新款小米SU7，“融冰”比销量更重要_老虎社区_美港股上老虎

新款小米SU7，“融冰”比销量更重要

虎嗅网03-20

作者|王亚骏上市34分钟，锁单1.5万。这是新款小米SU7上市后交出的第一份成绩单。3月19日，在小米春季发布会上，新款小米SU7正式上市，售价区间21.99万至30.39万元。王传福、李想、何小鹏、王兴兴、张建勇和陈年出席了此次发布会。王传福、王兴兴、李想和何小鹏等嘉宾图源：小米发布会雷军对这款车的重视，不只体现在邀请知名企业家来助阵。3月，小米还公布了两位汽车品牌代言人，分别是短跑名将苏炳添...

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·03-20
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volume","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"81810":0.6,"HXXD.SI":0.6,"01810":1.95,"XIACY":1.95,"MIUmain":0.6},"content_text":"作者|王亚骏上市34分钟，锁单1.5万。这是新款小米SU7上市后交出的第一份成绩单。3月19日，在小米春季发布会上，新款小米SU7正式上市，售价区间21.99万至30.39万元。王传福、李想、何小鹏、王兴兴、张建勇和陈年出席了此次发布会。王传福、王兴兴、李想和何小鹏等嘉宾 图源：小米发布会雷军对这款车的重视，不只体现在邀请知名企业家来助阵。3月，小米还公布了两位汽车品牌代言人，分别是短跑名将苏炳添和艺人舒淇。此前，小米汽车未曾签约过代言人。在发布会上，雷军、舒淇、苏炳添站在新款小米SU7旁边；图源：小米发布会在发布会上，雷军称此举是为了“破圈”，让更多人知道这款车。得到如此支持力度的新款小米SU7，其成绩是否超越了前辈？相比于销量，这款车还有什么更重要的任务？本期《车圈脉动》Vol.23，来进行解析。新款小米SU7，不如初代惊艳新款小米SU7的第一份成绩单，并没有超越自己的前辈。34分钟锁单1.5万辆，这个数字其实已经足够亮眼。3月18日上市的小鹏P7新版型与新款小米SU7同为轿车，两者的售价区间也存在重合（20.38万至30.18万元），但该车型上市后一直未公布大定数或锁单数。不过和初代小米SU7比起来，新车的成绩就稍显逊色了。2024年3月28日，初代小米SU7上市，作为小米旗下的首款车型，它在上市后27分钟拿下了5万大定、24小时拿下了8.9万大定，一时间可谓震惊了整个汽车行业。当然，大定和锁单并非同一个概念。前者是指支付较大金额订金（小米的大定定金是5000元），以表达购买意向，如果消费者在犹豫期改变主意（小米的犹豫期是72小时），这笔钱可以退回；而后者是指已经确认车辆具体配置，订单进入生产排期，相当于真正的订单。不过我们依然可以将两者进行对比。在初代小米SU7上市后不久，华龙证券曾用40%的订单/大定转化率来计算真实的订单数。已知初代小米SU7上市后27分钟的成绩是5万大定，按照40%的转化率来计算，便是2万个订单。这个成绩从效率和数量上都优于“34分钟1.5万锁单”。此外还要考虑到，初代小米SU7是在2023年12月底的“小米汽车技术发布会”上亮相的，但此后官方始终未开启任何形式的预售、小定或盲订，仅于第二年3月下旬才开放了免费的“品鉴预约”（不可试驾、不收取订金），真正的订单收集是在3月底上市发布会后才开始。但新款小米SU7则是在今年1月7日就可以进行小订了。诚然，售价也是影响大定和锁单数的因素之一。但新款小米SU7全系比初代仅贵了4000元，整体未拉开档位级差距，且在三电、底盘、智驾、内饰和安全等方面都做了提升。故而价格因素在此次对比中权重并不大。“融冰”比销量更重要虽然新款小米SU7的初战成绩不如前辈，但考虑到小米本身的关注度和车型产品力，这款车依然有望在今年的竞争中搏取到可观的销量。虎嗅汽车认为，相比于销量，这款车还有一个更重要的任务，便是帮助小米汽车尽快走过“信任修复期”。3月17日，雷军在回应热点问题的视频中，对小米汽车过去两年进行了总结：“跌宕起伏，冰火两重天，所取得的成绩远超想象、所受到的关注也不可思议。”对于小米汽车而言，去年无疑是水火交融的一年。从销量上来看，小米汽车的表现其实足够亮眼。