新增用户数创纪录、利润增长200%！“线上音乐巨头”Spotify“成功涨价”_老虎社区_美港股上老虎

新增用户数创纪录、利润增长200%！“线上音乐巨头”Spotify“成功涨价”

华尔街见闻02-11 07:57

涨价策略奏效，Spotify交出了一份令市场惊喜的成绩单。2月10日周二，全球流媒体音乐巨头Spotify公布了截至12月底的第四季度财报。数据显示，公司当季营收为45亿欧元，同比增长7%。Spotify第四季度净利润达到11.7亿欧元，较上年同期的3.67亿欧元增长两倍有余。每股收益录得4.43欧元，远高于FactSet调查分析师平均预期的2.71欧元。Spotify通过涨价策略成功实现了盈利...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

暂无评论

热议股票

7x24

全部

{"i18n":{"language":"zh_CN"},"data":{"share":"https://www.laohu8.com/m/news/2610667064?lang=zh_CN&edition=full","thumbnail":"","is_english":false,"pubTime":"2026-02-11 07:57","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"2610667064","market":"sg","top_or_hot":-1,"title":"新增用户数创纪录、利润增长200%！“线上音乐巨头”Spotify“成功涨价”","media":"华尔街见闻","content":"<div>\n<p>涨价策略奏效，Spotify交出了一份令市场惊喜的成绩单。2月10日周二，全球流媒体音乐巨头Spotify公布了截至12月底的第四季度财报。数据显示，公司当季营收为45亿欧元，同比增长7%。Spotify第四季度净利润达到11.7亿欧元，较上年同期的3.67亿欧元增长两倍有余。每股收益录得4.43欧元，远高于FactSet调查分析师平均预期的2.71欧元。Spotify通过涨价策略成功实现了盈利...</p>\n\n<a href=\"https://wallstreetcn.com/articles/3765447\">网页链接</a>\n\n</div>\n","source":null,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>新增用户数创纪录、利润增长200%！“线上音乐巨头”Spotify“成功涨价”</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n新增用户数创纪录、利润增长200%！“线上音乐巨头”Spotify“成功涨价”\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-02-11 07:57 北京时间&nbsp;&nbsp;&nbsp;<a href=https://wallstreetcn.com/articles/3765447><strong>华尔街见闻</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>涨价策略奏效，Spotify交出了一份令市场惊喜的成绩单。2月10日周二，全球流媒体音乐巨头Spotify公布了截至12月底的第四季度财报。数据显示，公司当季营收为45亿欧元，同比增长7%。Spotify第四季度净利润达到11.7亿欧元，较上年同期的3.67亿欧元增长两倍有余。每股收益录得4.43欧元，远高于FactSet调查分析师平均预期的2.71欧元。Spotify通过涨价策略成功实现了盈利...</p>\n\n<a href=\"https://wallstreetcn.com/articles/3765447\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU2362541513.USD","symbol_name":"WELLINGTON NEXT GENERATION GLOBAL EQUITY \"A\" (USD) ACC","start_time":0,"source_url":"https://wallstreetcn.com/articles/3765447","article_id":"2610667064","we_media_id":"1084101182","thumbnails":[],"rights":{"source":null,"url":"https://wallstreetcn.com/articles/3765447","rn_cache_url":null,"directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2610667064","pubTimestamp":1770767846,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"华尔街见闻","introduction":"追踪全球财经热点，精选影响您财富的资讯，投资理财必备神器！","home_visible":1,"id":"1084101182","head_image":"https://static.tigerbbs.com/66809d1f5c2e43e2bdf15820c6d6897e"},"summary":"Spotify第四季度财报显示，得益于涨价策略的成功执行，公司净利润同比激增两倍至11.7亿欧元，每股收益远超市场预期。同时，月活跃用户数创纪录地增加了3800万，达到7.51亿，证明了用户对价格调整的接受度。