麦当劳AI圣诞广告翻车：遭全网群嘲，关评后直接下架_老虎社区_美港股上老虎

麦当劳AI圣诞广告翻车：遭全网群嘲，关评后直接下架

IT之家2025-12-10

上个月可口可乐公司发布了一则使用人工智能生成工具制作的圣诞广告，这则广告因负面原因在网上迅速走红后，可口可乐随后将其删除。近日，麦当劳步可口可乐后尘，在节日季推出了一支全新的人工智能生成广告。该广告描绘了人们在年末节日期间遭遇的各种糟糕、烦人乃至不尽如人意的场景。这一创意本身其实颇具幽默感，但由于其明显由 AI 生成，观感生硬，令人难以真正欣赏。这则广告展示了由 AI 生成的人物接连遭遇各种冬季...

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10 位内部 AI 与后期制作专家在‘园艺俱乐部’（The Gardening Club）与导演紧密协作。每一镜头都经过一套高度工程化的工具链处理：真实的 Google Earth 素材、高级风格迁移技术、像素级照片修复、定制 LoRA 模型、ControlNet 控制网络、专门构建的 ComfyUI 流程图，以及成千上万次精准引导的迭代。接下来是合成、光影平衡、物理修正、伪影去除，最终在 Flame 软件中完成精修。我们生成的内容如同每日样片拍摄了数千条素材，再像任何高水准影视制作一样进行剪辑打磨。这并非一次 AI 炫技，而是一部真正的影片。我希望更多人能理解这一点：魔法并非来自技术本身，而是来自背后团队，那些不断推动、质疑、实验、对着崩溃的模型破口大骂、解决看似无解难题，并坚持到每一帧都具备电影质感才肯罢休的人们。在我看来，这支广告绝非一时新奇或应景的小实验，而是更宏大趋势的明证：当精湛技艺与先进技术以明确意图结合时，便能创造出真正具有电影感的作品。所以，不，这部影片不是 AI 制作的，是我们做的。”\n\n美股频道更多独家策划、专家专栏，免费查阅>>\n\r\n            责任编辑：栎树","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"hasMoreComments":false,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"isCrawlerRequest":true}