Brand Finance2025年中国品牌价值500强报告出炉，茅台与五粮液继续领跑烈酒行业_老虎社区_美港股上老虎

Brand Finance2025年中国品牌价值500强报告出炉，茅台与五粮液继续领跑烈酒行业

酒业内参2025-05-09

当地时间2025年5月9日，《Brand Finance（品牌金融）2025年中国品牌价值500强》正式发布。报告从品牌价值、品牌强度及行业分布等多个维度，呈现了中国品牌在过去一年的发展态势和市场格局的新变化。　　烈酒板块作为传统消费行业的重要组成部分，展现出显著的竞争分化趋势。从报告来看，头部品牌茅台、五粮液继续领跑，部分传统名酒品牌价值下滑，而新兴品牌如国缘、贵州珍酒和口子窖等首次入榜，...

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Finance（品牌金融）2025年中国品牌价值500强》正式发布。报告从品牌价值、品牌强度及行业分布等多个维度，呈现了中国品牌在过去一年的发展态势和市场格局的新变化。\n　　烈酒板块作为传统消费行业的重要组成部分，展现出显著的竞争分化趋势。从报告来看，头部品牌茅台、五粮液继续领跑，部分传统名酒品牌价值下滑，而新兴品牌如国缘、贵州珍酒和口子窖等首次入榜，折射出行业结构性调整与消费趋势变迁。\n　　茅台继续稳居烈酒板块首位，2025年其品牌价值达到583.8亿美元，较上一年同比增长16.5%，在榜单中保持第7位排名。其品牌强度指数从上年的89.9分提升至92.4分，并获得最高的AAA+级品牌强度评级。近年来，茅台通过持续推进国际化战略，在海外市场布局方面不断加大力度，同时通过举办多种形式的文化交流活动，向全球展示了中国白酒文化的独特魅力。茅台稳健的发展模式和卓越的品牌建设能力，为整个行业树立了标杆。\n　　五粮液紧随其后，2025年品牌价值达到277.8亿美元，较上一年增长7.3%，同时，其品牌强度指数提升至91分，但排名略有下降，位列第18位。近期，五粮液在产品创新领域持续发力，推出多款个性化与年轻化的产品，旨在吸引更广泛的年轻消费者群体，进一步拓展市场份额。\n　　相比之下，部分区域性品牌正面临严峻挑战。以泸州老窖、杏花村汾酒、洋河以及古井贡酒为代表的多个品牌，其品牌价值均出现不同程度的下滑，排名亦随之下降。其中，舍得酒业与迎驾贡酒的品牌价值跌幅尤为显著，分别超过50%，其排名分别下滑了116位和128位，充分反映出当前市场竞争的激烈程度。\n　　本年度榜单中，国缘、贵州珍酒以及口子窖等品牌首次上榜，填补了中尾部市场的空白。其中，国缘以15.9亿美元的品牌价值位列第179位；贵州珍酒与口子窖分别以8.6亿美元和6.8亿美元的品牌价值成功跻身榜单，充分展现出区域品牌的增长潜力与市场竞争力。\n　　当前，烈酒行业呈现出明显的“马太效应”。头部品牌凭借技术优势、渠道资源以及强大的品牌影响力，进一步巩固其市场地位；而中小型品牌则需通过差异化竞争策略，探寻适合自身发展的突破口。展望未来，数字化转型、绿色酿造技术的应用以及消费者体验的持续升级，有望成为推动行业发展的关键方向。\n　　新浪声明：所有会议实录均为现场速记整理，未经演讲者审阅，新浪网登载此文出于传递更多信息之目的，并不意味着赞同其观点或证实其描述。\n\n\n海量资讯、精准解读，尽在新浪财经APP\n\n责任编辑：李思阳","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"hasMoreComments":false,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"isCrawlerRequest":true}