瞄准小米和特斯拉，小鹏新P7专啃硬骨头？_老虎社区_美港股上老虎

瞄准小米和特斯拉，小鹏新P7专啃硬骨头？

科技头条08-31

撰文：阿科 / 设计：江江 / 审核：财哥*本文为“科技头条”原创内容小鹏汽车这次，是下血本了。最近，其最具代表性的车型小鹏P7终于迎来全新换代，新款上市刚7分钟大定就突破10000台。老实说，新P7不管从性能到智驾都没话说，诚意很足，价格方面则有点耐人寻味。因为价格区间，基本把小米SU7和特斯拉Model 3都拉进射程内。何小鹏曾说，要让全新的小鹏P7重新回到20万元以上纯电轿跑的前三强。那么，...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

暂无评论

热议股票

7x24

全部

{"i18n":{"language":"zh_CN"},"data":{"share":"https://www.laohu8.com/m/news/2563836023?lang=zh_CN&edition=full","thumbnail":"","is_english":false,"pubTime":"2025-08-31 10:30","share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","id":"2563836023","market":"hk","top_or_hot":-1,"title":"瞄准小米和特斯拉，小鹏新P7专啃硬骨头？","media":"科技头条","content":"<div>\n<p>撰文：阿科 / 设计：江江 / 审核：财哥*本文为“科技头条”原创内容小鹏汽车这次，是下血本了。最近，其最具代表性的车型小鹏P7终于迎来全新换代，新款上市刚7分钟大定就突破10000台。老实说，新P7不管从性能到智驾都没话说，诚意很足，价格方面则有点耐人寻味。因为价格区间，基本把小米SU7和特斯拉Model 3都拉进射程内。何小鹏曾说，要让全新的小鹏P7重新回到20万元以上纯电轿跑的前三强。那么，...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250831104219a4aa9169&s=b\">网页链接</a>\n\n</div>\n","source":"tencent","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>瞄准小米和特斯拉，小鹏新P7专啃硬骨头？</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n瞄准小米和特斯拉，小鹏新P7专啃硬骨头？\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-08-31 10:30 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250831104219a4aa9169&s=b><strong>科技头条</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>撰文：阿科 / 设计：江江 / 审核：财哥*本文为“科技头条”原创内容小鹏汽车这次，是下血本了。最近，其最具代表性的车型小鹏P7终于迎来全新换代，新款上市刚7分钟大定就突破10000台。老实说，新P7不管从性能到智驾都没话说，诚意很足，价格方面则有点耐人寻味。因为价格区间，基本把小米SU7和特斯拉Model 3都拉进射程内。何小鹏曾说，要让全新的小鹏P7重新回到20万元以上纯电轿跑的前三强。那么，...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250831104219a4aa9169&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"SG9999003461.SGD","symbol_name":"United Asia Pacific Infrastructure SGD","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250831104219a4aa9169&s=b","article_id":"2563836023","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250831104219a4aa9169&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, .wx-sou","directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2563836023","pubTimestamp":1756607419,"columns":[],"sourceInfo":{"source_id":"tencent","name":"腾讯"},"weMediaInfo":null,"summary":"最近，其最具代表性的车型小鹏P7终于迎来全新换代，新款上市刚7分钟大定就突破10000台。老实说，新P7不管从性能到智驾都没话说，诚意很足，价格方面则有点耐人寻味。因为价格区间，基本把小米SU7和特斯拉Model 3都拉进射程内。