硬刚携程美团？京东文旅再落子，关键在三个字_老虎社区_美港股上老虎

硬刚携程美团？京东文旅再落子，关键在三个字

上观新闻01-16

外卖战场的硝烟还未散去，京东又准备深耕文旅赛道。最新信息显示，北京京东文旅发展有限公司近日成立，法定代表人为张一泓，经营范围覆盖旅游、文化艺术交流及航空商务服务等多个领域。这是继2025年6月高调宣布“三年0佣金”进击酒旅市场后，京东的又一布局，标志着其进一步进军文旅市场。文旅市场蛋糕虽大，但分食者众，且强者恒强。据交银国际数据，2024年中国OTA（在线旅游）市场，携程系以71%的份额占据绝对...

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