“得中国市场者得天下”，2025年这十部好莱坞电影亏惨了_老虎社区_美港股上老虎

“得中国市场者得天下”，2025年这十部好莱坞电影亏惨了

澎湃新闻2025-12-28

2025年初的《哪咤之魔童闹海》与年末的《疯狂动物城2》，两部动画大片掀起的观影狂潮，或许会给人留下这一年全球电影市场表现还不错的印象。就数据方面来看，目前2025年的全球票房总额尚未出台，预估在320亿美元至330亿美元之间，相比2024年的278.5亿美元的确有所增长。不过，除了头部影片之外，2025年亏损的好莱坞大片同样不在少数。不论是行业的龙头老大迪士尼，还是整体业绩不错的华纳兄弟，又或是...

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href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251228091022a4807d5c&s=b><strong>澎湃新闻</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>2025年初的《哪咤之魔童闹海》与年末的《疯狂动物城2》，两部动画大片掀起的观影狂潮，或许会给人留下这一年全球电影市场表现还不错的印象。就数据方面来看，目前2025年的全球票房总额尚未出台，预估在320亿美元至330亿美元之间，相比2024年的278.5亿美元的确有所增长。不过，除了头部影片之外，2025年亏损的好莱坞大片同样不在少数。不论是行业的龙头老大迪士尼，还是整体业绩不错的华纳兄弟，又或是...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251228091022a4807d5c&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"WBD","symbol_name":"WARNER BROS DISCOVERY 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2025","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"AMZN":0.9,"DRAG":0.6,"ASHS":0.6,"CWEB":0.6,"ASHR":0.6,"DIS":1.92,"KWEB":0.6,"MCHI":0.6,"WBD":0.9,"FXI":0.6,"CHAU":0.6,"USAW.SI":0.6,"CQQQ":0.6},"content_text":"2025年初的《哪咤之魔童闹海》与年末的《疯狂动物城2》，两部动画大片掀起的观影狂潮，或许会给人留下这一年全球电影市场表现还不错的印象。就数据方面来看，目前2025年的全球票房总额尚未出台，预估在320亿美元至330亿美元之间，相比2024年的278.5亿美元的确有所增长。不过，除了头部影片之外，2025年亏损的好莱坞大片同样不在少数。不论是行业的龙头老大迪士尼，还是整体业绩不错的华纳兄弟，又或是完成易主的派拉蒙，以及近年有些走背运的狮门影业，当然也少不了新贵亚马逊米高梅，都少不了当几回冤大头。在当下的好莱坞体系中，一部影片盈亏与否，早已不能简单对比制作成本与票房收入之间的差额。首先，宣发费用就不可忽略，如今一部主流商业大片的宣发费用约为制作成本的 50%至100%，而超级大片与顶级IP，如漫威电影、迪士尼真人大片、暑期与假日档的动画电影等其宣发费用更是高达制作成本的70%至100%。而收入方面，虽然包含流媒体、电视版权、数字发行、周边授权等，但好莱坞大片最主要的盈利依旧来自票房。票房也不是悉数落尽出品方的口袋，其中有50%至75%要归院线或当地发行商所有。因此，一部好莱坞大片的全球票房需要达到制作成本的 2.5倍至3倍，才可能盈利。如此计算的话，以下这些在2025年登场的好莱坞电影，都不过是在赔本赚吆喝。值得一提的是，排在2025年全球票房榜头两位的《哪咤之魔童闹海》（21.5亿美元）和《疯狂动物城2》（12.9亿美元），充分反映了得中国市场者得天下。而以下这十部亏损的好莱坞电影中，绝大多数的中国内地票房并不理想，似乎也进一步印证了这一规律。《白雪公主》（迪士尼）中国内地票房：931.9万元人民币一部《疯狂动物城2》让迪士尼赚得盆满钵满，但这家好莱坞大厂在2025年亏得找不到家的片子也为数少数，首当其冲的就是真人版《白雪公主》。