Shopee巴西“双十一”大促落幕：前12小时销售额已超去年黑五全天_老虎社区_美港股上老虎

Shopee巴西“双十一”大促落幕：前12小时销售额已超去年黑五全天

亿邦动力2025-11-17

【亿邦原创】11月17日消息，日前，据巴西媒体报道，Shopee巴西站的第六届“11.11”大促在开启后的12小时内，平台访问量和订单量均创历史新高，销售总额已超过2024年黑色星期五全天水平。事实上，作为Shopee的核心“双日”促销节点，在巴西市场，“11.11”已成为该平台一年中规模最大的促销活动。平台数据显示，本次活动期间，消费者对高价值商品的购买意愿明显增强，平均客单价同比上升。其中，...

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day","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"SE":1.5},"content_text":"【亿邦原创】11月17日消息，日前，据巴西媒体报道，Shopee巴西站的第六届“11.11”大促在开启后的12小时内，平台访问量和订单量均创历史新高，销售总额已超过2024年黑色星期五全天水平。事实上，作为Shopee的核心“双日”促销节点，在巴西市场，“11.11”已成为该平台一年中规模最大的促销活动。平台数据显示，本次活动期间，消费者对高价值商品的购买意愿明显增强，平均客单价同比上升。其中，家电类商品销售额占比超过10%，销量较2024年提升两位；家具类商品则首次跻身最畅销品类榜单。在大促前12小时中，最畅销的商品品类包括游戏主机、智能手机、美发刷、健身自行车和微波炉等。而在区域销售方面，巴西的圣保罗、米纳斯吉拉斯、里约热内卢、巴拉那和巴伊亚成为下单量最高的五个州。在支付方式方面，信用卡交易首次超过Pix，占比达到51%，而Pix则为37%，显示消费者的支付偏好正在发生显著变化。相比之下，2024年同期的“11.11”活动中，Pix仍占据主导地位。这一变化很可能与Shopee近期的金融合作策略密切相关。其与拉美最大的数字银行之一Nubank联手，为使用该银行信用卡支付的超6000万巴西用户提供专属优惠和奖励，从而进一步推动了信用卡使用率的提升。业内分析认为，“双十一大促”这一源自中国的购物节概念，已被巴西主要零售商广泛采纳。除了Shopee和 AliExpress外，亚马逊（Amazon）、Mercado Livre等电商巨头也纷纷加入，使“11.11”逐渐演变为巴西市场黑色星期五折扣季的预热节点，成为消费者提前抢购优惠的重要时间窗口。随着电商促销节日日益丰富，以及消费者购物行为持续升级，巴西市场的“双日”购物热潮预计在未来数年将保持增长态势，为平台和商家创造新的增量机会。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"hasMoreComments":false,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"isCrawlerRequest":true}