戴尔高管坦言：消费者实际不在乎AI 过度营销适得其反_老虎社区_美港股上老虎

戴尔高管坦言：消费者实际不在乎AI 过度营销适得其反

IT之家01-08

IT之家 1 月 8 日消息，科技媒体 PC Gamer 昨日（1 月 7 日）发布博文，报道称在 CES 2026 展会期间，戴尔公开指出，普通消费者在购买个人电脑（PC）时，实际上并不在意人工智能（AI）功能。IT之家援引博文介绍，戴尔产品负责人凯文・特威利格（Kevin Terwilliger）在接受采访时直言不讳地指出，公司通过这一年的观察学到，消费者并不会基于 AI 功能来制定购买决策。...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

暂无评论

热议股票

7x24

全部

{"i18n":{"language":"zh_CN"},"data":{"share":"https://www.laohu8.com/m/news/2601387530?lang=zh_CN&edition=full","thumbnail":"","is_english":false,"pubTime":"2026-01-08 07:28","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"2601387530","market":"us","top_or_hot":-1,"title":"戴尔高管坦言：消费者实际不在乎AI 过度营销适得其反","media":"IT之家","content":"<div>\n<p>IT之家 1 月 8 日消息，科技媒体 PC Gamer 昨日（1 月 7 日）发布博文，报道称在 CES 2026 展会期间，戴尔公开指出，普通消费者在购买个人电脑（PC）时，实际上并不在意人工智能（AI）功能。IT之家援引博文介绍，戴尔产品负责人凯文・特威利格（Kevin Terwilliger）在接受采访时直言不讳地指出，公司通过这一年的观察学到，消费者并不会基于 AI 功能来制定购买决策。...</p>\n\n<a href=\"https://tech.ifeng.com/c/8pjpqp2mPtv\">网页链接</a>\n\n</div>\n","source":"ifeng_tech","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>戴尔高管坦言：消费者实际不在乎AI 过度营销适得其反</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n戴尔高管坦言：消费者实际不在乎AI 过度营销适得其反\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-01-08 07:28 北京时间&nbsp;&nbsp;&nbsp;<a href=https://tech.ifeng.com/c/8pjpqp2mPtv><strong>IT之家</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>IT之家 1 月 8 日消息，科技媒体 PC Gamer 昨日（1 月 7 日）发布博文，报道称在 CES 2026 展会期间，戴尔公开指出，普通消费者在购买个人电脑（PC）时，实际上并不在意人工智能（AI）功能。IT之家援引博文介绍，戴尔产品负责人凯文・特威利格（Kevin Terwilliger）在接受采访时直言不讳地指出，公司通过这一年的观察学到，消费者并不会基于 AI 功能来制定购买决策。...</p>\n\n<a href=\"https://tech.ifeng.com/c/8pjpqp2mPtv\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0211326839.USD","symbol_name":"TEMPLETON GLOBAL INCOME \"A\" (USD) INC","start_time":0,"source_url":"https://tech.ifeng.com/c/8pjpqp2mPtv","article_id":"2601387530","we_media_id":null,"thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2601387530","pubTimestamp":1767828496,"columns":[],"sourceInfo":{"source_id":"ifeng_tech","name":"凤凰网财经"},"weMediaInfo":null,"summary":"IT之家 1 月 8 日消息，科技媒体 PC Gamer 昨日 发布博文，报道称在 CES 2026 展会期间，戴尔公开指出，普通消费者在购买个人电脑时，实际上并不在意人工智能功能。IT之家援引博文介绍，戴尔产品负责人凯文特威利格在接受采访时直言不讳地指出，公司通过这一年的观察学到，消费者并不会基于 AI 功能来制定购买决策。基于这一市场洞察，戴尔并未完全放弃 AI 技术的研发，但已决定停止“言必称 AI”的营销方式。","collect":0,"end_time":0,"defaultTopTitle":"ifeng.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"LU0211326839.USD":"TEMPLETON GLOBAL INCOME \"A\" (USD) INC","BK4170":"电脑硬件、储存设备及电脑周边","LU0496365809.HKD":"TEMPLETON GLOBAL INCOME \"A\" (HKD) INC (Q)","LU0211326755.USD":"TEMPLETON GLOBAL INCOME \"A\" (USD) ACC","DELL":"戴尔","LU1823568750.SGD":"Fidelity Global Technology A-ACC SGD","BK4543":"AI","LU0310800965.SGD":"FTIF - Templeton Global Balanced A Acc SGD","LU0976567544.SGD":"FTIF - Templeton Global Income A Mdis SGD-H1","BK4585":"ETF&股票定投概念","LU0267386448.USD":"FIDELITY FIRST ALL COUNTRY WORLD \"A\" (USD) INC","LU1235294995.USD":"FIDELITY GLOBAL TECHNOLOGY \"A\" (USDHDG) ACC","LU1267930227.SGD":"TEMPLETON GLOBAL BALANCED \"AS\" (SGD) ACC A","BK4535":"淡马锡持仓","BK4515":"5G概念","LU1046421795.USD":"富达环球科技A-ACC","LU0128525689.USD":"TEMPLETON GLOBAL BALANCED \"A\"(USD) ACC","BK4588":"碎股","LU0052756011.USD":"TEMPLETON GLOBAL BALANCED \"A\" (USD) INC"},"translate_title":"Dell executives say frankly: Consumers actually don't care about AI, excessive marketing is counterproductive","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"DELL":1.92},"content_text":"IT之家 1 月 8 日消息，科技媒体 PC Gamer 昨日（1 月 7 日）发布博文，报道称在 CES 2026 展会期间，戴尔公开指出，普通消费者在购买个人电脑（PC）时，实际上并不在意人工智能（AI）功能。IT之家援引博文介绍，戴尔产品负责人凯文・特威利格（Kevin Terwilliger）在接受采访时直言不讳地指出，公司通过这一年的观察学到，消费者并不会基于 AI 功能来制定购买决策。特威利格强调：“事实上，我认为 AI 给用户带来的困惑，可能多于它所能提供的帮助，它并不能帮助用户理解具体的应用成果。”基于这一市场洞察，戴尔并未完全放弃 AI 技术的研发，但已决定停止“言必称 AI”的营销方式。特威利格澄清，公司意识到无休止地推销 AI 概念，并不能帮助卖出更多电脑，甚至可能产生反作用。因此，戴尔今年的 CES 宣传重点已从去年的“AI 至上”明显转移，更多地回归到了用户实际关心的功能与体验上。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"hasMoreComments":false,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"isCrawlerRequest":true}