全国范围内明日达！拼多多推出共享仓服务_老虎社区_美港股上老虎

全国范围内明日达！拼多多推出共享仓服务

亿邦动力01-15

【亿邦原创】1月15日消息，亿邦动力独家获悉，日前拼多多联合大型仓配服务商推出共享仓仓配服务，为商家提供仓储 + 履约一体化解决方案，实现全国范围次日达 / 后天达服务，帮助商家拓展流量、降低履约风险。此前，拼多多已经推出了“明日达”、“后日达”等承诺送达服务，其平台算法会根据历史订单达成情况计算出“周边区域”并动态调整，对消费者展示“明天达”“后天达”标签。商家可享受买家端专属标识和流量加权，...

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Pinduoduo launches shared warehouse service","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"PDD":1.97},"content_text":"【亿邦原创】1月15日消息，亿邦动力独家获悉，日前拼多多联合大型仓配服务商推出共享仓仓配服务，为商家提供仓储 + 履约一体化解决方案，实现全国范围次日达 / 后天达服务，帮助商家拓展流量、降低履约风险。此前，拼多多已经推出了“明日达”、“后日达”等承诺送达服务，其平台算法会根据历史订单达成情况计算出“周边区域”并动态调整，对消费者展示“明天达”“后天达”标签。商家可享受买家端专属标识和流量加权，促进买家下单转化。（承诺后天送达 延迟送达每单赔3元？近期拼多多将掏钱替商家赔付）就在不久前，拼多多还将商家考核指标由承诺送达时间改为承诺发货及揽收时间。这样一来，商家不再承担配送环节的风险（如运输过程中的延误），而是明确需要在发货和揽收阶段履约，极大降低了商家的经营不确定性和潜在的赔付成本。（拼多多“明日达”考核指标变了！商家只需保证发货揽收时效）据亿邦动力了解，不少商家都使用过上述服务，且有美妆商家在使用后订单增长超过70%。但问题在于，商家自有仓存在覆盖区域有限、截单时间较早的问题，会导致次日达服务覆盖范围和人群不足。所以，拼多多与大型仓配服务商合作，为商家提供共享仓发货能力及全国次日达 / 后天达的专项服务，涵盖仓储管理、订单履约、物流配送全流程，商家可自由选择仓库，并获得流量扶持与履约保障。同样地，参加上述服务的商品会在首页专区、百亿补贴专区、商品详情页、待支付页等页面展示 “明天达”“后天达”“承诺送达” 专属标识，享受流量加权，提升下单转化率。值得注意的是，商家加入平台与仓配服务商提供的共享仓后，相当于有了一层履约全托管保障。延迟发货、虚假发货、欺诈发货、延迟送达、虚假轨迹等履约违规，均由共享仓服务商承担违规（为消费者发券补偿），商家无需担责。不过，如果商家在店铺页面、商品页面、推广页面、客服聊天工具、直播等场景额外承诺更早发货时限，相关履约责任则由商家自行承担。目前，商家需要与服务商达成线下协议，获取货主编号，才能在商家后台进行相应的后续操作。据悉，商家后台的“发货管理 - 共享仓管理”功能，包含仓库管理、货品管理、共享仓商品管理、共享仓订单管理等核心模块。当下，消费者对电商服务的物流时效要求已经大幅提升，其他电商平台也纷纷卷入小时达甚至30分钟达的“即时零售大战”。更重要的是，拼多多的用户群已经从“五环外”渗透到一线城市，高净值用户对时效敏感。所以，尽管拼多多虽没有直接参与“即时零售大战”，但也需要打破“低效/慢递”的固有印象。现在，拼多多通过与服务商合作打造“共享仓”，介入物流履约环节，实际上是以“轻资产”模式撬动“重物流”体验。实际上，是以算法和流量置换了对物流时效的控制权，从而可以以较低的边际成本实现全国范围内的“次日达/后天达”。在此之前，商家虽然也能挂“明天达”的标签，但受限于商家自有仓的地理位置，该标签只能对周边区域的消费者展示（例如仓库在义乌，可能只有江浙沪用户能看到“明天达”）。但现在，通过共享仓体系（通常为多地分仓），商家可以实现货物的全国布点。对拼多多而言，则将原本局部的优质服务体验，标准化地复制到全国，一定程度上也可以提升全平台的GMV转化效率。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"hasMoreComments":false,"newsSizeData":{"likeSize":1,"commentSize":0,"repostSize":0,"favoriteSize":2,"likeStatus":false,"favoriteStatus":false},"isCrawlerRequest":true}