五粮液跨界世界杯隐藏款被炒至破万元二手平台价格最高涨超20倍专家：长效转化仍待观察｜一探_老虎社区_美港股上老虎

五粮液跨界世界杯隐藏款被炒至破万元二手平台价格最高涨超20倍专家：长效转化仍待观察｜一探

第一财经05-25

近期，五粮液跨界世界杯推出的联名盲盒引发关注。第一财经记者实地探访门店发现，这款盲盒的“隐藏款”极具稀缺性。据工作人员介绍，消费者需要整箱购买，且“百箱仅出五箱”的门槛，让个别款式直逼两万元天价。这种“一瓶难求”的现象也引爆了二手市场。记者在闲置平台上看到，目前这些联名隐藏款的价格普遍已达原价的2到3倍，部分极度稀缺的款式，其价格更是涨超20倍。传统酒企为何玩起“高端盲盒”？专家分析指出，五粮液...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

暂无评论

热议股票

7x24

全部

{"i18n":{"language":"zh_CN"},"data":{"share":"https://www.laohu8.com/m/news/2638530498?lang=zh_CN&edition=full","thumbnail":"","is_english":false,"pubTime":"2026-05-25 19:33","share_image_url":"https://static.laohu8.com/b0d1b7e8843deea78cc308b15114de44","id":"2638530498","market":"hk","top_or_hot":-1,"title":"五粮液跨界世界杯 隐藏款被炒至破万元 二手平台价格最高涨超20倍 专家：长效转化仍待观察｜一探","media":"第一财经","content":"<div>\n<p>近期，五粮液跨界世界杯推出的联名盲盒引发关注。第一财经记者实地探访门店发现，这款盲盒的“隐藏款”极具稀缺性。据工作人员介绍，消费者需要整箱购买，且“百箱仅出五箱”的门槛，让个别款式直逼两万元天价。这种“一瓶难求”的现象也引爆了二手市场。记者在闲置平台上看到，目前这些联名隐藏款的价格普遍已达原价的2到3倍，部分极度稀缺的款式，其价格更是涨超20倍。传统酒企为何玩起“高端盲盒”？专家分析指出，五粮液...</p>\n\n<a href=\"https://finance.sina.com.cn/jjxw/2026-05-25/doc-inhzchzh3494140.shtml\">网页链接</a>\n\n</div>\n","source":"sina","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>五粮液跨界世界杯 隐藏款被炒至破万元 二手平台价格最高涨超20倍 专家：长效转化仍待观察｜一探</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n五粮液跨界世界杯 隐藏款被炒至破万元 二手平台价格最高涨超20倍 专家：长效转化仍待观察｜一探\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-05-25 19:33 北京时间&nbsp;&nbsp;&nbsp;<a href=https://finance.sina.com.cn/jjxw/2026-05-25/doc-inhzchzh3494140.shtml><strong>第一财经</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>近期，五粮液跨界世界杯推出的联名盲盒引发关注。第一财经记者实地探访门店发现，这款盲盒的“隐藏款”极具稀缺性。据工作人员介绍，消费者需要整箱购买，且“百箱仅出五箱”的门槛，让个别款式直逼两万元天价。这种“一瓶难求”的现象也引爆了二手市场。记者在闲置平台上看到，目前这些联名隐藏款的价格普遍已达原价的2到3倍，部分极度稀缺的款式，其价格更是涨超20倍。传统酒企为何玩起“高端盲盒”？专家分析指出，五粮液...</p>\n\n<a href=\"https://finance.sina.com.cn/jjxw/2026-05-25/doc-inhzchzh3494140.shtml\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0819121731.USD","symbol_name":"HSBC GIF MANAGED SOLUTIONS ASIA FOCUSED GROWTH \"AC\" (USD) ACC","start_time":0,"source_url":"https://finance.sina.com.cn/jjxw/2026-05-25/doc-inhzchzh3494140.shtml","article_id":"2638530498","we_media_id":null,"thumbnails":[],"rights":{"source":"sina","url":"https://finance.sina.com.cn/jjxw/2026-05-25/doc-inhzchzh3494140.shtml","rn_cache_url":null,"customStyle":"body{padding-top:10px;}.art_tit_h1{#titleStyle#}a{#lv2TextColor#}.art_time, .art_cite{#sourceStyle#;} .art_cite{margin-left: 3px;}","selectors":".module-article, article","filters":"header, .voice2, .tags, #norm_qrcode_link_auto, .unfold-box, .action","directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2638530498","pubTimestamp":1779708780,"columns":[],"sourceInfo":{"source_id":"sina","name":"sina"},"weMediaInfo":null,"summary":"近期，五粮液跨界世界杯推出的联名盲盒引发关注。据工作人员介绍，消费者需要整箱购买，且“百箱仅出五箱”的门槛，让个别款式直逼两万元天价。记者在闲置平台上看到，目前这些联名隐藏款的价格普遍已达原价的2到3倍，部分极度稀缺的款式，其价格更是涨超20倍。