全球大企业加力调整优化业务稳业绩_老虎社区_美港股上老虎

全球大企业加力调整优化业务稳业绩

经济参考网2025-11-12

星巴克等餐饮企业出售零售业务、全球暖通行业投并购加剧、苹果等电子消费厂商不断拓展消费场景……在全球通胀压力持续、消费者需求和习惯转变情形下，全球多个行业消费类企业进行业务调整转型和创新服务，谋求业绩增长。　　星巴克日前宣布，已同意将其中国零售业务至多60%的股权出售给私募股权公司博裕资本。星巴克首席执行官布莱恩·尼科尔在声明中称：“这种合作模式能让我们将星巴克品牌的优势、咖啡专业能力、第三空间理念...

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KFT加速热泵渠道落地；大金则通过在北欧扩展服务网络提升系统运维能力。　　电子消费领域，创新功能和场景成为多个厂家的加力方向。苹果公司近期新推出的iPhone17系列手机，正逐步带动其业绩在全球市场回暖。恰逢赶上中国“双11”网络购物节热度，苹果销量有望进一步走高，Counterpoint最新发布的报告显示，在10月的前两周，iPhone销量同比增长29%。手机厂商OPPO日前在天津盛锡福开业了其华北地区首家旗舰店，与百年文物建筑结合的实体店主打“年轻人的城市公园”的核心定位，力求以新业态激发年轻消费市场活力。谈及大力布局线下的策略，OPPO副总裁、大零售负责人李杰表示：“OPPO天津旗舰店选择保留百年建筑历史风貌的同时，融入现代科技艺术元素，实现了历史文化与现代审美的共生。”他还透露，OPPO致力于让门店从传统的产品售卖场所，变身成为年轻人的新型社交场所。正是基于对年轻人消费场景的优化，OPPO的影像、游戏、OS系统等产品优势才能持续受到年轻人的欢迎。IDC数据显示OPPO是第三季度中国头部厂商唯一实现逆势增长的品牌，在400-600美元（2800-4200元人民币）价位段稳居出货量首位。其中刚发布的Find X9系列，凭借2亿长焦和4K超清实况功能在旗舰店成为年轻群体排队争相体验的产品。“用户在哪里，OPPO的门店就建在哪里。”李杰表示，未来三年，公司在中国核心城市计划布局50家OPPO一加旗舰店，打造品牌高地，迎合年轻消费者体验和需求。　　尼尔森IQ近日发布的《2026年全球消费者展望》显示，“谨慎消费”成为常态的市场环境中，消费者的购买行为更具目的性，更愿意支持能够兑现信任、提供个性化服务和便利体验的零售商和品牌。40%的全球消费者表示，即便通胀有所回落，他们仍将保持谨慎态度。50%的受访者认为2026年初的财务状况将“比现在更好”，高于2024年的45%。从人群结构看，储蓄增加、消费自由的“悠然自若型”消费者相比去年同期从24%增长到31%。　　业界认为，电子产品目前进入到“货找人”的竞争环阶段，打造一套符合年轻人情感需求较强的零售方案愈发重要。“零售行业本质就是服务行业，全新的门店布局就是满足文化古建打卡，社交、电竞等情绪价值诉求。”李杰说。（文章来源：经济参考网）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"hasMoreComments":false,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"isCrawlerRequest":true}