2025年中国电视出货量创下16年新低同比下滑8.5%_老虎社区_美港股上老虎

2025年中国电视出货量创下16年新低同比下滑8.5%

中国家电网01-12

1月12日，洛图科技(RUNTO)发布的年度报告显示，2025年中国电视市场在多重挑战下表现低迷，全年品牌整机出货量仅为3289.5万台，同比下降8.5%，创下2010年以来十六年新低。报告指出，市场走势呈现明显的前后分化：上半年受“国补”政策拉动，出货量微增1.4%;但下半年政策效应减弱、需求提前透支，出货量同比骤降16.9%。在产品趋势上，大屏化进程加速。2025年电视平均尺寸接近65英寸，...

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LED技术则在高端市场占据主导，2025年出货量达802万台，同比激增92.8%，海信、TCL等品牌引领的下一代技术正开辟新利润空间。市场格局方面，头部品牌集中度进一步提升。八大国产主流品牌及其子品牌合计出货量占比达94.1%，其中海信、TCL、小米、创维四大巨头占据77.8%的市场份额。外资品牌则持续边缘化，三星、索尼等四大品牌全年出货量跌破100万台。洛图科技预测，2026年中国电视市场出货量将进一步下滑8.4%至3012万台，而全球市场因大型体育赛事带动，预计实现0.6%的微幅增长。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"hasMoreComments":false,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"isCrawlerRequest":true}