去年，小米共卖出了41.2万辆汽车，同比增长近200%，增速远超大盘。但是在去年的3月和10月，小米汽车旗下车型发生了两次重大事故；在5月，小米SU7 Ultra则陷入了“锁马力”和有关碳纤维双风道前舱盖的争议。这些事故和争议，为小米汽车引来了海量的安全性质疑，并极大损害了消费者的信任。据知名咨询机构杰兰路发布的研究报告，2025年下半年，小米在“百人青睐指数”方面，“不喜欢”的比例上升约 10 个百分点，“喜欢”比例下降超 10 个百分点，成为统计周期中变化幅度最突出的品牌之一。进入2026年后，雷军开始尝试通过直播的形式消解质疑、挽回信任。2月底，他还宣布重建“小米汽车安全顾问委员会”，并向全国各大专院校、科研院所的车辆安全专家，以及曾参与过国家事务调查召回的专家发出邀请，为小米汽车的安全进行多角度评估和把关。这些举措固然回应一定效果，但小米能否成功修复信任，还是要看新车型能否在消费者口中建立安全可靠的口碑。如果新款小米SU7顺利完成了此任务，带动小米汽车重回2024年的“火热”，在短期内无疑有助于其完成今年的销量目标（55万辆）。回顾去年走势可见，小米汽车的市场表现与其口碑高度联动：声量高涨时订单随之激增，信任受损时销量亦受拖累。小米汽车在去年6月后迎来了一波销量上涨，这是得益于小米YU7的发布，但在10月的事故发生后，其销量也出现了回落；数据来源：易车从长期来看，这个任务也事关未来小米汽车的整体布局能否顺利推进。今年是小米汽车最密集的产品发布期。据36氪报道，除了新款小米SU7外，小米汽车还计划在今年推出三款车，分别是SU7行政版、一款增程五座SUV和一款增程七座SUV。在国内车市，增程式SUV与家庭用车联系颇深。而小米在今年的产品规划，可以视为其试图打破“米粉圈层”，进入主流家庭市场的举措。如若成功，无疑可以帮助小米汽车进一步打开增长天花板。当然，“破圈”的前提是新款小米SU7成功建立良好的口碑，赢得消费者更多的信任。从这个角度来说，这款新车不容有失。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[{"id":544704597403016,"gmtCreate":1773993907631,"gmtModify":1773993910180,"author":{"id":"4197380509417102","authorId":"4197380509417102","name":"木雨四道风5","avatar":"https://community-static.tradeup.com/news/default-avatar.jpg","vip":1,"crmLevel":1,"crmLevelSwitch":0,"wearingBadges":[],"authorIdStr":"4197380509417102","idStr":"4197380509417102"},"htmlText":"xjb写","listText":"xjb写","text":"xjb写","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/544704597403016","repostId":2620378807,"repostType":2,"repost":{"id":"2620378807","kind":"news","pubTimestamp":1773988980,"share":"https://www.laohu8.com/m/news/2620378807?lang=zh_CN&edition=full","pubTime":"2026-03-20 14:43","market":"us","language":"zh","title":"新款小米SU7，“融冰”比销量更重要","url":"https://stock-news.laohu8.com/highlight/detail?id=2620378807","media":"虎嗅网","summary":"3月19日，在小米春季发布会上，新款小米SU7正式上市，售价区间21.99万至30.39万元。但新款小米SU7则是在今年1月7日就可以进行小订了。如果新款小米SU7顺利完成了此任务，带动小米汽车重回2024年的“火热”，在短期内无疑有助于其完成今年的销量目标。