虽然这部电影由迪士尼自家出品的动画改编而成，但它的诞生过程跟美丽梦幻毫不沾边，简直堪称多灾多难。先是瑞秋·齐格勒的选角引发了争议，再加上她对于原著的评价，以及片中七个小矮人的呈现方式，更是引发网友激烈的讨论；之后的拍摄又遇上疫情，制作周期和上映日期一再延宕；经过补拍之后，该片的制作费用也一路推高到2.7亿美元。上映之后，观众不买账不说，瑞秋·齐格勒和盖尔·加朵因为政治理念不同而互不理睬的小道消息也甚嚣尘上。最终，该片的全球票房仅2.05亿美元。算上大约1.1亿美元的宣发费用，迪士尼单在这一部电影上就要亏掉2亿美元以上。《编号17》（华纳兄弟）中国内地票房：1620万元人民币《寄生虫》在奥斯卡奖上的大获全胜，没能为导演奉俊昊带来好运。他煞费苦心改编的科幻题材新作《编号17》耗资1.18亿美元，但全球票房仅1.33亿美元，是2025年华纳发行的影片中，为数不多亏损超1亿美元的。《美国队长4》（迪士尼）中国内地票房：1.04亿元人民币如果按《美国队长4》对外公布的1.8亿美元制作成本来算，它拿到的4.15亿美元全球票房将收支相抵。不过，算上补拍费用和宣发成本，最终的费用很可能高达4亿美元。更糟糕的是，它的票房不济表明：新一任美国队长山姆·威尔逊没法为这个系列带来更多的观众，也难怪在《复仇者联盟5》里，罗素兄弟又把老美队史蒂夫·罗格斯给叫了回来。《雷霆特攻队*》（迪士尼）中国内地票房：1.16亿元人民币从不少观众不错的反馈来看，很难相信《雷霆特攻队*》的全球票房最终只有3.85亿美元。1.8亿美元制作成本，加上超过1亿美元的宣发费用，至少需要4.5亿美元至5亿美元才能回本。再考虑影院要分走约一半的票房收入，迪士尼预计净亏损接近1亿美元。别忘了，这可是一部漫威电影。它也再次证明了超级英雄里的散兵游勇，确实很难在票房上掀起水花。《疾速追杀：芭蕾杀姬》（狮门影业）中国内地票房：5325.6元人民币随着观众对于系列作品的审美疲劳，过往“大树底下好乘凉”的规律也不再适用。作为《疾速追杀》的衍生作品，单以影片看上去的制作规模而论，1亿美元的全球票房不能算差。不过，这部电影的成本却不像它看上去的那么便宜，也达到了9000万美元。如此一来，狮门影业只能把这些年靠着《疾速追杀》打下的江山，再吐一点出来。《地球特派员》（迪士尼）中国内地票房：2821.7元人民币曾几何时，皮克斯制作的动画电影几乎每一部都是票房灵丹。然而，近年来，这项铁律不断动摇，到了2025年，更是显露瓦解的迹象。《地球特派员》一上映，就创下皮克斯的最差开画纪录，也预示它的票房走势不容乐观。最终，该片的全球票房仅1.54亿美元，而它的制作成本则高达2亿美元。《碟中谍8：最终清算》（派拉蒙）中国内地票房：4.64亿元人民币单看《碟中谍8》在全球拿到的5.4亿美元票房，其实不算糟糕。问题在于，它的制作费用高达令人咋舌的4亿美元。主演阿汤哥的高标准严要求注定这不会是一部“便宜”的电影；谁曾想前期拍摄遇上疫情，一直是拍拍停停；之后又遇上两次令整个行业停摆的大罢工，成本就如雪球一般越滚越大。算上约1亿美元的宣发费用，再考虑院线分走约一半的票房收入，派拉蒙压根没办法靠这个大IP实现收支平衡，只能说少亏当赢。《会计刺客2》（亚马逊米高梅）中国内地票房：499.1万元人民币8000万美元的制作成本换回1亿美元的全球票房。亏钱是百分百的，但相信亚马逊米高梅也是不在乎的，毕竟他们出品的电影能赚钱才是意料之外，亚马逊购物网站和流媒体平台才是集团的主营业务。所以，就算有《会计刺客3》也不奇怪。《创：战神》（迪士尼）中国内地票房：3341.9万元人民币虽然《创》这个绵延超过四十年的IP不乏死忠粉，但该系列的票房一直就难有起色。奈何迪士尼偏不信邪，非要又一次让它复活。最终，2.2亿美元的制作成本，只换回1.41亿美元的全球票房，无疑也将这个IP再度送入漫长的休眠期。《猎杀游戏》（派拉蒙）中国内地票房：643.3万元人民币旧瓶装新酒，新酒却不如老酒醇香，而且还售价不菲。耗资1.1亿美元制作的《过关斩将》，只收获6861万美元全球票房。冤大头派拉蒙最后的亏损额很可能超过1亿美元。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"hasMoreComments":false,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"isCrawlerRequest":true}