美团旅行携手万岁山武侠城推IP合作_老虎社区_美港股上老虎

美团旅行携手万岁山武侠城推IP合作

DoNews2025-11-04

2025年11月4日，美团旅行与开封万岁山武侠城宣布启动“美在万岁山”目的地IP深度合作。此次合作是美团“美在目的地”计划首个落地项目，旨在推动文旅产业高质量发展。双方将聚焦武侠仙侠文化品牌升级、线上线下场景融合及数智化旅游体验优化三大领域，共同打造沉浸式文旅新范式。合作有望提升景区数字化运营能力，丰富游客体验。

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