当然，“破圈”的前提是新款小米SU7成功建立良好的口碑，赢得消费者更多的信任。","content":"<html><body><p>作者|王亚骏</p><p>上市34分钟，锁单1.5万。这是新款<a href=\"https://laohu8.com/S/XIACY\">小米</a>SU7上市后交出的第一份成绩单。</p><p>3月19日，在<a href=\"https://laohu8.com/S/01810\">小米</a>春季发布会上，新款<a href=\"https://laohu8.com/S/81810\">小米</a>SU7正式上市，售价区间21.99万至30.39万元。王传福、李想、何小鹏、王兴兴、张建勇和陈年出席了此次发布会。</p><p><img src=\"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEXy8vJkA4prAAAACklEQVQI12NgAAAAAgAB4iG8MwAAAABJRU5ErkJggg==\"/></p><p>王传福、王兴兴、李想和何小鹏等嘉宾 图源：小米发布会</p><p>雷军对这款车的重视，不只体现在邀请知名企业家来助阵。3月，小米还公布了两位汽车品牌代言人，分别是短跑名将苏炳添和艺人舒淇。此前，小米汽车未曾签约过代言人。</p><p><img src=\"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEXy8vJkA4prAAAACklEQVQI12NgAAAAAgAB4iG8MwAAAABJRU5ErkJggg==\"/></p><p>在发布会上，雷军、舒淇、苏炳添站在新款小米SU7旁边；图源：小米发布会</p><p>在发布会上，雷军称此举是为了“破圈”，让更多人知道这款车。</p><p>得到如此支持力度的新款小米SU7，其成绩是否超越了前辈？相比于销量，这款车还有什么更重要的任务？本期《车圈脉动》Vol.23，来进行解析。</p><p><strong>新款小米SU7，不如初代惊艳</strong></p><p>新款小米SU7的第一份成绩单，并没有超越自己的前辈。</p><p>34分钟锁单1.5万辆，这个数字其实已经足够亮眼。3月18日上市的小鹏P7新版型与新款小米SU7<a href=\"https://laohu8.com/S/002835\">同为</a>轿车，两者的售价区间也存在重合（20.38万至30.18万元），但该车型上市后一直未公布大定数或锁单数。</p><p>不过和初代小米SU7比起来，新车的成绩就稍显逊色了。2024年3月28日，初代小米SU7上市，作为小米旗下的首款车型，它在上市后27分钟拿下了5万大定、24小时拿下了8.9万大定，一时间可谓震惊了整个汽车行业。</p><p>当然，大定和锁单并非同一个概念。前者是指支付较大金额订金（小米的大定定金是5000元），以表达购买意向，如果消费者在犹豫期改变主意（小米的犹豫期是72小时），这笔钱可以退回；而后者是指已经确认车辆具体配置，订单进入生产排期，相当于真正的订单。</p><p>不过我们依然可以将两者进行对比。</p><p>在初代小米SU7上市后不久，华龙证券曾用40%的订单/大定转化率来计算真实的订单数。</p><p>已知初代小米SU7上市后27分钟的成绩是5万大定，按照40%的转化率来计算，便是2万个订单。这个成绩从效率和数量上都优于“34分钟1.5万锁单”。</p><p>此外还要考虑到，初代小米SU7是在2023年12月底的“小米汽车技术发布会”上亮相的，但此后官方始终未开启任何形式的预售、小定或盲订，仅于第二年3月下旬才开放了免费的“品鉴预约”（不可试驾、不收取订金），真正的订单收集是在3月底上市发布会后才开始。但新款小米SU7则是在今年1月7日就可以进行小订了。</p><p>诚然，售价也是影响大定和锁单数的因素之一。但新款小米SU7全系比初代仅贵了4000元，整体未拉开档位级差距，且在三电、底盘、智驾、内饰和安全等方面都做了提升。故而价格因素在此次对比中权重并不大。</p><p><strong>“融冰”比销量更重要</strong></p><p>虽然新款小米SU7的初战成绩不如前辈，但考虑到小米本身的关注度和车型产品力，这款车依然有望在今年的竞争中搏取到可观的销量。</p><p>虎嗅汽车认为，相比于销量，这款车还有一个更重要的任务，便是帮助小米汽车尽快走过“信任修复期”。