小米中国区业绩承压调整策略：承担损失关低效店，聚焦资源提人效_老虎社区_美港股上老虎

小米中国区业绩承压调整策略：承担损失关低效店，聚焦资源提人效

ITBEAR科技资讯2025-12-11

近期，小米中国区正经历一系列深度调整，以应对当前业务面临的挑战。据内部人士透露，小米中国区总裁王晓雁已直接介入运营，推动多轮人事变动，涉及汽车、大家电等核心业务板块的关键岗位。这一系列动作被视为小米应对市场压力的重要举措。业务调整的直接导火索是订单增速放缓带来的库存压力。数据显示，小米汽车、手机及大家电三大业务线近期均出现订单增长乏力现象，导致部分产品库存积压。为缓解这一状况，小米决定暂缓新零售...

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href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251211055726953654ee&s=b><strong>ITBEAR科技资讯</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>近期，小米中国区正经历一系列深度调整，以应对当前业务面临的挑战。据内部人士透露，小米中国区总裁王晓雁已直接介入运营，推动多轮人事变动，涉及汽车、大家电等核心业务板块的关键岗位。这一系列动作被视为小米应对市场压力的重要举措。业务调整的直接导火索是订单增速放缓带来的库存压力。数据显示，小米汽车、手机及大家电三大业务线近期均出现订单增长乏力现象，导致部分产品库存积压。为缓解这一状况，小米决定暂缓新零售...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251211055726953654ee&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0143863198.USD","symbol_name":"CT (LUX) I GLOBAL EMERGING MARKET EQUITIES\"AU\" (USD) 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efficiency","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"81810":0.6,"HXXD.SI":0.6,"01810":1.95,"MIUmain":0.6,"XIACY":1.95},"content_text":"近期，小米中国区正经历一系列深度调整，以应对当前业务面临的挑战。据内部人士透露，小米中国区总裁王晓雁已直接介入运营，推动多轮人事变动，涉及汽车、大家电等核心业务板块的关键岗位。这一系列动作被视为小米应对市场压力的重要举措。业务调整的直接导火索是订单增速放缓带来的库存压力。数据显示，小米汽车、手机及大家电三大业务线近期均出现订单增长乏力现象，导致部分产品库存积压。为缓解这一状况，小米决定暂缓新零售渠道扩张计划，转而对现有小米之家门店进行结构性优化。具体措施包括关闭2025年前开设的、长期处于亏损状态的低效门店，将资源集中投入至具备增长潜力的优质门店。据知情人士透露，此次门店调整涉及约2726万元的一次性损失，但预计可为合作伙伴每年减少超过7246万元的持续亏损。调整后的门店网络将更聚焦于核心商圈和消费力较强的区域，以提升单店运营效率。对于消费者而言，若发现周边小米之家突然关闭，很可能该门店属于被优化的范畴。在门店调整的同时，小米汽车业务线也启动了人员结构优化。原有的人员配置方案（1名店长、2名主管及11名销售人员）将调整为精简版（1名店长、1名主管及5名销售人员）。这一改变旨在通过提升人均效能，降低运营成本，同时保持门店服务能力。分析认为，此举或与小米汽车业务进入稳定运营期后的成本管控需求有关。值得关注的是，小米此次调整并非简单的收缩战略。此前大规模扩张线下渠道虽取得显著成效，但随着\"人车家\"生态战略的推进，部分早期开设的门店已无法充分展示小米全生态产品。此次优化被视为小米为构建更高效的零售体系铺路，通过淘汰低效门店，为未来展示汽车、家电、手机等全场景产品创造条件。尽管短期可能带来阵痛，但长期来看有助于提升品牌整体竞争力。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"hasMoreComments":false,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"isCrawlerRequest":true}