速卖通升级“超级品牌出海计划”，超八成亚马逊商家欲借其拓品牌新路_老虎社区_美港股上老虎

速卖通升级“超级品牌出海计划”，超八成亚马逊商家欲借其拓品牌新路

ITBEAR科技资讯01-20

一项针对广东产业带商家的最新调研显示，跨境电商领域正迎来新的布局调整。在参与调研的亚马逊卖家中，高达87%的商家计划将速卖通作为拓展海外市场的第二增长平台，这一数据反映出中国品牌出海策略的多元化趋势。速卖通于2025年推出的"超级品牌出海计划"升级版，通过重构出海成本体系，提出以亚马逊平台一半的运营成本为品牌创造新增量。该计划特别强调提升本地化服务能力，包括优化物流配送、支付结算和售后服务等...

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