</p><p>3月17日，雷军在回应热点问题的视频中，对小米汽车过去两年进行了总结：“跌宕起伏，冰火两重天，所取得的成绩远超想象、所受到的关注也不可思议。”</p><p>对于小米汽车而言，去年无疑是水火交融的一年。</p><p>从销量上来看，小米汽车的表现其实足够亮眼。去年，小米共卖出了41.2万辆汽车，同比增长近200%，增速远超大盘。</p><p>但是在去年的3月和10月，小米汽车旗下车型发生了两次重大事故；在5月，小米SU7 Ultra则陷入了“锁马力”和有关碳纤维双风道前舱盖的争议。</p><p>这些事故和争议，为小米汽车引来了海量的安全性质疑，并极大损害了消费者的信任。据知名咨询机构杰兰路发布的研究报告，2025年下半年，小米在“百人青睐指数”方面，“不喜欢”的比例上升约 10 个百分点，“喜欢”比例下降超 10 个百分点，成为统计周期中变化幅度最突出的品牌之一。</p><p>进入2026年后，雷军开始尝试通过直播的形式消解质疑、挽回信任。2月底，他还宣布重建“小米汽车安全顾问委员会”，并向全国各大专院校、科研院所的车辆安全专家，以及曾参与过国家事务调查召回的专家发出邀请，为小米汽车的安全进行多角度评估和把关。</p><p>这些举措固然回应一定效果，但小米能否成功修复信任，还是要看新车型能否在消费者口中建立安全可靠的口碑。</p><p>如果新款小米SU7顺利完成了此任务，带动小米汽车重回2024年的“火热”，在短期内无疑有助于其完成今年的销量目标（55万辆）。回顾去年走势可见，小米汽车的市场表现与其口碑高度联动：声量高涨时订单随之激增，信任受损时销量亦受拖累。</p><p><img src=\"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEXy8vJkA4prAAAACklEQVQI12NgAAAAAgAB4iG8MwAAAABJRU5ErkJggg==\"/></p><p>小米汽车在去年6月后迎来了一波销量上涨，这是得益于小米YU7的发布，但在10月的事故发生后，其销量也出现了回落；数据来源：<a href=\"https://laohu8.com/S/BITA\">易车</a></p><p>从长期来看，这个任务也事关未来小米汽车的整体布局能否顺利推进。</p><p>今年是小米汽车最密集的产品发布期。据36氪报道，除了新款小米SU7外，小米汽车还计划在今年推出三款车，分别是SU7行政版、一款增程五座SUV和一款增程七座SUV。</p><p>在国内<a href=\"https://laohu8.com/S/01490\">车市</a>，增程式SUV与家庭用车联系颇深。而小米在今年的产品规划，可以视为其试图打破“米粉圈层”，进入主流家庭市场的举措。如若成功，无疑可以帮助小米汽车进一步打开增长天花板。</p><p>当然，“破圈”的前提是新款小米SU7成功建立良好的口碑，赢得消费者更多的信任。从这个角度来说，这款新车不容有失。</p></body></html>","source":"ifeng_tech","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>新款小米SU7，“融冰”比销量更重要</title>\n<style 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}\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n新款小米SU7，“融冰”比销量更重要\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-03-20 14:43 北京时间&nbsp;&nbsp;&nbsp;<a href=https://tech.ifeng.com/c/8reFQSlcVhQ><strong>虎嗅网</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>作者|王亚骏上市34分钟，锁单1.5万。这是新款小米SU7上市后交出的第一份成绩单。3月19日，在小米春季发布会上，新款小米SU7正式上市，售价区间21.99万至30.39万元。王传福、李想、何小鹏、王兴兴、张建勇和陈年出席了此次发布会。