苹果 iPhone 18 系列起售价有望不变，但大容量版本会涨价_老虎社区_美港股上老虎

苹果 iPhone 18 系列起售价有望不变，但大容量版本会涨价

IT之家01-07

IT之家 1 月 7 日消息，摩根士丹利（Morgan Stanley）最新发布的投资者报告显示，苹果在步入 2026 年之际，正面临严峻的硬件成本挑战。该机构基于对上游制造环节的深度摸排，指出自 2025 年末起，手机、个人电脑及服务器领域的上游供应日益紧张，导致原材料成本全面上扬。虽然苹果目前尚未调整终端售价，但随着 2026 年的到来，公司必须应对急剧升级的成本挑战。在各类涨价元凶中，...

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年之际，正面临严峻的硬件成本挑战。该机构基于对上游制造环节的深度摸排，指出自 2025 年末起，手机、个人电脑及服务器领域的上游供应日益紧张，导致原材料成本全面上扬。虽然苹果目前尚未调整终端售价，但随着 2026 年的到来，公司必须应对急剧升级的成本挑战。在各类涨价元凶中，存储芯片的影响最为关键。报告详细分析了苹果的库存状况：苹果此前以较优惠的合同价格储备了大量 NAND 闪存库存，但这批“红利”库存将在 2026 年初消耗殆尽。随着旧合同到期，新一轮采购协议将面临价格重置。同时，针对 2026 年硬件产品的 DRAM 内存定价谈判正在进行，供应商正试图大幅推高价格以贴近市场高位。若谈判对苹果不利，上涨的成本将直接冲击 iPhone 和 Mac 的物料成本结构。在芯片代工领域，先进制程晶圆的成本同样在攀升。不过，得益于苹果作为台积电（TSMC）核心客户的战略地位及巨大的订单规模，其面临的涨价幅度相比其他竞争对手要小。尽管如此，摩根士丹利强调，下一代芯片制程节点的成本基数本身就在增加，即便苹果能通过优化芯片设计（如提高裸片效率）来抵消部分影响，但定制芯片成本的上升仍将波及几乎所有主要产品线。面对成本浪潮，苹果的应对策略将直接影响消费者钱包。IT之家援引博文介绍，苹果拥有比大多数厂商更高的利润率空间，因此未必会直接提高产品的“起售价”（Sticker Prices）。然而，为了转嫁压力并维持利润水平，苹果极可能在“配置升级”上做文章。对于计划购买 Mac 或 iPhone 的用户而言，这意味着虽然入门款价格可能保持稳定，但选配更大内存或更高存储空间的费用将变得更加昂贵。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"0","news_tag":"productRelease","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"hasMoreComments":false,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"isCrawlerRequest":true}