10个月“八败两胜”！雷军复盘YU7与Model Y“对战”：错位竞争导致失利，输给全球销冠不丢人，现在已有绝对竞争力_老虎社区_美港股上老虎

10个月“八败两胜”！雷军复盘YU7与Model Y“对战”：错位竞争导致失利，输给全球销冠不丢人，现在已有绝对竞争力

每日经济新闻05-22

“小米YU7标准版23.35万元的售价，是我们咬着牙定的。”5月21日晚间，小米集团创始人、董事长兼首席执行官雷军在接受《每日经济新闻》记者采访时透露，该车最早的定价是23.99万元。　　同日，小米YU7标准版上市，较特斯拉Model Y后轮驱动版便宜3万元，再次向Model Y发起挑战。　　“看到大家对新车售价的期望值在22万元，我感觉大家完全不知道现在车企的成本压力有多大。未来两年内存价格会...

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Lei Jun's review YU7 and Model Y \"fight\": misaligned competition leads to loss, losing to the global sales crown is no shame, and now it has absolute competitiveness","themeId":null,"isJumpTheme":false,"ttsUrl":"https://static.tigerbbs.com/401b2f10554027d927a5cf5c17f46653","symbols_score_info":{"81810":0.6,"TSLR":0.6,"TEST":0.6,"09366":0.6,"TSLO":0.6,"TSLA":1.9,"07366":0.6,"TSLQ":0.6,"HXXD.SI":0.6,"TSLG":0.6,"TSL":0.6,"TSLI":0.6,"TLA":0.6,"TSII":0.6,"TSYY":0.6,"07766":0.6,"09766":0.6,"CRSH":0.6,"TSLL":0.6,"TSLP":0.6,"TSLW":0.6,"TSLS":0.6,"01810":1.97,"TSDD":0.6,"TESL":0.6,"TSLZ":0.6,"MIUmain":0.6,"TSLY":0.6,"TSLT":0.6,"XIACY":1.97},"content_text":"“小米YU7标准版23.35万元的售价，是我们咬着牙定的。”5月21日晚间，小米集团创始人、董事长兼首席执行官雷军在接受《每日经济新闻》记者采访时透露，该车最早的定价是23.99万元。　　同日，小米YU7标准版上市，较特斯拉Model Y后轮驱动版便宜3万元，再次向Model Y发起挑战。　　“看到大家对新车售价的期望值在22万元，我感觉大家完全不知道现在车企的成本压力有多大。未来两年内存价格会持续上涨，小米内部会有各种方法提效，尽量把成本压力消化掉，而不是转嫁给消费者。”雷军称。　　复盘YU7“八败两胜”，直言“输给特斯拉不丢人”　　随着标准版的上市，原YU7标准版改为长续航版，小米YU7形成标准版、长续航版、Pro版、Max版4个版本。“当时，我们觉得YU7的产品线过于复杂，就把4款配置改成了3款。但这样对YU7与Model Y的竞争并不利。”雷军解释。　　据雷军透露，2025年7月至2026年4月，小米YU7累计交付23.2万辆，而Model Y累计交付量达35.8万辆。“从我们造车第一天开始，米粉朋友和大众对我们的期待就是要超过特斯拉，但这个任务很难。不过，输给全球销冠不丢人。”雷军坦言。　　雷军表示，去年YU7发布时，成绩很“惊艳”，“当时我们认为有机会击败Model Y。但结果是，10个月下来，YU7在与Model Y的对战中，八败两胜”。　　在雷军看来，YU7销量低于Model Y的核心原因在于其产品线的错位竞争。“我们觉得，70%的Model Y用户选择了593公里续航版本，他们觉得500公里至600公里的续航日常通勤足够用。而我们主动砍掉了标准版，结果反而在配置对位上吃了亏。”雷军解释称，“后来经过仔细复盘以后，我们决定把YU7标准版加回来。这样一来YU7与Model Y就能用标准版对标准版，长续航对长续航。无论特斯拉怎么推‘五年0息’，我们都有绝对的竞争力。”　　同时，雷军也强调称，小米仍需认真向特斯拉学习，可能需要一年一年、一点一点地拉近差距。　　“跑纽北是进入国际市场必须要做的事”　　值得一提的是，就在5月19日，雷军宣布，小米YU7 GT跑出7分34秒931的成绩，刷新纽北SUV圈速纪录。“跑纽北，是为了验证车辆在各种极端环境中的稳定性，打磨各种弯道性能，以达到‘底盘扎实、质感高级、弯道又快又稳’的驾驶感受。”雷军认为。　　对于小米汽车坚持跑纽北的目的，小米集团副总裁、汽车CTO胡峥楠直言“小米不是为了证明什么”。“它是一个方法，不是一个目标。最初工程团队是反对去纽北的，因为没有经验，担心失败。但后面大家把这件事情想明白之后，还是坚定地要去做了。”胡峥楠回忆称。　　在胡峥楠看来，小米坚持跑纽北更重要的原因在于小米汽车要进入全球市场。“去纽北可能是我们未来进入国际市场，尤其是被国际用户认可、被国际同行尊敬，必须要去做的一件事情。”胡峥楠解释称。　　按照规划，小米汽车将于2027年正式进军国际市场，首站选择欧洲市场。在2026北京车展上，小米汽车首次对外披露了其欧洲研发中心的战略布局——小米汽车在慕尼黑设立欧洲研发中心，定位为高性能车、豪华车及高性能豪华车的设计能力中心。　　“我认为，智能生态已经是小米汽车与生俱来的属性，而我们需要真正加强的是把车造得性能卓越、安全可靠、质量过硬。在这些机械素质方面，欧洲拥有很强的底蕴和出色的技术积淀，所以我们希望吸纳全球的技术专家，真心实意地把这件事做到位。”雷军称。　　此外，前特斯拉上海工厂厂长、现任小米汽车副总裁兼汽车部参谋长宋钢也在当天首次公开亮相。“过去一年，小米汽车在生产交付体系上做了大量工作，将供应链爬坡速度和质量提升到了新水平。”宋钢在接受记者采访时称，小米汽车现在已具备很好的生产效率，后续目标是实现生产效率的进一步提升。　　针对消费者普遍担心的交付周期问题，雷军现场给出了明确回应：“现在下单购买YU7新车，大概需要等两三个月时间，有少量现车甚至两小时就能买到。但YU7 GT产能爬坡会比较困难，初期每个月大概只能交2400辆。”（文章来源：每日经济新闻）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"hasMoreComments":false,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"isCrawlerRequest":true}