奈飞收购华纳兄弟，重塑好莱坞格局的“世纪交易”_老虎社区_美港股上老虎

奈飞收购华纳兄弟，重塑好莱坞格局的“世纪交易”

华尔街见闻12-06

奈飞以720亿美元收购华纳兄弟探索公司的影视制作和流媒体资产，这笔交易将全球最大的流媒体平台与好莱坞最古老的制片厂之一合并，重塑整个娱乐产业格局。据华尔街见闻文章，这笔交易结束了持续数周的竞购战，派拉蒙天际和康卡斯特均未能竞得该资产。12月5日，据彭博报道，华纳兄弟探索公司拥有HBO Max流媒体服务，以及包括"神奇女侠""哈利·波特"和"蝙蝠侠"在内的庞大电影资产库。该交易预计将产生20亿至...

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Max流媒体服务，以及包括\"神奇女侠\"\"哈利·波特\"和\"蝙蝠侠\"在内的庞大电影资产库。该交易预计将产生20亿至...</p>\n\n<a href=\"https://wallstreetcn.com/articles/3760840\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU1720051108.HKD","symbol_name":"ALLIANZ GLOBAL ARTIFICIAL INTELLIGENCE \"AT\" (HKD) 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landscape","themeId":"958faaf45d6de2f3b90cc96809d3bc00","isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"WBD":1.94,"NFLX":1.97},"content_text":"奈飞以720亿美元收购华纳兄弟探索公司的影视制作和流媒体资产，这笔交易将全球最大的流媒体平台与好莱坞最古老的制片厂之一合并，重塑整个娱乐产业格局。\n据华尔街见闻文章，这笔交易结束了持续数周的竞购战，派拉蒙天际和康卡斯特均未能竞得该资产。12月5日，据彭博报道，华纳兄弟探索公司拥有HBO Max流媒体服务，以及包括\"神奇女侠\"\"哈利·波特\"和\"蝙蝠侠\"在内的庞大电影资产库。该交易预计将产生20亿至30亿美元的成本协同效应，主要来自重叠业务部门的削减。\n奈飞联席CEO Ted Sarandos在投资者电话会议上承诺，将维持华纳兄弟目前的运营模式，包括继续在院线发行电影。但全球最大院线行业协会Cinema United警告称，此次收购对全球院线业务构成\"前所未有的威胁\"，可能导致年度国内票房减少25%。\n对于流媒体行业而言，这笔交易意味着竞争格局将进一步收窄。分析师预计，消费者面临的订阅费用将继续上涨，而派拉蒙和康卡斯特等竞购失败方将面临更大压力，可能被迫寻求自身的合并方案。\n双方资产规模相当，奈飞首次重大收购\n华纳兄弟探索公司2024财年总收入为393.2亿美元，同比下降约5%。其制片厂部门收入为116.1亿美元，下降5%。该公司的流媒体部门在第三季度新增230万订户，全球订户总数达到1.28亿，同比增长16%。\n奈飞2024年收入增长约16%至390亿美元，全年订户总数达到3.016亿。该公司主要通过订阅获得收入，同时也推出了广告支持的订阅计划。2024年奈飞新增589部原创内容，较2023年增长近4%。\n据报道，这是奈飞的首次重大收购。华纳兄弟影业集团、DC影业和华纳兄弟电视集团将并入奈飞旗下。华纳兄弟动画始于1930年代的标志性\"乐一通\"系列，制作了《钢铁巨人》《乐高大电影》系列和《快乐的大脚》等经典作品。\n院线业陷入恐慌，担心发行窗口期缩短\n与传统电影制片厂不同，奈飞从未遵循常规的院线发行模式。这引发了院线运营商对行业未来的严重担忧。\nFandango分析总监Shawn Robbins表示，\"毫无疑问，对许多院线所有者来说，这可能是最不希望看到的结果。\"Cinema United CEO Michael O'Leary在声明中称：\n\n\"奈飞收购华纳兄弟对全球院线业务构成前所未有的威胁。这笔交易的负面影响将波及从最大连锁院线到美国和全球小城镇的单厅独立影院。\"\n\n院线运营商最担心的是发行窗口期的缩短。疫情前，电影通常在院线放映70至90天后才进入家庭市场。疫情后这一窗口期缩短至30至45天。但奈飞通常只在最低限度内进行院线发行，仅为满足颁奖季参赛资格要求，或作为周末限时活动。