麦当劳中国首席影响官顾磊：深耕服务创新餐饮消费体验要保持温度_老虎社区_美港股上老虎

麦当劳中国首席影响官顾磊：深耕服务创新餐饮消费体验要保持温度

北京商报09-10

在2026年服贸会期间，麦当劳中国首席影响官顾磊在接受北京商报记者专访时，分享了品牌围绕线下消费升级的系列创新实践。今年6月，麦当劳联合人民网、中国商业联合会共同发起“相聚线下畅享美好”联合倡议。数月来，品牌围绕场景创新、低空配送、绿色运营、文化融合、社区共建五大维度落地多项探索，推动餐饮服务从单一用餐功能向多元生活场景延伸。　　顾磊表示，作为扎根中国市场的消费品牌，麦当劳的发展理念与服贸会聚焦...

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