满足。
  年轻人玩车，从游戏开始
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- 老杨_5487老杨_5487
  ·2022-07-18
  yha130天
  蒙特利尔银行：维持微软“跑赢大市”评级目标价305.0美元
  蒙特利尔银行维持微软“跑赢大市”评级，目标价由345.0美元降至305.0美元，较当前股价高18.8%。
  蒙特利尔银行：维持微软“跑赢大市”评级目标价305.0美元
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rgb=\"\">从电竞游戏，到盲盒手办，再到潮玩球鞋以及各类电子产品，乃至更高端的奢侈品，只要是能够满足“悦己”的享受需求，年轻人出手向来不会犹豫：<strong border-box=\"\" helvetica=\"\" neue=\"\">根据麦肯锡的《2020年中国消费者调查报告》， “年轻购物达人”约占同龄群体的25%，却可以为当年消费支出贡献将近60%的增长。</strong></p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">说到底，年轻人的买买买，突出一个“玩”。手游如此，模玩如此，手机、平板、笔记本，以及价位更高的产品，同样也不例外。</p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">在“爱玩之心”的驱动下，年轻人的下一个关注目标，又会落在哪里？</p><p bold=\"\" border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" label=\"大标题\" neue=\"\" rgb=\"\"><span block=\"\" border-box=\"\" center=\"\" helvetica=\"\" neue=\"\"><span border-box=\"\" helvetica=\"\" neue=\"\"><em border-box=\"\" helvetica=\"\" inline-block=\"\" neue=\"\" no-repeat=\"\" top=\"\" url=\"\"></em><span border-box=\"\" center=\"\" helvetica=\"\" inline-block=\"\" neue=\"\" rgb=\"\" top=\"\">年轻人爱车，爱什么？</span><em border-box=\"\" helvetica=\"\" inline-block=\"\" neue=\"\" no-repeat=\"\" top=\"\" url=\"\"></em></span></span></p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">4000万。</p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">根据公安部交通管理局发布的数据统计，这是截至2020年年底，国内18~24岁的年轻一代，持有驾照的人数。<span></span></p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">与此同时，根据《2021中国新生代人群汽车兴趣洞察报告》估算，在18~24岁、对汽车有兴趣的中国新生代人群中，75%名下没有车辆。</p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">考虑到考驾照的繁琐程度，以及摇号上牌的漫长等待，数以千万计手持驾照的年轻人，向我们揭示了一个清晰的结论：</p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\"><strong border-box=\"\" helvetica=\"\" neue=\"\">年轻人依旧爱车。且这个爱好，虚位以待。</strong></p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\"><strong border-box=\"\" helvetica=\"\" neue=\"\">但年轻人爱的车，和过去大众认为“<a href=\"https://laohu8.com/S/300785\">值得买</a>”的车型，却有了偏差。</strong><span></span></p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">根据调查，对汽车垂类内容感兴趣的年轻人，仅占44.5%——换句话说，传统汽车媒体盛行的“动力强、空间大、开出去有面子”购车优选论调，只有不到一半的年轻人还有耐心看得进去；半数以上的年轻人，对于如何挑选心仪的车，自有一套“离经叛道”的新标准。</p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">同时，四成以上的中国新生代汽车兴趣人群，宣称在未来购车时，拥有完整的决策权。这也就意味着，他们的消费决策不受父母、家庭的约束，而是由个人爱好来决定。</p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\"><strong border-box=\"\" helvetica=\"\" neue=\"\">那么，爱车的年轻人们，爱的到底是什么？</strong></p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">在bilibili上，《Top Gear》始终是最受欢迎的汽车主题节目之一；相比于中规中矩、四平八稳的评测，脑洞清奇、不设边界更不守规矩的花式汽车秀，才是年轻人最中意的玩法。</p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">这才是年轻人热爱汽车的真相：相比于“开上路有面子”的大牌豪车，有个性、更好玩的车型，往往更容易讨到年轻一代的欢心。</p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">他们不仅对老牌豪车、新势力一视同仁，对于新技术的接纳度，也要比老一辈宽容太多：根据懂车帝统计，从2020年初到2021第一季度中旬，汽车垂类平台上的年轻人对新能源的关注度不断增加——拥抱进步和变化是年轻人的天性，汽车消费领域同样也不例外。</p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\"><strong border-box=\"\" helvetica=\"\" neue=\"\">和老一辈相比，为什么年轻人对车的态度有这么大的变化？</strong></p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">说到底，汽车对于年轻人的意义，远不仅仅是“代步工具”就能概括的。</p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">品牌不是重点，个性才是关键。正因如此， 改装玩车才会成为bilibili“汽车”版块下的热门子分类，各种ACG主题的痛车视频更是“一键三连”的常客。即便清楚这类玩法无法上路，或是只能在封闭赛道中尝试，但年轻人们热情依旧。