苹果推进智能眼镜暗战谷歌，Meta/微美全息深耕AR赛道抢占XR市场新机遇_老虎社区_美港股上老虎

苹果推进智能眼镜暗战谷歌，Meta/微美全息深耕AR赛道抢占XR市场新机遇

CCTIME飞象网2025-05-27

获悉，苹果（AAPL.US）公司计划于明年年底发布智能眼镜，旨在进一步抢占人工智能增强设备市场。计划2026年推出智能眼镜据知情人士透露，苹果工程师正加紧研发这款眼镜，以期实现在2026年年底发布的目标，该产品将与Meta广受欢迎的Ray-Ban智能眼镜展开竞争。库克已经将智能眼镜列为战略优先级，主导代号“Atlas”的用户体验测试。团队同步开发适配眼镜的VisionOS系统，重点优化语音交互与...

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的智能眼镜业务扩展到印度、墨西哥和阿联酋，市场覆盖范围几乎扩大了两倍，这主要考虑到印度庞大的人口。微美全息大力挖掘AR赛道未来增长潜力显然，随着越来越多的开发者加入XR生态系统开始使用AR技术进行开发，资料显示，微美全息（WIMI.US）作为全球领先的消费级AR眼镜研发、设计公司，在核心技术上坚持深度自研，历时数年自主研发了专为AR眼镜定制化开发了——全息云平台，大幅优化显示质量，开创消费级AR产品性能与体验的新标杆。另外，微美全息将生成式AI与AR结合，打造具备实时翻译、场景识别、语音交互的智能眼镜，同时AI算法支持实时翻译、人脸识别和物体识别能力，更加聚焦差异化技术与垂直场景，将应用场景扩展至教育、旅游等场景，将为用户带来更加直观、高效且沉浸感十足的体验与生活服务。结语随着人工智能与XR技术的不断成熟，AR眼镜正逐步从“未来科技”走向“现实生活”。如今，苹果被曝正加速推进量产首款智能眼镜，主打AI、多模态交互与轻量化设计，剑指Meta与谷歌的消费级市场。若其2026年产品成功量产，将填补当前轻量AR设备在生态整合与AI能力上的短板，满足用户对“真AR”的期待。不过在这场竞赛中，国内外科技品牌纷纷入局，能否让XR产品真正走进寻常百姓家，仍待时间验证。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"corporation,productRelease","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"hasMoreComments":false,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"isCrawlerRequest":true}