广州麦当劳秒变“牡丹楼”当天就被拆？店员回应：是快闪活动_老虎社区_美港股上老虎

广州麦当劳秒变“牡丹楼”当天就被拆？店员回应：是快闪活动

21世纪经济报道04-21

最近，广州越秀区一家麦当劳突然火遍全网，全国首家“牡丹楼”麦当劳惊喜揭幕，凭借粤语谐音梗和满满的粤式风情圈粉无数，可让人意外的是，牌匾当天就被拆除。记者了解到挂上“牡丹楼”招牌是因为该店在进行快闪活动，推广4月22日将要上新的新品汉堡，但不少街坊依旧对这场趣味营销津津乐道，对于这种网络梗本地化的玩法大家也有着不同的看法。（文章来源：21世纪经济报道）

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