</p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">说到底，能像手机、平板和笔记本一样遂自己心意玩得爽，才是年轻人选择自己人生第一辆车的核心原则。理解这条准则，能满足年轻人玩心的“梦想之车”，才算是迈出了第一步。</p><p bold=\"\" border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" label=\"大标题\" neue=\"\" rgb=\"\"><span block=\"\" border-box=\"\" center=\"\" helvetica=\"\" neue=\"\"><span border-box=\"\" helvetica=\"\" neue=\"\"><em border-box=\"\" helvetica=\"\" inline-block=\"\" neue=\"\" no-repeat=\"\" top=\"\" url=\"\"></em><span border-box=\"\" center=\"\" helvetica=\"\" inline-block=\"\" neue=\"\" rgb=\"\" top=\"\"> 当国民游戏遇上汽车</span><em border-box=\"\" helvetica=\"\" inline-block=\"\" neue=\"\" no-repeat=\"\" top=\"\" url=\"\"></em></span></span></p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">一辆黄色的超跑凌空而起，倒挂行驶，快速抵达地图的另一端。</p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">这是出现在《和平精英》玩家面前的一幕。</p><p><img src=\"https://static.tigerbbs.com/7aea20cc8e354e63b3d66abd34a8b90a\"/></p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">这种“反重力”的驾驶体验，不仅让竞技玩家眼前一亮，对于喜欢研究考证的爱车玩家来说，同样包含耐人寻味的技术细节：和这条空中捷径的“路特斯动力赛道”命名一致，倒悬其上快速驶过的，正是路特斯旗下的纯电超跑，实车售价超过2000万的Evija。</p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\"><strong border-box=\"\" helvetica=\"\" neue=\"\">《和平精英》里跑车的考究程度，远不仅仅是“放个车模”那么简单。</strong></p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">作为世界三大跑车品牌之一，出类拔萃的空气动力学以及轻量化车身研发经验，是路特斯的底气。在这台具有划时代意义的超级跑车Evija身上，路特斯开创性地应用了全新空气动力学理念——孔隙式设计。所以，在《和平精英》的空中赛道“贴地飞行”，虽有一定的游戏表演效果，却也复刻了现实的极限车技。</p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\"><strong border-box=\"\" helvetica=\"\" neue=\"\">好玩，跑起来爽，且爽得让人信服。</strong>不论是《和平精英》的忠实玩家，还是爱玩车的年轻人，都得到了满足。</p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">除了代表着极限的超跑Evija，还有一辆“面向生活方式”的量产<a href=\"https://laohu8.com/S/5RE.SI\">智能</a>纯电Hyper SUV，路特斯Eletre植入其中。作为一款刚刚亮相不久、还未正式上市的车型，《和平精英》的玩家们可以提前尝个鲜。据官方资料显示，该车采用了行业领先的三电结构，拥有零百加速2.95秒、最大905马力等不俗的动力性能。</p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">不仅仅是“领先实车”的优先试驾体验，在攸关乐趣持续性的车辆续航保障方面，《和平精英》同样不乏基于现实的细节设计彩蛋：</p><p border-box=\"\" center=\"\" helvetica=\"\" hidden=\"\" neue=\"\" rgb=\"\"><img auto=\"\" border-box=\"\" helvetica=\"\" neue=\"\" src=\"https://static.tigerbbs.com/d3e95f849b64450b9c95ce02aa362106\" top=\"\"/></p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">在《和平精英》覆盖游戏全图的充能站上，我们都能看到路特斯的标识，且充电效率让人印象深刻——又是游戏的夸张演绎？其实不然，在现实世界中，得益于全800V高压架构打造的Eletre，在420kW的超充桩加持下，最快充电5分钟即可行驶120公里<span border-box=\"\" helvetica=\"\" label=\"备注\" neue=\"\" rgba=\"\">（该数据为WLTP测试标准下）</span>以上，最快20分钟内，可以将电量从10%充至80%，这就是路特斯Eletre实车的性能表现。</p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">“比想象中更靠谱的新能源”，是《和平精英》中的路特斯，带给玩家的第二印象；“有据可查的游戏乐趣”，则是《和平精英》<span helvetica=\"\" initial=\"\" inline=\"\" justify=\"\" neue=\"\" none=\"\" normal=\"\">为玩家额外呈现的</span><span helvetica=\"\" initial=\"\" inline=\"\" justify=\"\" neue=\"\" none=\"\" normal=\"\">设计细节。</span></p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">凭借视觉效果确实抓人的玩法，配合随处可见的标识，《和平精英》中的路特斯就这样打下了路人缘；除此之外，包括<a href=\"https://laohu8.com/S/TSLA\">特斯拉</a>、玛莎拉蒂在内的品牌名车，同样在《和平精英》中给年轻玩家留下了鲜明的记忆：</p><blockquote border-box=\"\" helvetica=\"\" neue=\"\" rgba=\"\" solid=\"\"><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">所有植入《和平精英》的真实豪车，存在意义都只有一个，“好玩”。