美团外卖薛冰：投入千亿元现金，用透明标准助力好商家_老虎社区_美港股上老虎

美团外卖薛冰：投入千亿元现金，用透明标准助力好商家

大河财立方2025-04-15

【大河财立方记者陈薇】“我们将发放更多助力金，帮助商家降成本提收入。”4月14日，美团外卖总经理薛冰在2025中国餐饮连锁峰会上宣布，未来三年，美团外卖将向餐饮行业整体投入1000亿元，帮助餐饮伙伴健康增长。　　据了解，近半年来，美团持续向餐饮商户发放不同规模的助力金，目前，助力金已发放至餐饮老店、实体小店、连锁品牌手中。一周前，美团刚刚宣布向20万中小商家和1万个连锁品牌发放新的助力金。薛冰在...

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Daytime
·2025-04-16
一千亿解决透明问题？？？搞笑吧[冷漠]
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已有3万家商户开通明厨亮灶，未来将拓展至10万家　　薛冰说，美团外卖不做“表面功夫”，将运用平台沉淀的数亿用户评价、千万商家经营数据，重点推进三方面工作：一是把更多店铺的信息透明公开，用数据赢得信任，让消费者一眼看懂，商家食材是否新鲜、工艺是否用心、后厨是否干净；二是推动商家用自己品牌力对品质背书，利用“神抢手”等产品帮助大品牌爆品营销；三是用“黑珍珠”“必吃榜”“必点榜”等榜单数据，让好店自然胜出。　　薛冰透露，美团外卖推动把商家数据变成“品质标签”，这些基于用户评价和供应链数据，自动生成“24小时现熬骨汤”“72小时短保面包”“有机认证蔬菜”等标签，直接展示给消费者。　　此外，美团外卖推动用直播破除“信息差”，目前已推动3万家门店开通“明厨亮灶”直播，消费者点单时可实时查看后厨。美团外卖将投入更多硬件补贴和流量扶持，对线上接入透明厨房、阳光厨房的商家进行支持。　　在提升外卖厨房的行业标准上，薛冰介绍，美团还联合一批先进餐饮企业探索了“浣熊食堂”项目，商家每天的餐品加工、成品制作、午间巡检、进货清单都有统一记录和展示。目前，已经有全聚德、老乡鸡、云海肴等优质头部品牌入驻“浣熊食堂”。 优化商家营商环境，未来三年投入1000亿用于“繁荣行业”　　“美团外卖不做‘规则的制定者’，而要做‘问题的解决者’。”薛冰介绍，针对餐饮商家最头疼的“活动越搞越亏”和“差评越删越多”难题，美团外卖从商家助力金、营销简化、经营减负、评价体系升级等多角度，持续推动行业“反内卷、促公平”。　　据了解，在商家营销减负方面，针对过去商家“不搞活动没流量，搞了活动不赚钱”的困境，美团外卖砍掉复杂规则，让回归经营本质。用新规则打破“价格内卷”，流量权重降低，品质标签权重提升，解决了过去流量总向低价倾斜的问题，还推进“神抢手”频道佣金直降等。　　在评价治理方面，美团外卖重新调整评分计算方式，从“单一主观打分”升级为“多维综合评分”，全面反映商家外卖服务水平，减少同行恶意差评、虚假刷单等评分“内卷”行为，让“高品质店”成为名副其实的“高分店”。此外，美团外卖升级“AI差评识别系统”，伪造评价、同行恶意攻击自动拦截，处置时效缩短了12小时。　　“我们相信，餐饮是永葆活力的产业。未来三年，美团会投入1000亿，做餐饮生态健康的长期陪伴者。”薛冰在会上表示。（文章来源：大河财立方）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"corporation","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[{"id":424767754965496,"gmtCreate":1744735880243,"gmtModify":1744735882303,"author":{"id":"3495690648198282","authorId":"3495690648198282","name":"Daytime","avatar":"https://static.tigerbbs.com/99dd6e0026427abff775d2a739741823","vip":1,"crmLevel":3,"crmLevelSwitch":0,"idStr":"3495690648198282","authorIdStr":"3495690648198282"},"htmlText":"一千亿解决透明问题？？？搞笑吧[冷漠]&nbsp;&nbsp;","listText":"一千亿解决透明问题？？？搞笑吧[冷漠]&nbsp;&nbsp;","text":"一千亿解决透明问题？？？搞笑吧[冷漠]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/424767754965496","repostId":2527106699,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"}],"hasMoreComments":true,"newsSizeData":{"likeSize":0,"commentSize":1,"repostSize":1,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"isCrawlerRequest":true}