麦当劳全球季度销售额超出预期价值赌注初见成效_老虎社区_美港股上老虎

麦当劳全球季度销售额超出预期价值赌注初见成效

环球市场播报02-12

麦当劳周三公布的第四季度全球可比销售额和利润均超过华尔街预期，原因是餐点优惠和强势营销促销吸引了预算紧张的美国食客，澳大利亚和英国的需求也保持坚挺。截至12月31日的三个月里，这家汉堡巨头的全球同店销售额增长了5.7%，超过了分析师平均预期的3.7%。麦当劳首席执行官克里斯-肯普辛斯基（Chris Kempczinski）在财报电话会议上说，越来越多的证据表明，这家总部位于芝加哥的公司的价值战略...

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