</p></blockquote><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">一方面，在玩车乐趣上，《和平精英》的实际表现丝毫没有让爱车的年轻人失望，不仅仅是外观，在载具内饰方面同样实现了高水平还原；另一方面，除了视觉印象，在听觉观感方面《和平精英》也不马虎，通过实录或原厂音频，经过后期完善的引擎原声，大大提升了玩家驾驶的代入感，载具不再仅仅是赶路工具，还能让玩家切身体验到驾驶乐趣。</p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">从停留在展示阶段的概念车，到虽然已经量产但路上并不常见的新款车型，都可以在《和平精英》当中上手试驾；尤其是这次路特斯Evija令人印象深刻的核心优势展示，以及Eletre带来的抢先预览体验，让《和平精英》玩家找到了先行体验的新滋味。<strong border-box=\"\" helvetica=\"\" neue=\"\">而这种无限可能性的玩车体验，正是《和平精英》的核心优势之一。</strong></p><p bold=\"\" border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" label=\"大标题\" neue=\"\" rgb=\"\"><span block=\"\" border-box=\"\" center=\"\" helvetica=\"\" neue=\"\"><span border-box=\"\" helvetica=\"\" neue=\"\"><em border-box=\"\" helvetica=\"\" inline-block=\"\" neue=\"\" no-repeat=\"\" top=\"\" url=\"\"></em><span border-box=\"\" center=\"\" helvetica=\"\" inline-block=\"\" neue=\"\" rgb=\"\" top=\"\">和平精英，连接虚拟与现实</span><em border-box=\"\" helvetica=\"\" inline-block=\"\" neue=\"\" no-repeat=\"\" top=\"\" url=\"\"></em></span></span></p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">《和平精英》的基本盘是什么？</p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">是在全球范围内火热的头部手游，是认知度高达78%的中国青年一代知名IP。是覆盖中国1~5线城市、男女比例6：4的玩家生态结构；是覆盖18~35岁人群。</p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">但《和平精英》的价值，远不仅仅是一部游戏。</p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">越来越多的玩家，开始在《和平精英》中享受“梦想之车”专属的驾驶文化乐趣。</p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">结实抗揍的吉普，机动灵活的“蹦蹦”，以及“独狼”最爱的摩托，《和平精英》的载具被开发出了无数玩法，载具文化也一步步成型。</p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">经典的“堵桥”、“上下车换位”、“摇车”等小技巧，这些服务于游戏本身的玩法之外，诞生了更多创意玩法：给路人“贴膜”、和朋友开车兜风、科目二练习等，这也意味着，更多玩家并不在意输赢，而是将其视为社交、生活的有益补充，<strong border-box=\"\" helvetica=\"\" neue=\"\">《和平精英》也由此将现实中的玩车文化深度演绎，全新构建出自身和谐、有趣的玩家载具文化。</strong></p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">在这一氛围之下，再回看玛莎拉蒂、兰博基尼、路特斯等豪车的植入，还原真实车型的内饰，加上手游的驾驶手感，玩家们体验的，不仅仅是《和平精英》里的载具，驾驶豪车、和朋友一起体验豪车，本身就是最大的乐趣。</p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\"><strong border-box=\"\" helvetica=\"\" neue=\"\">实际上，《和平精英》与汽车品牌的联动，正是“超级数字场景”真正的价值体现。</strong></p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">随着技术的不断进步，诞生至今已有60年的游戏，边界正在不断拓展；除了“抽象的规则、对现实的模拟、人与人之间的互动”这些经典要素之外，凭借更拟真的体验与更自由的开放度，如今的游戏完全有能力来承载多元化的文化内容，作为关键场景来连接现实世界当中的更多领域、功能和服务，创造出更可观的社会价值。</p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">和平精英还与众多优秀创作者以及玩家，共同打造了自由开放的玩法世界——“绿洲启元”，将生态创作与和平的技术实力完美融合，把现实生活搬进虚拟世界。今年毕业季，《和平精英》绿洲启元携手中国传媒大学动画与数字艺术学院，“场景+体验”双重还原“毕业典礼”，将现实生活与虚拟世界连接在一起。与汽车品牌的合作也遵循了此逻辑，《和平精英》的开放属性决定了，其与汽车品牌共创游戏宇宙的无限可能。</p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">打破虚拟与现实模式的桎梏，让更多年轻玩家摆脱路径依赖，让玩家切身体验到“汽车不仅仅是载具，更可以是玩伴”， 广受新生代爱车玩家好评，且在载具与驾驶文化上颇有建树的《和平精英》，为我们呈现了一条不寻常的通路，<strong border-box=\"\" helvetica=\"\" neue=\"\">一条洞察玩家的玩车喜好、能让玩家玩得爽的新道路。</strong></p><p align-items:=\"\" arial=\"\" border-box=\"\" box-sizing:=\"\" break-word=\"\" center=\"\" color:=\"\" display:=\"\" flex=\"\" gb=\"\" helvetica=\"\" hidden=\"\" justify=\"\" justify-content:=\"\" letter-spacing:=\"\" line-height:=\"\" margin-bottom:=\"\" neue=\"\" overflow-wrap:=\"\" overflow:=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" space-between=\"\" start=\"\" text-align:=\"\" ui=\"\" yahei=\"\"><span></span><span><span>特别策划</span></span></p>\n</div></body></html>","source":"weixin_highlight","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>年轻人玩车，从游戏开始</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ 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left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n年轻人玩车，从游戏开始\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/101\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/98669fe7974e42f3976b3db47528792d);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">虎嗅APP </p>\n<p class=\"h-time\">2022-08-05 21:35</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<html><body><div>\n<p border-box=\"\" helvetica=\"\" hidden=\"\" initial=\"\" neue=\"\" none=\"\" normal=\"\" rgb=\"\" start=\"\"><img auto=\"\" border-box=\"\" helvetica=\"\" neue=\"\" src=\"https://static.tigerbbs.com/e8bf7c7be2c641a684cfd2c6ddda6e01\" top=\"\"/></p><p><span>题图 | <a href=\"https://laohu8.com/S/000681\">视觉中国</a></span></p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">爱玩之心，人皆有之。</p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">年轻人对“玩”的专注与投入，叹为观止。</p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">从电竞游戏，到盲盒手办，再到潮玩球鞋以及各类电子产品，乃至更高端的奢侈品，只要是能够满足“悦己”的享受需求，年轻人出手向来不会犹豫：<strong border-box=\"\" helvetica=\"\" neue=\"\">根据麦肯锡的《2020年中国消费者调查报告》， “年轻购物达人”约占同龄群体的25%，却可以为当年消费支出贡献将近60%的增长。</strong></p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">说到底，年轻人的买买买，突出一个“玩”。手游如此，模玩如此，手机、平板、笔记本，以及价位更高的产品，同样也不例外。</p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">在“爱玩之心”的驱动下，年轻人的下一个关注目标，又会落在哪里？</p><p bold=\"\" border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" label=\"大标题\" neue=\"\" rgb=\"\"><span block=\"\" border-box=\"\" center=\"\" helvetica=\"\" neue=\"\"><span border-box=\"\" helvetica=\"\" neue=\"\"><em border-box=\"\" helvetica=\"\" inline-block=\"\" neue=\"\" no-repeat=\"\" top=\"\" url=\"\"></em><span border-box=\"\" center=\"\" helvetica=\"\" inline-block=\"\" neue=\"\" rgb=\"\" top=\"\">年轻人爱车，爱什么？</span><em border-box=\"\" helvetica=\"\" inline-block=\"\" neue=\"\" no-repeat=\"\" top=\"\" url=\"\"></em></span></span></p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">4000万。</p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">根据公安部交通管理局发布的数据统计，这是截至2020年年底，国内18~24岁的年轻一代，持有驾照的人数。<span></span></p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">与此同时，根据《2021中国新生代人群汽车兴趣洞察报告》估算，在18~24岁、对汽车有兴趣的中国新生代人群中，75%名下没有车辆。</p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">考虑到考驾照的繁琐程度，以及摇号上牌的漫长等待，数以千万计手持驾照的年轻人，向我们揭示了一个清晰的结论：</p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\"><strong border-box=\"\" helvetica=\"\" neue=\"\">年轻人依旧爱车。且这个爱好，虚位以待。</strong></p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\"><strong border-box=\"\" helvetica=\"\" neue=\"\">但年轻人爱的车，和过去大众认为“<a href=\"https://laohu8.com/S/300785\">值得买</a>”的车型，却有了偏差。</strong><span></span></p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">根据调查，对汽车垂类内容感兴趣的年轻人，仅占44.5%——换句话说，传统汽车媒体盛行的“动力强、空间大、开出去有面子”购车优选论调，只有不到一半的年轻人还有耐心看得进去；半数以上的年轻人，对于如何挑选心仪的车，自有一套“离经叛道”的新标准。</p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">同时，四成以上的中国新生代汽车兴趣人群，宣称在未来购车时，拥有完整的决策权。这也就意味着，他们的消费决策不受父母、家庭的约束，而是由个人爱好来决定。</p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\"><strong border-box=\"\" helvetica=\"\" neue=\"\">那么，爱车的年轻人们，爱的到底是什么？