Westwing自有品牌入驻亚马逊，拓展全国家居市场渠道_老虎社区_美港股上老虎

Westwing自有品牌入驻亚马逊，拓展全国家居市场渠道

亿恩网03-11 09:59

Westwing将其自有品牌Westwing Collection入驻亚马逊，这一举措整合了公司通过市场平台扩张的战略，并将自有产品线的分销范围扩展至全国。Westwing Collection汇集了由品牌内部设计团队开发的家具和装饰配件，主打兼具功能性与美学、符合其家居装饰领域定位的原创产品。巴西CEO安德烈·马查多表示，入驻全球最大电商之一亚马逊是增长与渠道多元化战略的重要一步，旨在扩大品牌...

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