独家 | 销售费用大增但营收骤降！金种子酒营销“一号位”再换帅，华润系入驻后首次“放权”_老虎社区_美港股上老虎

独家 | 销售费用大增但营收骤降！金种子酒营销“一号位”再换帅，华润系入驻后首次“放权”

新浪科技2025-04-29

4月29日，新浪财经《酒业内参》独家获悉，张桂波近期任金种子酒营销中心总经理，他是华润入驻金种子酒以来该岗位的首位非华润系高管。而此前兼任的华润系高管、金种子酒总经理何秀侠卸任。据公开信息显示，自华润2022年入驻金种子酒以来，该岗位主要由华润系高管、金种子酒副总经理何武勇兼任，自2024年开始，营销“一号位”发生变更，何武勇与总经理何秀侠于去年10月完成“交棒”，两人均为华润系高管。但就实际结果...

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