市值暴涨十倍的“库克时代”即将落幕：从3500亿到4万亿，苹果迎来新时代接力_老虎社区_美港股上老虎

市值暴涨十倍的“库克时代”即将落幕：从3500亿到4万亿，苹果迎来新时代接力

智通财经04-21

在接替史蒂夫·乔布斯 15 年后，蒂姆·库克正将苹果公司的最高领导权移交给硬件专家约翰·特努斯。这位即将卸任的首席执行官将留任执行董事长，他在任期内创造了前所未有的辉煌业绩。3.66 万亿美元库克掌舵期间，苹果市值增长了 3.66 万亿美元早在 2011 年，总部位于加利福尼亚州库比蒂诺的苹果公司就已经是一家极具影响力的公司，但在库克担任 CEO 期间，该公司的市值增长了十倍。2011 年 8 月...

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href=http://www.zhitongcaijing.com/content/detail/1431308.html><strong>智通财经</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>在接替史蒂夫·乔布斯 15 年后，蒂姆·库克正将苹果公司的最高领导权移交给硬件专家约翰·特努斯。这位即将卸任的首席执行官将留任执行董事长，他在任期内创造了前所未有的辉煌业绩。3.66 万亿美元库克掌舵期间，苹果市值增长了 3.66 万亿美元早在 2011 年，总部位于加利福尼亚州库比蒂诺的苹果公司就已经是一家极具影响力的公司，但在库克担任 CEO 期间，该公司的市值增长了十倍。2011 年 8 月...</p>\n\n<a href=\"http://www.zhitongcaijing.com/content/detail/1431308.html\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU2592432038.USD","symbol_name":"WELLINGTON MULTI-ASSET HIGH INCOME \"A\" (USD) 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万亿美元库克掌舵期间，苹果市值增长了 3.66 万亿美元早在 2011 年，总部位于加利福尼亚州库比蒂诺的苹果公司就已经是一家极具影响力的公司，但在库克担任 CEO 期间，该公司的市值增长了十倍。2011 年 8 月 24 日库克接手时，苹果市值略低于 3500 亿美元；随后，苹果率先多次刷新市值历史新高，目前市值为 4.01 万亿美元。苹果现在的市值大致相当于全球第五大经济体英国的经济规模。值得注意的是，尽管这一数字惊人，但仍不足以让苹果成为全球市值最高的企业，因为在 AI 时代，硅谷同行 Alphabet 和英伟达已跃居其前。699%截至 2025 年 9 月的财年，苹果净利润达到 1,120 亿美元，是 2010 年 9 月成就的 8 倍。尽管面临智能手机销售平台期、新冠危机、供应链混乱以及美国与苹果主要制造基地中国之间的地缘政治紧张局势，苹果依然实现了 699% 的利润增长。库克通过一系列补充设备扩展了初具规模的 iPhone 和 App Store 生态系统，包括各种尺寸的 iPad、多种价位的 Apple Watch 以及门类繁多的 Made for iPhone 配件。在他的领导下，苹果从未恢复以“i”开头的命名惯例，但他竭尽全力将这一产品组合的盈利潜力发挥到了极致。“当蒂姆·库克接手时，外界充满疑虑，”Gerber Kawasaki 财富与投资管理公司联合创始人兼 CEO 罗斯·格伯表示。但“多年来他做得非常出色。”苹果在今年 1 月报告称，其活跃设备装机量已超过 25 亿台。2016 年夏天，库克在员工会议上举起包装盒，宣布公司售出了第 10 亿部 iPhone。当时他表示：“我们从不追求销量最高，但始终致力于制造最好的、能改变世界的产品。”最近的假日季财报刷新了公司多项指标记录：营收、iPhone 销量以及服务业务收入。虽然库克在完全原创的产品领域并没有太多突破——Apple Car 项目已取消，Vision Pro 仍属小众——但他构建了一个极具凝聚力的生态系统，让用户不断回头。540 家零售店库克继承了世界上最受推崇的零售业务之一，并将其发扬光大。他在苹果的全球网络中增加了约 200 家门店，更重要的是，他大幅拓展了在中国大陆的版图。目前，苹果在中国重庆、广东、湖北、云南等地设有 50 家零售店，覆盖了这个全球最大的智能手机和个人电脑市场的更多消费者。苹果在中国的成功在美国科技巨头中脱颖而出，而谷歌和 Meta 等同行在很大程度上被排除在该市场的消费领域之外。1070 美元平均售价2017 年，苹果与三星电子做出了一个重大决定：测试智能手机 1000 美元的价格天花板。这两家全球领军企业推出的设备首次触及这一门槛，并在后续升级版中突破了这一限制。此后，苹果每年都会推出更昂贵的选项，随着 iPhone 向 Pro 和 Max 系列扩张，其平均售价逐年攀升。当年第一代 iPhone 因受补贴后 500 美元的价格过高，曾被时任微软 CEO 史蒂夫·鲍尔默嘲笑，而现代版本的 iPhone 价格通常是其两倍。据市场调研机构 IDC 数据，2011 年苹果 iPhone 的平均售价为 712 美元，而到 2025 年，这一数字已达到 1070 美元。库克主导了向更高价位的进军，这帮助苹果在今年的存储芯片短缺危机中，比那些更依赖廉价设备的中国竞争对手表现得更有韧性。环保库克在苹果内部倡导多项环保举措，包括扩大再生金属的使用、减少温室气体排放和精简过度包装。根据本月的环境报告，通过重新设计包装，苹果在过去五年中避免了 1.5 万吨塑料的使用，约相当于 5 亿个塑料瓶。据公司介绍，今年推出的新款 MacBook Neo 是苹果史上碳足迹最低的 MacBook，其 60% 的材料来自回收循环。不过，要实现到 2030 年在整个价值链实现碳中和的目标，苹果仍有大量工作要做。Apple ParkApple Park——这座乔布斯多年前构想的宏大且极具未来感的总部，在库克的领导下于 2017 年落成。这座占地 175 英亩的校园足以容纳 100 个美式足球场且绰绰有余，容纳了超过 1.2 万名员工，拥有 17 兆瓦的屋顶太阳能发电设施以及长达两英里的员工步道。据苹果介绍，园区内还设有果园、草坪和池塘，现在的苹果新产品发布视频习惯性地以此作为背景。截至 9 月底，苹果在全球拥有 16.6 万名员工，另有数百万人受雇于其产品的生产和供应链。6000 亿美元库克留下的重要遗产之一，是其去年承诺的 6000 亿美元美国投资计划。苹果表示，这是公司史上规模最大的投资计划，资金将用于支持 2 万个新职位、数据中心扩建、Apple Intelligence(苹果智能)基础设施以及在休斯敦生产服务器。这一声明也是库克与特朗普政府斡旋的一部分，旨在避免美国对进口 iPhone 征收惩罚性关税。作为继任者，特努斯必须履行库克的承诺，同时还要在苹果的本土利益与中国等关键海外市场利益之间取得微妙的平衡。","kind":"news","is_publish_news":true,"is_publish_highlight":true,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"hasMoreComments":false,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"isCrawlerRequest":true}