受此提振，公司股价大涨15%。新任管理层将2026年定义为“提升雄心之年”。","collect":0,"end_time":0,"defaultTopTitle":"","property":[],"viewcount":null,"language":"zh","relate_stocks":{"LU2362541513.USD":"WELLINGTON NEXT GENERATION GLOBAL EQUITY \"A\" (USD) ACC","LU2362540622.SGD":"WELLINGTON NEXT GENERATION GLOBAL EQUITY \"A\" (SGDHDG) ACC","LU1861215975.USD":"贝莱德新一代科技基金 A2","LU1804176565.USD":"EASTSPRING INV GLOBAL GROWTH EQUITY \"A\" (USD) ACC","BK4571":"数字音乐概念","LU1861220033.SGD":"Blackrock Next Generation Technology A2 SGD-H","BK4585":"ETF&股票定投概念","LU0056508442.USD":"贝莱德世界科技基金A2","LU1303367103.USD":"摩根大通多经理另类基金 A (acc)","LU2265009873.SGD":"Eastspring Investments - Global Growth Equity AS SGD-H","LU2098885051.SGD":"JPMorgan Funds - Multi-Manager Alternatives A (acc) SGD","LU1852331112.SGD":"Blackrock World Technology Fund A2 SGD-H","LU2250418816.HKD":"BGF WORLD TECHNOLOGY \"A\" (HKD) ACC","SPOT":"Spotify Technology S.A.","LU0786609619.USD":"高盛全球千禧一代股票组合Acc","BK4108":"电影和娱乐","BK4588":"碎股","BK4548":"巴美列捷福持仓","LU2360106780.USD":"BGF WORLD TECHNOLOGY \"A4\" (USD) INC","LU1983260115.SGD":"Janus Henderson Horizon Global Sustainable Equity A2 SGD-H","LU2362541273.HKD":"WELLINGTON NEXT GENERATION GLOBAL EQUITY \"A\" (HKD) ACC","LU2360107168.USD":"BGF NEXT GENERATION TECHNOLOGY \"A4\" (USD) INC","LU2290526834.HKD":"BGF NEXT GENERATION TECHNOLOGY \"A2\" (HKDHDG) ACC"},"translate_title":"Record number of new users, profit growth of 200%! \"Online music giant\" Spotify \"successfully raised prices\"","themeId":"","isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"SPOT":1.5},"content_text":"涨价策略奏效，Spotify交出了一份令市场惊喜的成绩单。2月10日周二，全球流媒体音乐巨头Spotify公布了截至12月底的第四季度财报。数据显示，公司当季营收为45亿欧元，同比增长7%。Spotify第四季度净利润达到11.7亿欧元，较上年同期的3.67亿欧元增长两倍有余。每股收益录得4.43欧元，远高于FactSet调查分析师平均预期的2.71欧元。Spotify通过涨价策略成功实现了盈利能力的爆发式增长，同时用户规模并未受损反而创下新高。截至12月底，其月活跃用户数达到7.51亿，季度新增用户3800万，创下历史纪录。付费订阅用户增加900万至2.9亿。这两项关键指标均超过了公司此前的内部预测。这一业绩表明，听众目前接受了更高的订阅价格。值得注意的是，作为其最大市场的美国，最新的价格上调（从11.99美元涨至12.99美元）于上个月才生效，尚未计入此次财报，暗示未来营收仍有增长空间。受业绩利好消息刺激，Spotify股价在周二纽约市场收盘时大涨约15%。尽管过去一年Spotify的股价表现并不尽如人意——下跌了近30%，而同期标普500指数上涨了18%——但此次财报发布后的股价暴涨显示出市场信心的回归。CEO：2026年是“提升雄心之年”近年来，Spotify在全球范围内推行涨价策略以寻求盈利，主要唱片公司也一直向平台施压，认为音乐订阅费用落后于通胀且低于视频服务。目前的订阅用户增长数据证明了该策略的有效性。公司CEO Alex Norström表示：“想到我们现在为全球超过四分之三的十亿人提供服务，这真是令人难以置信。”他将2025年称为“加速执行之年”，并将2026年定调为“提升雄心之年”。这是Alex Norström和Gustav Söderström作为新任联席首席执行官掌舵后的首个季度。联合创始人Daniel Ek已于1月转任执行主席。","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"hasMoreComments":false,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"isCrawlerRequest":true}