王传福、王兴兴、李想和何小鹏等嘉宾 图源：小米发布会雷军对这款车的重视，不只体现在邀请知名企业家来助阵。3月，小米还公布了两位汽车品牌代言人，分别是短跑名将苏炳添...</p>\n\n<a href=\"https://tech.ifeng.com/c/8reFQSlcVhQ\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"81810":"小米集团-WR","LU0823397103.USD":"BNP PARIBAS SUSTAINABLE ASIA EX-JAPAN EQUITY \"C\" (USD) ACC","BK1589":"北水核心资产","LU1328277881.USD":"MANULIFE GF DRAGON GROWTH FUND \"AA\" (USD) INC","LU0823426308.USD":"法巴中国股票基金","BK1193":"电脑硬件、储存设备及电脑周边","BK1618":"Manus概念股","LU0823397285.USD":"BNP PARIBAS SUSTAINABLE ASIA EX-JAPAN EQUITY \"C\" (USD) INC","LU1981816686.USD":"EASTSPRING INV ASIAN MULTI FACTOR EQUITY \"A\" (USD) ACC","LU0314109678.HKD":"MANULIFE GF DRAGON GROWTH \"AA\" (HKD) INC","LU0051755006.USD":"摩根大通中国A (dist)","LU1023057109.AUD":"BGF CHINA \"A2\" (AUDHDG) ACC","LU0449509016.USD":"HSBC GIF BRIC EQUITY \"AC\" (USD) ACC","LU0210526637.USD":"JPM CHINA \"A\" (USD) ACC","LU0572944931.SGD":"Janus Henderson Horizon China Opportunities A2 SGD","LU1481107354.HKD":"HSBC GIF HONG KONG EQUITY \"AD\" (HKD) INC","LU0326950275.SGD":"Schroder ISF 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ACC"},"source_url":"https://tech.ifeng.com/c/8reFQSlcVhQ","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2620378807","content_text":"作者|王亚骏上市34分钟，锁单1.5万。这是新款小米SU7上市后交出的第一份成绩单。3月19日，在小米春季发布会上，新款小米SU7正式上市，售价区间21.99万至30.39万元。王传福、李想、何小鹏、王兴兴、张建勇和陈年出席了此次发布会。王传福、王兴兴、李想和何小鹏等嘉宾 图源：小米发布会雷军对这款车的重视，不只体现在邀请知名企业家来助阵。3月，小米还公布了两位汽车品牌代言人，分别是短跑名将苏炳添和艺人舒淇。此前，小米汽车未曾签约过代言人。在发布会上，雷军、舒淇、苏炳添站在新款小米SU7旁边；图源：小米发布会在发布会上，雷军称此举是为了“破圈”，让更多人知道这款车。得到如此支持力度的新款小米SU7，其成绩是否超越了前辈？相比于销量，这款车还有什么更重要的任务？本期《车圈脉动》Vol.23，来进行解析。新款小米SU7，不如初代惊艳新款小米SU7的第一份成绩单，并没有超越自己的前辈。34分钟锁单1.5万辆，这个数字其实已经足够亮眼。3月18日上市的小鹏P7新版型与新款小米SU7同为轿车，两者的售价区间也存在重合（20.38万至30.18万元），但该车型上市后一直未公布大定数或锁单数。不过和初代小米SU7比起来，新车的成绩就稍显逊色了。2024年3月28日，初代小米SU7上市，作为小米旗下的首款车型，它在上市后27分钟拿下了5万大定、24小时拿下了8.9万大定，一时间可谓震惊了整个汽车行业。当然，大定和锁单并非同一个概念。