</strong></p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">在bilibili上，《Top Gear》始终是最受欢迎的汽车主题节目之一；相比于中规中矩、四平八稳的评测，脑洞清奇、不设边界更不守规矩的花式汽车秀，才是年轻人最中意的玩法。</p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">这才是年轻人热爱汽车的真相：相比于“开上路有面子”的大牌豪车，有个性、更好玩的车型，往往更容易讨到年轻一代的欢心。</p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">他们不仅对老牌豪车、新势力一视同仁，对于新技术的接纳度，也要比老一辈宽容太多：根据懂车帝统计，从2020年初到2021第一季度中旬，汽车垂类平台上的年轻人对新能源的关注度不断增加——拥抱进步和变化是年轻人的天性，汽车消费领域同样也不例外。</p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\"><strong border-box=\"\" helvetica=\"\" neue=\"\">和老一辈相比，为什么年轻人对车的态度有这么大的变化？</strong></p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">说到底，汽车对于年轻人的意义，远不仅仅是“代步工具”就能概括的。</p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">品牌不是重点，个性才是关键。正因如此， 改装玩车才会成为bilibili“汽车”版块下的热门子分类，各种ACG主题的痛车视频更是“一键三连”的常客。即便清楚这类玩法无法上路，或是只能在封闭赛道中尝试，但年轻人们热情依旧。</p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">说到底，能像手机、平板和笔记本一样遂自己心意玩得爽，才是年轻人选择自己人生第一辆车的核心原则。理解这条准则，能满足年轻人玩心的“梦想之车”，才算是迈出了第一步。</p><p bold=\"\" border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" label=\"大标题\" neue=\"\" rgb=\"\"><span block=\"\" border-box=\"\" center=\"\" helvetica=\"\" neue=\"\"><span border-box=\"\" helvetica=\"\" neue=\"\"><em border-box=\"\" helvetica=\"\" inline-block=\"\" neue=\"\" no-repeat=\"\" top=\"\" url=\"\"></em><span border-box=\"\" center=\"\" helvetica=\"\" inline-block=\"\" neue=\"\" rgb=\"\" top=\"\"> 当国民游戏遇上汽车</span><em border-box=\"\" helvetica=\"\" inline-block=\"\" neue=\"\" no-repeat=\"\" top=\"\" url=\"\"></em></span></span></p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">一辆黄色的超跑凌空而起，倒挂行驶，快速抵达地图的另一端。</p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">这是出现在《和平精英》玩家面前的一幕。</p><p><img src=\"https://static.tigerbbs.com/7aea20cc8e354e63b3d66abd34a8b90a\"/></p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">这种“反重力”的驾驶体验，不仅让竞技玩家眼前一亮，对于喜欢研究考证的爱车玩家来说，同样包含耐人寻味的技术细节：和这条空中捷径的“路特斯动力赛道”命名一致，倒悬其上快速驶过的，正是路特斯旗下的纯电超跑，实车售价超过2000万的Evija。</p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\"><strong border-box=\"\" helvetica=\"\" neue=\"\">《和平精英》里跑车的考究程度，远不仅仅是“放个车模”那么简单。</strong></p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">作为世界三大跑车品牌之一，出类拔萃的空气动力学以及轻量化车身研发经验，是路特斯的底气。在这台具有划时代意义的超级跑车Evija身上，路特斯开创性地应用了全新空气动力学理念——孔隙式设计。所以，在《和平精英》的空中赛道“贴地飞行”，虽有一定的游戏表演效果，却也复刻了现实的极限车技。</p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\"><strong border-box=\"\" helvetica=\"\" neue=\"\">好玩，跑起来爽，且爽得让人信服。</strong>不论是《和平精英》的忠实玩家，还是爱玩车的年轻人，都得到了满足。</p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">除了代表着极限的超跑Evija，还有一辆“面向生活方式”的量产<a href=\"https://laohu8.com/S/5RE.SI\">智能</a>纯电Hyper SUV，路特斯Eletre植入其中。作为一款刚刚亮相不久、还未正式上市的车型，《和平精英》的玩家们可以提前尝个鲜。据官方资料显示，该车采用了行业领先的三电结构，拥有零百加速2.95秒、最大905马力等不俗的动力性能。</p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">不仅仅是“领先实车”的优先试驾体验，在攸关乐趣持续性的车辆续航保障方面，《和平精英》同样不乏基于现实的细节设计彩蛋：</p><p border-box=\"\" center=\"\" helvetica=\"\" hidden=\"\" neue=\"\" rgb=\"\"><img auto=\"\" border-box=\"\" helvetica=\"\" neue=\"\" src=\"https://static.tigerbbs.com/d3e95f849b64450b9c95ce02aa362106\" top=\"\"/></p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">在《和平精英》覆盖游戏全图的充能站上，我们都能看到路特斯的标识，且充电效率让人印象深刻——又是游戏的夸张演绎？其实不然，在现实世界中，得益于全800V高压架构打造的Eletre，在420kW的超充桩加持下，最快充电5分钟即可行驶120公里<span border-box=\"\" helvetica=\"\" label=\"备注\" neue=\"\" rgba=\"\">（该数据为WLTP测试标准下）</span>以上，最快20分钟内，可以将电量从10%充至80%，这就是路特斯Eletre实车的性能表现。