麦当劳中国首席影响官：将持续加强在华布局_老虎社区_美港股上老虎

麦当劳中国首席影响官：将持续加强在华布局

中国新闻网09-11

中新网北京9月11日电 (记者吕少威)“麦当劳始终看好中国市场的潜力，将持续在中国市场加大投入。”麦当劳中国首席影响官顾磊在2026年服贸会期间接受中新网记者专访时表示。　　自1990年进入中国市场，麦当劳的发展始终与中国消费市场的成长同频共振。截至目前，麦当劳已在中国布局8000多家餐厅，拥有20多万名员工，年度服务消费者超14亿人次。麦当劳早已从一个西式餐饮品牌，成长为社区邻里身边的“好朋友”...

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(记者吕少威)“麦当劳始终看好中国市场的潜力，将持续在中国市场加大投入。”麦当劳中国首席影响官顾磊在2026年服贸会期间接受中新网记者专访时表示。　　自1990年进入中国市场，麦当劳的发展始终与中国消费市场的成长同频共振。截至目前，麦当劳已在中国布局8000多家餐厅，拥有20多万名员工，年度服务消费者超14亿人次。麦当劳早已从一个西式餐饮品牌，成长为社区邻里身边的“好朋友”“好邻居”。　　顾磊说，多年来，麦当劳在华始终保持每年新开1000家门店的稳定发展节奏，这份稳步扩张的底气，正来自对中国消费市场长期韧性的信心。　　伴随着消费市场的深度下沉，麦当劳的门店网络在向更广阔的县域市场、低线城市延伸。“哪里有消费者的需求，我们就会去哪里为他们提供服务。”顾磊介绍，探索低线市场潜力是麦当劳门店拓展的重要方向，未来仍将持续加大布局、稳步推进。　　顾磊提到，规模扩张之外，麦当劳门店的角色也在发生深刻升级。如今的麦当劳餐厅早已不只是提供美味与服务的消费点位，更成为串联起从农田到餐桌的产业链和加工生产、数字化运营以及社区服务的重要城市商业节点。按照每年新增1000家门店的规模测算，麦当劳每年可在中国创造许多就业机会，以餐饮为支点，持续为城市商业与民生就业注入活力。　　谈及当前中国的营商环境与市场前景，顾磊坦言，在麦当劳门店遍布全国300多个城市的发展过程中，能切实感受到各地营商环境的持续提升，这为企业经营带来了更多便利，也创造了更多发展可能性。　　本届服贸会上，麦当劳中国聚焦线下消费创新举措发布多个创新案例，包括“麦麦周末”创新消费项目；携手美团无人机，在深圳、上海落地的无人机配送服务，探索低空经济与餐饮消费场景融合的新模式；5000家LEED认证餐厅推动可持续消费；“麦麦主题社区”，探索社区更新与服务消费融合新模式等。　　顾磊说，作为扎根中国市场的消费品牌，麦当劳始终重视服务品质，致力于通过美味餐饮、舒适环境、便捷服务带来优质消费体验，与服贸会聚焦服务的理念相契合。希望通过服贸会开放共享的平台，分享来自麦当劳的创新举措，与行业伙伴共同挖掘线下消费的独特魅力，为消费者带来更具温度、更具活力的服务体验。(完)（文章来源：中国新闻网）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"hasMoreComments":false,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"isCrawlerRequest":true}