亿滋国际起诉Aldi侵犯包装设计：涉嫌“公然复制”奥利奥与Chips Ahoy!_老虎社区_美港股上老虎

亿滋国际起诉Aldi侵犯包装设计：涉嫌“公然复制”奥利奥与Chips Ahoy!

农食网2025-05-30

美国零食巨头亿滋国际Mondelez International近日对Aldi提起诉讼，指控该超市的私人标签品牌包装模仿其知名零食品牌——Oreo和Chips Ahoy!等七个产品的设计，可能“误导和混淆消费者”，并对公司的形象造成“无法修复的损害”。这起诉讼于5月27日在美国伊利诺伊州北区地方法院提起，Mondelez称Aldi的包装设计“可能使消费者误以为Aldi与Mondelez的零食品牌有...

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Ahoy!等七个产品的设计，可能“误导和混淆消费者”，并对公司的形象造成“无法修复的损害”。这起诉讼于5月27日在美国伊利诺伊州北区地方法院提起，Mondelez称Aldi的包装设计“可能使消费者误以为Aldi与Mondelez的零食品牌有关联”。Mondelez要求法院对Aldi颁布永久禁令，禁止使用其争议包装，并要求赔偿损失。此次诉讼是Mondelez在过去一个月内针对品牌保护和市场份额维护的第二起诉讼。Mondelez认为，Aldi的零食“公然复制并利用了Mondelez在其饼干和饼干品牌中建立的宝贵声誉和信誉”。Mondelez表示，它曾多次提出合理的要求，但Aldi无视这些请求，迫使其不得不采取法律手段。诉讼指控称，Aldi试图“借用Mondelez的声誉”，通过模仿其包装设计来“利用Mondelez品牌的吸引力、知名度和声望”。而Aldi涉嫌的版权侵权行为，将“严重威胁Mondelez及其宝贵品牌的形象”。诉讼的36页文件中列出了Mondelez和Aldi包装设计的对比图，涉及的品牌包括Oreo、Wheat Thins、Nutter Butter、Chips Ahoy!、Nilla Wafers、Ritz和Premium盐饼干。针对Oreo饼干，Mondelez表示，Aldi在其包装中使用了与Oreo相似的元素，包括突出的倾斜饼干图案、蓝色背景以及饼干周围的浅蓝色光环。Oreo作为全球最畅销的饼干品牌，年销售额超过40亿美元。Mondelez称，Aldi有“不断销售包装设计完全复制”其包装的惯例，并表示，尽管过去Aldi已根据Mondelez的反对修改了部分包装设计，但一些产品仍在继续使用相似的包装。Aldi未对此诉讼发表评论。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"hasMoreComments":false,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"isCrawlerRequest":true}