</p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">“比想象中更靠谱的新能源”，是《和平精英》中的路特斯，带给玩家的第二印象；“有据可查的游戏乐趣”，则是《和平精英》<span helvetica=\"\" initial=\"\" inline=\"\" justify=\"\" neue=\"\" none=\"\" normal=\"\">为玩家额外呈现的</span><span helvetica=\"\" initial=\"\" inline=\"\" justify=\"\" neue=\"\" none=\"\" normal=\"\">设计细节。</span></p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">凭借视觉效果确实抓人的玩法，配合随处可见的标识，《和平精英》中的路特斯就这样打下了路人缘；除此之外，包括<a href=\"https://laohu8.com/S/TSLA\">特斯拉</a>、玛莎拉蒂在内的品牌名车，同样在《和平精英》中给年轻玩家留下了鲜明的记忆：</p><blockquote border-box=\"\" helvetica=\"\" neue=\"\" rgba=\"\" solid=\"\"><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">所有植入《和平精英》的真实豪车，存在意义都只有一个，“好玩”。</p></blockquote><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">一方面，在玩车乐趣上，《和平精英》的实际表现丝毫没有让爱车的年轻人失望，不仅仅是外观，在载具内饰方面同样实现了高水平还原；另一方面，除了视觉印象，在听觉观感方面《和平精英》也不马虎，通过实录或原厂音频，经过后期完善的引擎原声，大大提升了玩家驾驶的代入感，载具不再仅仅是赶路工具，还能让玩家切身体验到驾驶乐趣。</p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">从停留在展示阶段的概念车，到虽然已经量产但路上并不常见的新款车型，都可以在《和平精英》当中上手试驾；尤其是这次路特斯Evija令人印象深刻的核心优势展示，以及Eletre带来的抢先预览体验，让《和平精英》玩家找到了先行体验的新滋味。<strong border-box=\"\" helvetica=\"\" neue=\"\">而这种无限可能性的玩车体验，正是《和平精英》的核心优势之一。</strong></p><p bold=\"\" border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" label=\"大标题\" neue=\"\" rgb=\"\"><span block=\"\" border-box=\"\" center=\"\" helvetica=\"\" neue=\"\"><span border-box=\"\" helvetica=\"\" neue=\"\"><em border-box=\"\" helvetica=\"\" inline-block=\"\" neue=\"\" no-repeat=\"\" top=\"\" url=\"\"></em><span border-box=\"\" center=\"\" helvetica=\"\" inline-block=\"\" neue=\"\" rgb=\"\" top=\"\">和平精英，连接虚拟与现实</span><em border-box=\"\" helvetica=\"\" inline-block=\"\" neue=\"\" no-repeat=\"\" top=\"\" url=\"\"></em></span></span></p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">《和平精英》的基本盘是什么？</p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">是在全球范围内火热的头部手游，是认知度高达78%的中国青年一代知名IP。是覆盖中国1~5线城市、男女比例6：4的玩家生态结构；是覆盖18~35岁人群。</p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">但《和平精英》的价值，远不仅仅是一部游戏。</p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">越来越多的玩家，开始在《和平精英》中享受“梦想之车”专属的驾驶文化乐趣。</p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">结实抗揍的吉普，机动灵活的“蹦蹦”，以及“独狼”最爱的摩托，《和平精英》的载具被开发出了无数玩法，载具文化也一步步成型。</p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">经典的“堵桥”、“上下车换位”、“摇车”等小技巧，这些服务于游戏本身的玩法之外，诞生了更多创意玩法：给路人“贴膜”、和朋友开车兜风、科目二练习等，这也意味着，更多玩家并不在意输赢，而是将其视为社交、生活的有益补充，<strong border-box=\"\" helvetica=\"\" neue=\"\">《和平精英》也由此将现实中的玩车文化深度演绎，全新构建出自身和谐、有趣的玩家载具文化。</strong></p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">在这一氛围之下，再回看玛莎拉蒂、兰博基尼、路特斯等豪车的植入，还原真实车型的内饰，加上手游的驾驶手感，玩家们体验的，不仅仅是《和平精英》里的载具，驾驶豪车、和朋友一起体验豪车，本身就是最大的乐趣。</p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\"><strong border-box=\"\" helvetica=\"\" neue=\"\">实际上，《和平精英》与汽车品牌的联动，正是“超级数字场景”真正的价值体现。</strong></p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">随着技术的不断进步，诞生至今已有60年的游戏，边界正在不断拓展；除了“抽象的规则、对现实的模拟、人与人之间的互动”这些经典要素之外，凭借更拟真的体验与更自由的开放度，如今的游戏完全有能力来承载多元化的文化内容，作为关键场景来连接现实世界当中的更多领域、功能和服务，创造出更可观的社会价值。</p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">和平精英还与众多优秀创作者以及玩家，共同打造了自由开放的玩法世界——“绿洲启元”，将生态创作与和平的技术实力完美融合，把现实生活搬进虚拟世界。今年毕业季，《和平精英》绿洲启元携手中国传媒大学动画与数字艺术学院，“场景+体验”双重还原“毕业典礼”，将现实生活与虚拟世界连接在一起。