中青旅：将广泛借鉴谷子经济等发展模式，打造自有IP并开发相关周边产品_老虎社区_美港股上老虎

中青旅：将广泛借鉴谷子经济等发展模式，打造自有IP并开发相关周边产品

格隆汇2025-05-14

格隆汇5月14日丨中青旅(600138.SH)在投资者互动平台表示，公司景区、旅行社等to C端业务持续关注不同消费群体的消费特点变化，进一步挖掘潜在客群，增强内生动力。乌镇景区聚焦自有 IP 打造，已连续成功举办十一届乌镇戏剧节，并持续放大其对全年文化活动的辐射效应，实验性推出贺春季演、乌镇仲夏夜特别演出季，依托木心美术馆举办十周年特展“贝多芬：英雄与人”、“萧邦之心”、“《木心遗稿》朗读会”等...

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