前者是指支付较大金额订金（小米的大定定金是5000元），以表达购买意向，如果消费者在犹豫期改变主意（小米的犹豫期是72小时），这笔钱可以退回；而后者是指已经确认车辆具体配置，订单进入生产排期，相当于真正的订单。不过我们依然可以将两者进行对比。在初代小米SU7上市后不久，华龙证券曾用40%的订单/大定转化率来计算真实的订单数。已知初代小米SU7上市后27分钟的成绩是5万大定，按照40%的转化率来计算，便是2万个订单。这个成绩从效率和数量上都优于“34分钟1.5万锁单”。此外还要考虑到，初代小米SU7是在2023年12月底的“小米汽车技术发布会”上亮相的，但此后官方始终未开启任何形式的预售、小定或盲订，仅于第二年3月下旬才开放了免费的“品鉴预约”（不可试驾、不收取订金），真正的订单收集是在3月底上市发布会后才开始。但新款小米SU7则是在今年1月7日就可以进行小订了。诚然，售价也是影响大定和锁单数的因素之一。但新款小米SU7全系比初代仅贵了4000元，整体未拉开档位级差距，且在三电、底盘、智驾、内饰和安全等方面都做了提升。故而价格因素在此次对比中权重并不大。“融冰”比销量更重要虽然新款小米SU7的初战成绩不如前辈，但考虑到小米本身的关注度和车型产品力，这款车依然有望在今年的竞争中搏取到可观的销量。虎嗅汽车认为，相比于销量，这款车还有一个更重要的任务，便是帮助小米汽车尽快走过“信任修复期”。3月17日，雷军在回应热点问题的视频中，对小米汽车过去两年进行了总结：“跌宕起伏，冰火两重天，所取得的成绩远超想象、所受到的关注也不可思议。”对于小米汽车而言，去年无疑是水火交融的一年。从销量上来看，小米汽车的表现其实足够亮眼。去年，小米共卖出了41.2万辆汽车，同比增长近200%，增速远超大盘。但是在去年的3月和10月，小米汽车旗下车型发生了两次重大事故；在5月，小米SU7 Ultra则陷入了“锁马力”和有关碳纤维双风道前舱盖的争议。这些事故和争议，为小米汽车引来了海量的安全性质疑，并极大损害了消费者的信任。据知名咨询机构杰兰路发布的研究报告，2025年下半年，小米在“百人青睐指数”方面，“不喜欢”的比例上升约 10 个百分点，“喜欢”比例下降超 10 个百分点，成为统计周期中变化幅度最突出的品牌之一。进入2026年后，雷军开始尝试通过直播的形式消解质疑、挽回信任。2月底，他还宣布重建“小米汽车安全顾问委员会”，并向全国各大专院校、科研院所的车辆安全专家，以及曾参与过国家事务调查召回的专家发出邀请，为小米汽车的安全进行多角度评估和把关。这些举措固然回应一定效果，但小米能否成功修复信任，还是要看新车型能否在消费者口中建立安全可靠的口碑。如果新款小米SU7顺利完成了此任务，带动小米汽车重回2024年的“火热”，在短期内无疑有助于其完成今年的销量目标（55万辆）。回顾去年走势可见，小米汽车的市场表现与其口碑高度联动：声量高涨时订单随之激增，信任受损时销量亦受拖累。小米汽车在去年6月后迎来了一波销量上涨，这是得益于小米YU7的发布，但在10月的事故发生后，其销量也出现了回落；数据来源：易车从长期来看，这个任务也事关未来小米汽车的整体布局能否顺利推进。今年是小米汽车最密集的产品发布期。据36氪报道，除了新款小米SU7外，小米汽车还计划在今年推出三款车，分别是SU7行政版、一款增程五座SUV和一款增程七座SUV。在国内车市，增程式SUV与家庭用车联系颇深。而小米在今年的产品规划，可以视为其试图打破“米粉圈层”，进入主流家庭市场的举措。如若成功，无疑可以帮助小米汽车进一步打开增长天花板。当然，“破圈”的前提是新款小米SU7成功建立良好的口碑，赢得消费者更多的信任。从这个角度来说，这款新车不容有失。","news_type":1,"symbols_score_info":{"81810":0.6,"HXXD.SI":0.6,"01810":1.95,"XIACY":1.95,"MIUmain":0.6}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"}],"hasMoreComments":false,"newsSizeData":{"likeSize":0,"commentSize":1,"repostSize":1,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"isCrawlerRequest":true}