与汽车品牌的合作也遵循了此逻辑，《和平精英》的开放属性决定了，其与汽车品牌共创游戏宇宙的无限可能。</p><p border-box=\"\" helvetica=\"\" hidden=\"\" justify=\"\" neue=\"\" rgb=\"\">打破虚拟与现实模式的桎梏，让更多年轻玩家摆脱路径依赖，让玩家切身体验到“汽车不仅仅是载具，更可以是玩伴”， 广受新生代爱车玩家好评，且在载具与驾驶文化上颇有建树的《和平精英》，为我们呈现了一条不寻常的通路，<strong border-box=\"\" helvetica=\"\" neue=\"\">一条洞察玩家的玩车喜好、能让玩家玩得爽的新道路。</strong></p><p align-items:=\"\" arial=\"\" border-box=\"\" box-sizing:=\"\" break-word=\"\" center=\"\" color:=\"\" display:=\"\" flex=\"\" gb=\"\" helvetica=\"\" hidden=\"\" justify=\"\" justify-content:=\"\" letter-spacing:=\"\" line-height:=\"\" margin-bottom:=\"\" neue=\"\" overflow-wrap:=\"\" overflow:=\"\" rgb=\"\" sans=\"\" sans-serif=\"\" sc=\"\" space-between=\"\" start=\"\" text-align:=\"\" ui=\"\" yahei=\"\"><span></span><span><span>特别策划</span></span></p>\n</div></body></html>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"BK1521":"挪威政府全球养老基金持仓","00700":"腾讯控股","BK1095":"互动媒体与服务","BK1586":"云计算","BK1531":"手游股","BK1516":"腾讯概念","BK1589":"北水核心资产","BK1502":"双十一","BK1517":"云办公","BK1526":"科网股","BK1608":"元宇宙概念","TCEHY":"腾讯控股ADR","BK1591":"就地过年概念"},"source_url":"http://mp.weixin.qq.com/s?__biz=MTQzMjE1NjQwMQ==&mid=2655820573&idx=2&sn=80ff146ce9f05c883998b73c27e40b93&chksm=66db348351acbd95a06244b8f8658950479fd2cfb9cd0f8588dc917264573bdabb37bbc5704f#rd","is_english":false,"share_image_url":"https://static.laohu8.com/ecd74548980bc5b366aa8f4b37ed0bd5","article_id":"2257191556","content_text":"题图 | 视觉中国爱玩之心，人皆有之。年轻人对“玩”的专注与投入，叹为观止。从电竞游戏，到盲盒手办，再到潮玩球鞋以及各类电子产品，乃至更高端的奢侈品，只要是能够满足“悦己”的享受需求，年轻人出手向来不会犹豫：根据麦肯锡的《2020年中国消费者调查报告》， “年轻购物达人”约占同龄群体的25%，却可以为当年消费支出贡献将近60%的增长。说到底，年轻人的买买买，突出一个“玩”。手游如此，模玩如此，手机、平板、笔记本，以及价位更高的产品，同样也不例外。在“爱玩之心”的驱动下，年轻人的下一个关注目标，又会落在哪里？年轻人爱车，爱什么？4000万。根据公安部交通管理局发布的数据统计，这是截至2020年年底，国内18~24岁的年轻一代，持有驾照的人数。与此同时，根据《2021中国新生代人群汽车兴趣洞察报告》估算，在18~24岁、对汽车有兴趣的中国新生代人群中，75%名下没有车辆。考虑到考驾照的繁琐程度，以及摇号上牌的漫长等待，数以千万计手持驾照的年轻人，向我们揭示了一个清晰的结论：年轻人依旧爱车。且这个爱好，虚位以待。但年轻人爱的车，和过去大众认为“值得买”的车型，却有了偏差。根据调查，对汽车垂类内容感兴趣的年轻人，仅占44.5%——换句话说，传统汽车媒体盛行的“动力强、空间大、开出去有面子”购车优选论调，只有不到一半的年轻人还有耐心看得进去；半数以上的年轻人，对于如何挑选心仪的车，自有一套“离经叛道”的新标准。同时，四成以上的中国新生代汽车兴趣人群，宣称在未来购车时，拥有完整的决策权。这也就意味着，他们的消费决策不受父母、家庭的约束，而是由个人爱好来决定。那么，爱车的年轻人们，爱的到底是什么？在bilibili上，《Top Gear》始终是最受欢迎的汽车主题节目之一；相比于中规中矩、四平八稳的评测，脑洞清奇、不设边界更不守规矩的花式汽车秀，才是年轻人最中意的玩法。这才是年轻人热爱汽车的真相：相比于“开上路有面子”的大牌豪车，有个性、更好玩的车型，往往更容易讨到年轻一代的欢心。他们不仅对老牌豪车、新势力一视同仁，对于新技术的接纳度，也要比老一辈宽容太多：根据懂车帝统计，从2020年初到2021第一季度中旬，汽车垂类平台上的年轻人对新能源的关注度不断增加——拥抱进步和变化是年轻人的天性，汽车消费领域同样也不例外。和老一辈相比，为什么年轻人对车的态度有这么大的变化？说到底，汽车对于年轻人的意义，远不仅仅是“代步工具”就能概括的。品牌不是重点，个性才是关键。正因如此， 改装玩车才会成为bilibili“汽车”版块下的热门子分类，各种ACG主题的痛车视频更是“一键三连”的常客。即便清楚这类玩法无法上路，或是只能在封闭赛道中尝试，但年轻人们热情依旧。说到底，能像手机、平板和笔记本一样遂自己心意玩得爽，才是年轻人选择自己人生第一辆车的核心原则。理解这条准则，能满足年轻人玩心的“梦想之车”，才算是迈出了第一步。 当国民游戏遇上汽车一辆黄色的超跑凌空而起，倒挂行驶，快速抵达地图的另一端。这是出现在《和平精英》玩家面前的一幕。这种“反重力”的驾驶体验，不仅让竞技玩家眼前一亮，对于喜欢研究考证的爱车玩家来说，同样包含耐人寻味的技术细节：和这条空中捷径的“路特斯动力赛道”命名一致，倒悬其上快速驶过的，正是路特斯旗下的纯电超跑，实车售价超过2000万的Evija。《和平精英》里跑车的考究程度，远不仅仅是“放个车模”那么简单。作为世界三大跑车品牌之一，出类拔萃的空气动力学以及轻量化车身研发经验，是路特斯的底气。在这台具有划时代意义的超级跑车Evija身上，路特斯开创性地应用了全新空气动力学理念——孔隙式设计。所以，在《和平精英》的空中赛道“贴地飞行”，虽有一定的游戏表演效果，却也复刻了现实的极限车技。好玩，跑起来爽，且爽得让人信服。不论是《和平精英》的忠实玩家，还是爱玩车的年轻人，都得到了满足。除了代表着极限的超跑Evija，还有一辆“面向生活方式”的量产智能纯电Hyper SUV，路特斯Eletre植入其中。作为一款刚刚亮相不久、还未正式上市的车型，《和平精英》的玩家们可以提前尝个鲜。据官方资料显示，该车采用了行业领先的三电结构，拥有零百加速2.95秒、最大905马力等不俗的动力性能。不仅仅是“领先实车”的优先试驾体验，在攸关乐趣持续性的车辆续航保障方面，《和平精英》同样不乏基于现实的细节设计彩蛋：在《和平精英》覆盖游戏全图的充能站上，我们都能看到路特斯的标识，且充电效率让人印象深刻——又是游戏的夸张演绎？