何小鹏曾说，要让全新的小鹏P7重新回到20万元以上纯电轿跑的前三强。那么，小鹏有什么底气和上面两位选手对着干呢？","collect":0,"end_time":0,"defaultTopTitle":"qq.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"81810":"小米集团-WR","SG9999003461.SGD":"United Asia Pacific Infrastructure SGD","LU0117841782.USD":"JPM GREATER CHINA \"A\" (USD) INC","LU0593848301.USD":"未来资产亚洲卓越消费股票基金A","LU0823426480.USD":"法巴中国股票经典Dis","LU0164880469.USD":"HSBC GIF HONG KONG EQUITY \"AC\" ACC","LU0417516738.SGD":"Allianz Hong Kong Equity AT Acc SGD","LU0235996351.USD":"UBS (LUX) KEY SELECTION SICAV - ASIAN EQUITY (USD) \"P\" (USD) ACC","LU0499858602.USD":"NINETY ONE GSF ASIA PACIFIC EQUITY OPPORTUNITIES \"A\" (USD) ACC","LU2226246903.HKD":"ALLIANZ TOTAL RETURN ASIAN EQUITY \"AT4\" (HKD) ACC","TSLA":"特斯拉","LU0143863198.USD":"CT (LUX) I GLOBAL EMERGING MARKET EQUITIES\"AU\" (USD) ACC","LU1981816686.USD":"EASTSPRING INV ASIAN MULTI FACTOR EQUITY \"A\" (USD) ACC","LU1956131251.USD":"BNP PARIBAS SUSTAINABLE ASIA EX-JAPAN EQUITY \"C\"MD (USD) INC","LU1813983027.USD":"MANULIFE GF DRAGON GROWTH \"AA\" (USD) INC","LU0456846285.SGD":"JPMorgan Funds - Greater China A (acc) SGD","LU0594300419.USD":"富达中国消费基金A","LU1770036033.HKD":"NINETY ONE GSF ASIAN EQUITY \"A\" (HKD) ACC","LU0540923850.HKD":"ALLIANZ HONG KONG EQUITY \"A\" (HKD) INC","LU0650527681.SGD":"Fidelity China Consumer A-SGD","BK1193":"电脑硬件、储存设备及电脑周边","LU1023057109.AUD":"BGF CHINA \"A2\" (AUDHDG) ACC","LU0326950275.SGD":"Schroder ISF China Opportunities A Acc SGD-H","LU1808992512.USD":"AB ALL CHINA EQUITY PORTFOLIO \"A\" (USD) ACC","LU0456827905.SGD":"JPMorgan Funds - China A (acc) SGD","LU0594300179.USD":"FIDELITY CHINA CONSUMER \"A\" (USD) ACC","LU0254981946.USD":"HSBC GIF BRIC MARKETS EQUITY \"AC\" (USD) ACC","LU1868837565.USD":"CT (LUX) I GLOBAL EMERGING MARKET EQUITIES \"1\" (USD) ACC","XIACY":"小米集团ADR","LU2097828557.USD":"AZ EQUITY CHINA \"A\" (USD) ACC","BK1588":"回港中概股","BK1610":"ETF&股票定投概念","LU0052750758.USD":"富兰克林中国基金A Acc","01810":"小米集团-W","BK1615":"港股-互联网","LU0918141887.USD":"安联亚洲实际收益股票基金","BK1575":"同股不同权","HXXD.SI":"Xiaomi HK SDR 2to1","BK1607":"新IT概念","LU0143863784.USD":"CT (LUX) I GLOBAL EMERGING MARKET EQUITIES\"DU\" (USD) ACC","LU2097828714.EUR":"AZ EQUITY CHINA \"BAZ\" (EUR) ACC","LU0823038988.USD":"AMUNDI FUNDS ASIA EQUITY FOCUS  \"A2\" (USD) ACC","LU0463099449.HKD":"SCHRODER ISF CHINA OPPORTUNITIES \"A\" (HKD) ACC","LU1251922891.USD":"NINETY ONE GSF ALL CHINA EQUITY \"A\" (USD) ACC","BK1523":"武汉本地概念股","LU0359201885.HKD":"BGF CHINA \"A2\" (HKD) ACC","LU0211977185.USD":"EASTSPRING INVESTMENTS GREATER CHINA EQUITY \"A\" ACC","09868":"小鹏汽车-W","LU0441854154.USD":"JPM ASIA PACIFIC EQUITY \"A\" (USD) ACC","LU0348827113.USD":"ALLIANZ RCM CHINA \"AT\" ACC"},"translate_title":"Aiming at Xiaomi and Tesla, XPeng's new P7 specializes in gnawing hard bones?","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"81810":0.6,"HXXD.SI":0.6,"MIUmain":0.6,"XIACY":0.6,"09868":1,"TSLA":0.9,"01810":1},"content_text":"撰文：阿科 / 设计：江江 / 审核：财哥*本文为“科技头条”原创内容小鹏汽车这次，是下血本了。最近，其最具代表性的车型小鹏P7终于迎来全新换代，新款上市刚7分钟大定就突破10000台。老实说，新P7不管从性能到智驾都没话说，诚意很足，价格方面则有点耐人寻味。因为价格区间，基本把小米SU7和特斯拉Model 3都拉进射程内。何小鹏曾说，要让全新的小鹏P7重新回到20万元以上纯电轿跑的前三强。那么，小鹏有什么底气和上面两位选手对着干呢？“01小鹏发布新P78月27日，外界等待一个月的全新小鹏P7终于正式上市。有一说一，这次小鹏品牌的代表车型，全新P7确实拿出惊人的诚意——4款车型全为Ultra，标配即顶配。入门版就有很多配置，比如800V平台、5C电池、双腔空悬、可变阻尼、HUD；内饰上有23扬声器，座椅腿托、侧翼等；智驾配置也很顶，3颗AI Turing芯片，算力拉到2250 TOPS，也是全系一样。或许，这也是它敢自称Ultra的底气。另外，比“全系标配”更有诚意的，是21.98万元的起售价，最高30.18万元，足以称得上是结束比赛的杀手锏。发布会上，何小鹏说出21.98万元后，观众的情绪瞬间被“性价比”点燃。就连摩根士丹利那边都连夜发研报，语气里全是“没想到”。他们算了笔账：对比小米SU7 Pro，新P7便宜2.6万；对比特斯拉Model 3，便宜1.6万。要知道，在这个价格修罗场里，每便宜1000元都能多抢一个客户，小鹏直接以万起步。果然，发布会后没多久，官方战报就表示：全新小鹏P7，7分钟完成1万台大定。“02专挑硬骨头啃何小鹏说，新P7的目标，是要做到同级轿车前三。但有个问题是，它所在的赛道堪称“地狱难度”。首先，它的定位是20万~30万C级纯电轿车。先不说BBA不少车型已从30万的价格段下滑到20万~30万区间，就只说新能源车领域。以小米SU7为代表的轿车在这个价位段可谓横着走。数据显示，2025年上半年，SU7销量达到14.6万台，同比增长429.35%。另一个大佬是特斯拉Model3，该车型在2025年上半年卖出9.3万台，同比增长30.94%。数据显示，在20万~30万轿车市场中，今年上半年新能源渗透率已达到65.29%，对应37.8万台。也就是说，光是SU7和Model3两款车就占到总销量的63%以上。当然，这与小米雷军和特斯拉马斯克的营销能力脱不了关系。其产品已经突破工具属性，被赋予了更多情绪价值和品牌力。作为新势力，小鹏想从他们手里抢订单，显然不太容易。“03小鹏的底气事实上，今年小鹏的成绩不错。就在新P7发布前不久，官方公布2025年第二季度财报。这份财报，恰好给了市场一剂强心针。数据显示，小鹏汽车二季度总营收达到182.7亿元，同比增长超125.3%，创下单季度的历史新高；净亏损同比缩窄至4.8亿元，同期交付量达到10.28万辆。毛利方面，本季度其毛利为31.7亿元，同比增长28.8%，毛利率为17.3%，创下历史新高，超越特斯拉同期的17.2%。更重要的是，小鹏汽车手握475.7亿现金储备。手里有粮，心里不慌。这笔钱意味着小鹏不仅有底气牺牲一部分利润来应对竞争，更有充足的资金投入技术研发、渠道扩张和品牌营销中。对于新P7来说，这无疑是冲击“同级轿车前三”最强的后盾。接下来的9月，小鹏给自己定的小目标是：冲击4万台月销量。从其7月3.67万的数据来看，靠新P7这波冲量，应该没啥问题。总而言之，面对激烈的市场竞争，小鹏汽车用一份堪称优秀的财报，证明自己已经弹药充足，做好打一场有准备的硬仗。至于它能否在地狱赛道中成功突围，得看下个月新P7的实际表现了。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"productRelease","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"hasMoreComments":false,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"isCrawlerRequest":true}