年销售额两年增长超8亿元，海天味业在拼多多拥抱新消费_老虎社区_美港股上老虎

年销售额两年增长超8亿元，海天味业在拼多多拥抱新消费

和讯网01-21

“伴随国民饮食结构向精细化和健康化升级，调味品的品类边界、使用场景正不断拓宽，除了传统煎、煮、炖、炒所需的调味品，现在根据不同烹饪场景，都能找到专属的调味方案。”在谈到中国调味品的十年变迁时，海天味业代表陈龙如此总结。作为中华老字号企业，海天味业已传承400余载岁月，是国人厨房里熟悉的“中国味”。近年来，借助新电商平台的兴起，海天味业正开启一系列变革，从产品研发、渠道优化、精细运营等维度，全面拥抱...

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