季度业绩前瞻 | 哔哩哔哩-W：广告增长强劲，游戏待发力，预测一季度营业收入74.16~75.00亿元，同比增长5.9%~7.1%_老虎社区_美港股上老虎

季度业绩前瞻 | 哔哩哔哩-W：广告增长强劲，游戏待发力，预测一季度营业收入74.16~75.00亿元，同比增长5.9%~7.1%

朝阳永续03-10

分业务来说：1) 广告业务：广告收入增速环比增加4.7个百分点至27.4%，AI广告预算同比增长约180%，新场景广告收入同比增长超60%。2) 游戏业务：本季度游戏收入同比下降14%，但自研新游《离鸭科夫》市场反响热烈，有望抵消高基数影响。3) 用户增长：日均活跃用户同比增长10%，月均活跃用户同比增长8%，用户日均使用时长同比增加8分钟。（注：本文内容基于朝阳永续AI技术生成，文中相关盈利预测...

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