戴尔：AI营销对PC销售帮助不大_老虎社区_美港股上老虎

戴尔：AI营销对PC销售帮助不大

格隆汇01-26

戴尔已承认，AI营销对PC销售帮助不大。戴尔产品负责人Kevin Terwilliger表示：“在过去一年里，尤其从消费者角度来看，我们学到的一点是，他们并不是基于AI来做购买决策。”他还补充道：“事实上，我认为AI反而让他们更困惑，而不是帮助他们理解具体能带来什么效果。”

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