其实不然，在现实世界中，得益于全800V高压架构打造的Eletre，在420kW的超充桩加持下，最快充电5分钟即可行驶120公里（该数据为WLTP测试标准下）以上，最快20分钟内，可以将电量从10%充至80%，这就是路特斯Eletre实车的性能表现。“比想象中更靠谱的新能源”，是《和平精英》中的路特斯，带给玩家的第二印象；“有据可查的游戏乐趣”，则是《和平精英》为玩家额外呈现的设计细节。凭借视觉效果确实抓人的玩法，配合随处可见的标识，《和平精英》中的路特斯就这样打下了路人缘；除此之外，包括特斯拉、玛莎拉蒂在内的品牌名车，同样在《和平精英》中给年轻玩家留下了鲜明的记忆：所有植入《和平精英》的真实豪车，存在意义都只有一个，“好玩”。一方面，在玩车乐趣上，《和平精英》的实际表现丝毫没有让爱车的年轻人失望，不仅仅是外观，在载具内饰方面同样实现了高水平还原；另一方面，除了视觉印象，在听觉观感方面《和平精英》也不马虎，通过实录或原厂音频，经过后期完善的引擎原声，大大提升了玩家驾驶的代入感，载具不再仅仅是赶路工具，还能让玩家切身体验到驾驶乐趣。从停留在展示阶段的概念车，到虽然已经量产但路上并不常见的新款车型，都可以在《和平精英》当中上手试驾；尤其是这次路特斯Evija令人印象深刻的核心优势展示，以及Eletre带来的抢先预览体验，让《和平精英》玩家找到了先行体验的新滋味。而这种无限可能性的玩车体验，正是《和平精英》的核心优势之一。和平精英，连接虚拟与现实《和平精英》的基本盘是什么？是在全球范围内火热的头部手游，是认知度高达78%的中国青年一代知名IP。是覆盖中国1~5线城市、男女比例6：4的玩家生态结构；是覆盖18~35岁人群。但《和平精英》的价值，远不仅仅是一部游戏。越来越多的玩家，开始在《和平精英》中享受“梦想之车”专属的驾驶文化乐趣。结实抗揍的吉普，机动灵活的“蹦蹦”，以及“独狼”最爱的摩托，《和平精英》的载具被开发出了无数玩法，载具文化也一步步成型。经典的“堵桥”、“上下车换位”、“摇车”等小技巧，这些服务于游戏本身的玩法之外，诞生了更多创意玩法：给路人“贴膜”、和朋友开车兜风、科目二练习等，这也意味着，更多玩家并不在意输赢，而是将其视为社交、生活的有益补充，《和平精英》也由此将现实中的玩车文化深度演绎，全新构建出自身和谐、有趣的玩家载具文化。在这一氛围之下，再回看玛莎拉蒂、兰博基尼、路特斯等豪车的植入，还原真实车型的内饰，加上手游的驾驶手感，玩家们体验的，不仅仅是《和平精英》里的载具，驾驶豪车、和朋友一起体验豪车，本身就是最大的乐趣。实际上，《和平精英》与汽车品牌的联动，正是“超级数字场景”真正的价值体现。随着技术的不断进步，诞生至今已有60年的游戏，边界正在不断拓展；除了“抽象的规则、对现实的模拟、人与人之间的互动”这些经典要素之外，凭借更拟真的体验与更自由的开放度，如今的游戏完全有能力来承载多元化的文化内容，作为关键场景来连接现实世界当中的更多领域、功能和服务，创造出更可观的社会价值。和平精英还与众多优秀创作者以及玩家，共同打造了自由开放的玩法世界——“绿洲启元”，将生态创作与和平的技术实力完美融合，把现实生活搬进虚拟世界。今年毕业季，《和平精英》绿洲启元携手中国传媒大学动画与数字艺术学院，“场景+体验”双重还原“毕业典礼”，将现实生活与虚拟世界连接在一起。与汽车品牌的合作也遵循了此逻辑，《和平精英》的开放属性决定了，其与汽车品牌共创游戏宇宙的无限可能。打破虚拟与现实模式的桎梏，让更多年轻玩家摆脱路径依赖，让玩家切身体验到“汽车不仅仅是载具，更可以是玩伴”， 广受新生代爱车玩家好评，且在载具与驾驶文化上颇有建树的《和平精英》，为我们呈现了一条不寻常的通路，一条洞察玩家的玩车喜好、能让玩家玩得爽的新道路。特别策划","news_type":1},"isVote":1,"tweetType":1,"viewCount":364,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":686315681,"gmtCreate":1658129514045,"gmtModify":1704868981079,"author":{"id":"3496027955259911","authorId":"3496027955259911","name":"老杨_5487","avatar":"https://static.tigerbbs.com/ae1c64b7caf30659b5e4eb95d6c57c37","crmLevel":1,"crmLevelSwitch":0},"themes":[],"htmlText":"yha130天","listText":"yha130天","text":"yha130天","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/686315681","repostId":"2252863472","repostType":2,"repost":{"id":"2252863472","pubTimestamp":1658073675,"share":"https://www.laohu8.com/m/news/2252863472?lang=&edition=full","pubTime":"2022-07-18 00:01","market":"us","language":"zh","title":"蒙特利尔银行：维持微软“跑赢大市”评级 目标价305.0美元","url":"https://stock-news.laohu8.com/highlight/detail?id=2252863472","media":"腾讯自选股","summary":"蒙特利尔银行维持微软“跑赢大市”评级，目标价由345.0美元降至305.0美元，较当前股价高18.8%。","content":"<html><body><article><p><a href=\"https://laohu8.com/S/BMO\">蒙特利尔银行</a>维持<a href=\"https://laohu8.com/S/MSFT\">微软</a>“跑赢大市”评级，目标价由345.0美元降至305.0美元，较当前股价高18.8%。</p></article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>蒙特利尔银行：维持微软“跑赢大市”评级 目标价305.0美元</title>\n<style 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Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"MSFT":"微软"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20220718033903820a2629&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2252863472","content_text":"蒙特利尔银行维持微软“跑赢大市”评级，目标价由345.0美元降至305.0美元，较当前股价高18.8%。","news_type":1},"isVote":1,"tweetType":1,"viewCount":556,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0}],"defaultTab":"posts","isTTM":false}