\nSarandos在12月5日的投资者电话会议上表示，奈飞今年将在院线发行约30部电影。他表示：\n\n\"我的主要反对意见是漫长的独家窗口期，我们认为这对消费者并不友好。\"他补充称，电影发行\"将演变得更加以消费者为中心，能够更快地满足观众需求。\"\n\n据CNBC报道，多位向院线运营商担心，奈飞收购华纳兄弟探索公司将导致每年可供院线放映的电影数量大幅下降，进而影响年度票房收入。一位院线运营商表示：\n\n\"院线能做的只是相信奈飞的承诺。他们在交易中承诺将继续向院线发行华纳兄弟的经典影片。但这意味着一周窗口期、四周窗口期还是没有窗口期？奈飞必须从根本上改变其流媒体优先的企业理念。我们只能等着看。这对院线业并不乐观。\"\n\nWedbush分析师Alicia Reese在研究报告中指出，院线档期已安排到2029年，因此任何买家至少在未来四年内必须履行这些合同。\nCinema United表示已在联邦、州和国际层面与监管机构沟通。一个由顶级行业参与者组成的团体向国会发出公开信，详细说明了如果合并获批可能产生的经济和制度性影响。\n据Variety报道，该信函称奈飞将\"实际上掌握院线市场的生杀大权\"，可能改变院线电影的格局并降低后院线窗口期支付的授权费用。\n流媒体竞争格局收窄，消费者面临涨价压力\n据《洛杉矶时报》报道，如果奈飞完成这笔收购，流媒体行业的竞争格局将显著收窄，这对消费者和内容制作方都可能产生不利影响。\n媒体咨询公司Vertere Group创始人Tim Hanlon表示：\n\n\"这意味着少了一个竞争对手，最终对消费者不利，因为他们的选择会减少，这会导致价格上涨。我认为这对想要推销作品的内容制作方也是巨大的损害，因为他们少了一个销售渠道。\"\n\nEmarketer高级分析师Ross Benes指出，奈飞已经激进地提高价格、增加广告投放量并停止允许用户共享密码。\"吸收一个拥有强大内容的竞争对手只会导致其服务变得更加昂贵，并让消费者的选择减少，\"他说。\n投资研究公司Third Bridge分析师John Conca认为：\n\n\"奈飞对流媒体市场的控制将变得更加牢固，因为现在缺乏能够挑战其领导地位的并购选项。康卡斯特和派拉蒙错失机会后，考虑到在获取必备内容方面的规模劣势，这引发了对其生存能力的严重担忧。\"\n\n媒体业务分析师Robert Fishman在MoffettNathanson的报告中指出，派拉蒙和康卡斯特竞购华纳兄弟探索公司是因为它们各自的流媒体平台Paramount+和Peacock无法实现成功所需的规模。如果奈飞成功收购，这两家失败者可能不得不考虑自身的合并。Fishman写道，派拉蒙和康卡斯特旗下的NBC环球\"将考虑评估Paramount+和Peacock的某种流媒体组合，甚至是更广泛的交易。\"\n对于华特迪士尼公司而言，分析师认为其不会受到太大影响。Hanlon表示：\"我认为迪士尼会很好。这并没有真正改变什么。它拥有大量知识产权和多种经营方式。\"迪士尼一直在积极扩展其流媒体业务，包括推出体育媒体ESPN的直接面向消费者产品。\n品牌策略公司Further合伙人Richard Swain认为，消费者可能会很快适应新的流媒体格局。\"我相信会有很多反应，包括表情包和笑话，\"Swain说，\"但他们很快就会意识到，'我可能需要管理的订阅少了。'我相信奈飞会提高价格。但归根结底，消费者看重便利性。\"\n一些分析师指出，如果HBO Max被并入奈飞，较小的利基流媒体平台可能会受益。前NBC环球流媒体高管Evan Shapiro表示：\n\n\"少了一个大型流媒体订阅，高端订户每月可以省下钱来订阅更多小众服务，而少了一个主要电影买家，小型平台在与艺术家谈判时获得了更大的影响力。\"\n\n专注于纪录片节目的Curiosity Stream和艺术电影专业平台Criterion Collection等小众平台可以继续在大型平台的竞争中保持发展空间。","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"2","news_tag":"corporation,merge","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"hasMoreComments":false,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"isCrawlerRequest":true}