专家分析指出，五粮液此举旨在精准触达重度受众人群，借助世界杯的热度吸引年轻消费者关注，进而承接第三季度白酒销售。","collect":0,"end_time":0,"defaultTopTitle":"sina.com.cn","property":[],"viewcount":null,"language":"zh","relate_stocks":{"83189":"易方达白酒-R","LU0819121731.USD":"HSBC GIF MANAGED SOLUTIONS ASIA FOCUSED GROWTH \"AC\" (USD) ACC","LU0370786039.SGD":"Fidelity Greater China A-SGD","LU1064130708.USD":"FULLERTON LUX FUNDS - CHINA A EQUITIES \"I\" (USD) ACC","LU2328871848.SGD":"Eastspring Investments - China A Shares Growth AS SGD","BK0164":"国企混改","LU0862451753.SGD":"JPMorgan Funds - Emerging Markets Dividend A (mth) SGD","03189":"易方达白酒","LU0572944931.SGD":"Janus Henderson Horizon China Opportunities A2 SGD","LU1808992512.USD":"AB ALL CHINA EQUITY PORTFOLIO \"A\" (USD) ACC","LU0890818403.SGD":"JPMorgan Funds - Emerging Markets Dividend A (mth) SGD-H","LU1781817850.SGD":"Blackrock Systematic China A-Share Opportunities A2 SGD-H","BK0196":"行业龙头","LU2097828557.USD":"AZ EQUITY CHINA \"A\" (USD) ACC","LU2097828631.EUR":"AZ EQUITY CHINA \"A\" (EUR) ACC","BK0215":"饮品","LU2097828714.EUR":"AZ EQUITY CHINA \"BAZ\" (EUR) ACC","LU1328615791.USD":"FULLERTON LUX FUNDS - ALL CHINA EQUITIES \"I\" (USD) ACC","LU1934453819.USD":"AB CHINA A SHARES EQUITY PORTFOLIO \"A\" (USD) ACC","LU2097828805.USD":"AZ EQUITY CHINA \"A-AZ\" (USD) ACC","LU1969619763.USD":"EASTSPRING INV CHINA A SHARES GROWTH \"A\" (USD) ACC","LU0327786744.USD":"Janus Henderson Horizon China Opportunities A2 USD","LU1979443071.USD":"AB CHINA A SHARES EQUITY PORTFOLIO \"AD\" (USDHDG) INC","LU1064131003.USD":"FULLERTON LUX FUNDS - CHINA A EQUITIES \"A\" (USD) ACC","BK0183":"MSCI概念","BK0188":"融资融券","BK0012":"证金概念","LU2097828474.EUR":"AZ EQUITY CHINA \"A\" (EUR) ACC A","000858":"五粮液","LU0048580855.USD":"富达大中华区A","BK0187":"一线龙头","BK0028":"国家队","LU0043850808.USD":"HSBC GIF ASIA EX JAPAN EQUITY \"AD\" INC","LU2148510915.USD":"FULLERTON LUX FUNDS - CHINA A EQUITIES \"R\" (USD) ACC","BK1610":"ETF&股票定投概念","LU0856984785.SGD":"HSBC GIF MANAGED SOLUTIONS ASIA FOCUSED GROWTH \"ACH\" (SGDHDG) ACC","LU1655091616.SGD":"JPMorgan Funds - China A-Share Opportunities A (acc) SGD","BK0175":"白马股","LU1580142542.USD":"Blackrock Systematic China A-Share Opportunities A2 USD"},"translate_title":"Wuliangye's cross-border World Cup hidden model was speculated to break 10,000 yuan, and the price of second-hand platform rose by more than 20 times. Experts: Long-term transformation remains to be seen | A probe","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"83189":1.5,"000858":1.5,"03189":1.5},"content_text":"近期，五粮液跨界世界杯推出的联名盲盒引发关注。第一财经记者实地探访门店发现，这款盲盒的“隐藏款”极具稀缺性。据工作人员介绍，消费者需要整箱购买，且“百箱仅出五箱”的门槛，让个别款式直逼两万元天价。这种“一瓶难求”的现象也引爆了二手市场。记者在闲置平台上看到，目前这些联名隐藏款的价格普遍已达原价的2到3倍，部分极度稀缺的款式，其价格更是涨超20倍。传统酒企为何玩起“高端盲盒”？专家分析指出，五粮液此举旨在精准触达重度受众人群，借助世界杯的热度吸引年轻消费者关注，进而承接第三季度白酒销售。其跨界逻辑成立，但高溢价背后，企业的投入产出是否合理、赛后如何保持长效转化，仍是关键考验。更现场、更财经，一探究竟！\n\n\n海量资讯、精准解读，尽在新浪财经APP","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"2","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"hasMoreComments":false,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"isCrawlerRequest":true}